Last Updated on April 22, 2023 by Ewen Finser
Did you know that email marketing is one of the most effective ways to promote your business, reach out to your customers and increase sales?
According to a recent study, email marketing generates an ROI of $38 for every dollar spent. That’s why it’s so important to choose the right email marketing service for your business, and if you’re looking for a way to improve your eCommerce business, then you should definitely be using email marketing.
In this blog post, we will discuss what a BigCommerce email marketing service is and what you should look for in one. We will also recommend the best BigCommerce email marketing services.
A BigCommerce email marketing service is an email service provider that allows you to create, send, and track email campaigns from within your BigCommerce account.
The best BigCommerce email marketing services are Constant Contact, Klaviyo, and Justuno. All of these services offer a wide range of features, including the ability to create email templates, track the success of campaigns, and segment subscribers.
Top 9 Best BigCommerce Email Marketing Apps
The best BigCommerce email marketing tools are (TL;DR):
- Omnisend – Best Overall for BigCommerce
- ActiveCampaign – Best Automations & Customizations
- Privy – Easiest to Implement Templates (Beginners)
- Justuno – Best Lead Capture & Popups
- GetResponse – Best Triggers & Video Marketing
- Constant Contact – Best Email Deliverability Rate
- Hubspot – Best Full Marketing Suite
What Is a BigCommerce Email Marketing Service?
So, what exactly is a BigCommerce email marketing service? A BigCommerce email marketing service is a tool that allows businesses to create and send newsletters, promotional emails, and other types of automated emails.
These services usually offer a wide range of features, including the ability to create email templates, track the success of campaigns, and segment subscribers. You can usually create and send newsletters, promotional emails, and other automated emails with these platforms. They also offer a variety of integrations with other platforms, but, of course, primarily BigCommerce.
Essentially, these services allow businesses to integrate many of their marketing needs with their BigCommerce account. This can both save time and effort switching between multiple platforms, and make your life easier as a content creator who needs to market your business.
Our Top BigCommerce Email Marketing Service Recommendations
So, let’s dive in headfirst, and look at some of the best BigCommerce email marketing services for your business.
Omnisend has a very specific use case that makes it perfect for BigCommerce e-commerce sellers. It’s an omnichannel marketing automation platform, custom designed for merchants selling on multiple channels (most brands).
It’s also one of the highest rated email marketing apps on the BigCommerce app marketplace, with 145 reviews and a 4.5 star average (as of this writing).
Not only does Omnisend provide elegant email automations (out of the box), it synchronizes all of your channel marketing management under one roof. No need to log into multiple dashboards and re-create the wheel dozens of times (plus: plenty of amazing integrations to play with).
The ecommerce specific functionality includes automations and email templates for visitors who view your product, add to cart, abandoned cart, cart recovery, and even SMS text alerts for reminders.
- The Standard Plan kicks off at $16 per month for up to 500 subscribers (6,000 emails per month), with pricing increases based on subscriber count tier.
- The Pro Plan starts at $59 per month for up to 500 subscribers (unlimited monthly emails), with tiered pricing increases based on the number of subscribers (contacts).
Further Read: Best Omnisend Pricing Plan Guide.
Further Reading on Omnisend Email Editor Comparisons:
- Omnisend vs Sendinblue
- Omnisend vs ActiveCampaign
- Omnisend vs Shopify Email
- Omnisend vs Privy
- Omnisend vs Mailchimp Email Editor
- Omnisend vs GetResponse
- Omnisend vs Constant Contact Email Editor
- Omnisend vs Klaviyo for Transactional Email
- Omnisend vs Hubspot Email Marketing App
If you are looking to scale beyond platform specific commerce, ActiveCampaign has the full spectrum marketing automation tools you need. Like a swiss-army knife, it’s flexible enough to do pretty much anything.
AC has almost every integration imaginable. It was one of the initial “automation first” email suite services back in the 2000s, disrupting the likes of Aweber.
This track record means it has quite the library of:
- third party integrations
- templates and pre-built automations
- qualified & experience email marketers familiar with AC
Best of all, the pricing model offered by ActiveCampaign is approachable even for the smallest of stores to get started, while scaling up (with dozens of tiers and price points) for the largest enterprises.
That said, the main drawback for AC is the learning curve. If you are a solo store operator, it might be a bit TOO much flexibility to get started with.
However, if you are ready to scale your marketing efforts, it’s one of the few automation tools that can do it all. Think of it as a more focused Hubspot, with more email marketing customization.
Take the best email automation and mix it with all the best parts of a CRM. Result: ActiveCampaign. While I call it a “lite CRM”, AC is no lightweight. I’ve been with them for years and LOVE the endless integrations and expandability.
- ActiveCampaign vs Mailchimp
- ActiveCampaign vs Hubspot
- ActiveCampaign vs ConvertKit
- ActiveCampaign vs Autopilot
- ActiveCampaign vs MailerLite
- ActiveCampaign vs Sendinblue
- ActiveCampaign vs Campaign Monitor
- ActiveCampaign vs Drip
- ActiveCampaign vs SharpSpring
- ActiveCampaign vs Keap
- Top ActiveCampaign Alternatives
Privy is an great BigCommerce email app option for the busy store owner who doesn’t have time to master the intricacies of transactional email, but needs a solid SOP of templates to implement.
Privy feels right in the wheelhouse for ecommerce store owners and specifically for Shopify (consistently one of the top email marketing apps).
The templates are easy to implement and the dashboard navigation makes it pretty easy to establish the basics like exit-intent, abandoned cart, welcome sequences, and the spin-to-wins.
In other words, Privy makes you look pretty good with minimal effort. It may not have the advanced features or customization potential of an ActiveCampaign or Omnisend, but it gets the job done for a relatively affordable price.
You can get started with Privy for free here, but only up to 100 subscribers (but unlimited email sends).
The paid pricing tiers are as follows:
- $15/month: Up to 250 subs
- $30/month: Up to 2,000 subs
- $45/month: Up to 3,000 subs
- $60/month: Up to 4,000 subs
- $75/month: Up to 5,000 subs
Justuno is a well-known player in the email marketing space and is often lauded for its powerful features. It offers a wide range of features, including automated emails, pop-ups, and landing pages. It also integrates with a variety of platforms, including BigCommerce.
Justuno is one of the most popular email marketing tools because it’s so versatile. Lead generating and pop-ups are all about increasing conversions at various points in your funnel and this is one of the areas in which Justuno excels. It also has a wide variety of features, such as automated emails and landing pages.
Justuno focuses on generating the most revenue possible from existing website traffic. The app also includes a number of tools for adding new elements to your BigCommerce store pages and emails.
One of the ways it does this is by using on-site messaging and strong connections to engage guests and increase the return on investment for each stage of the funnel. This is done through a combination of dynamic pop-ups, automated emails, and behavioral targeting.
There are two pricing plans for Justuno – basic and plus. Like with Yotpo, the basic plan is customizable depending on how many monthly website visitors you have. For example, for up to 10,000, the price is $25 per month. The plus plan requires a sales quote but starts at $399 per month.
- Powerful features
- Customer activity-based promotional offers
- Wide range of integrations, including BigCommerce
- 14-day free trial
- Lead capture forms and pop-ups
- Large-scale targeting and segmentation on an enterprise-level
- Not the most user-friendly app on this list and may take a while to learn
- Can be a little clunky
GetResponse is a well-known and highly respected email marketing service. It’s been in operation for over 20 years and has built up a large user base as a result. It offers a wide range of features, including automated emails, landing pages, and webinars.
GetResponse is one of the most popular all-in-one email marketing platforms on the market. It offers a wide range of features, such as automated emails, landing pages, and webinars. One of the reasons for GetResponse’s popularity is its focus on automating marketing tasks wherever possible. This can free up your time to work on other areas of your business.
When it comes to integrating with BigCommerce, you can connect the two pieces of software through 3rd party apps like Zapier or you could just use their custom API to build your own connections. This integration will allow you to synchronize your subscribers, addresses, images, transactions, and more.
GetResponse starts completely free for up to 500 subscribers and rises to $10.66 for 1000 contacts or more. The highest tier costs $79 per month and includes the highest range of features.
- Wide range of features, including automated emails, landing pages, and webinars
- Very user-friendly and easy to use
- Integrates with BigCommerce and a range of other platforms
- Offers a completely free tier, so you can try it before you buy
- Customer service can be unresponsive
- Can be a little clunky to use
- GetResponse vs ActiveCampaign
- GetResponse vs Mailchimp
- GetResponse vs ConvertKit
- GetResponse vs Campaign Monitor
- GetResponse vs Sendlane
- GetResponse vs Sendinblue
- GetResponse vs iContact
Constant Contact is another well-known and highly respected email marketing service. It’s been in operation for over 25 years and has built up a large user base as a result. It offers a wide range of features, including automated emails, landing pages, and social media integration.
BigCommerce is a powerful eCommerce platform that allows you to build an online store for your business in no time. By utilizing the official Constant Contact integration for BigCommerce, you can effortlessly sync and maintain contacts so you may always keep your email list up-to-date.
Constant Contact gives you everything you need to communicate with consumers, develop your business, and get rapid results in real-time. It also provides a plethora of features including automation, over 100 customizable, mobile-optimized templates, and landing pages – perfect for any business size – handy reporting, contact segmentation, and excellent customer support.
You can sign up for a free trial with Constant Contact to test out all of the features before you buy. Prices start at $9.99 per month for the Core plan and go up to $45 for the Plus plan.
- Wide range of features,
- including automated emails, landing pages, and social media integration
- Very user-friendly and easy to use
- Integrates with BigCommerce and a range of other platforms
- Offers a free trial for you to test out all of the features before you buy
- Affordable pricing
- Users sometimes experience bugs with the integration
- Constant Contact vs Omnisend
- Constant Contact vs Mailchimp
- Constant Contact vs ConvertKit
- Constant Contact vs Campaign Monitor
- Constant Contact vs Vertical Response
- Top Constant Contact Alternatives
One of the most popular email marketing tools, Hubspot offers a wide range of features, including the ability to create email templates, track the success of campaigns, and segment subscribers. Hubspot also offers a variety of integrations with other platforms, such as BigCommerce.
The platform is completely scalable as your business grows and offers quite a wide range of features, as well as email marketing. For example, HubSpot’s Marketing Hub can be utilized to build landing pages and call-to-actions, as well as give SEO pointers while users are typing.
It also offers a suite of automation tools to make drip marketing campaigns and thereby nurture leads into customers.
The integration with BigCommerce means that users can access their contact lists and manage subscribers, as well as send automated transactional emails.
You’ll be able to sync client and order information in your HubSpot account, send personalized and triggered emails, including welcome series, abandoned cart recovery, post-purchase follow-ups, and product reviews, as well as segment customers based on their actions.
The integration has two different plan levels – the cheapest costs $99 per month, while the more expensive costs $249. However, as this is such a comprehensive platform and there’s a lot that it can do, it may be worth the investment.
- Wide range of features
- Very scalable platform
- Direct integration with BigCommerce
- Pricey compared to some other options
Hubspot can replace EVERYTHING. If you are tired of multiple dashboards for your marketing automation, Hubspot solves this problem brialliantly. Start with the FREE CRM, then scale additional features without learning a new platform.
Klaviyo is another popular email marketing tool that offers a wide range of features. Klaviyo offers advanced marketing features for high-volume BigCommerce retailers to boost sales. The robust email marketing platform is designed for enterprise eCommerce retailers and offers everything from automated welcome emails and cart abandonment messages to post-purchase follow-ups.
The primary features are a variety of marketing email sending, monitoring, and automation tools. However, Klaviyo also integrates with other platforms, such as BigCommerce. In addition, Klaviyo offers a wide range of features in its plans, which makes it an attractive option for businesses of all sizes.
A few of the other features include advanced email targeting can be achieved through the segmentation of email lists based on numerous on – and off-site variables, and you’ll have the ability to develop different types of campaigns depending on data about your visitors’ activity, such as order histories, nearly-completed purchases, and more.
The pricing plans for Klaviyo depend on the size of your email list, however, for a 5000 person list, you can expect to pay around $100 per month.
- In-depth reporting and analytics features
- Can run campaigns based on your audience’s behavior
- Suitable for businesses of all sizes
- Customizable pricing depending on your email list sizer
- Not great customer support
YotPo is a fairly new entrant into the email marketing space, but it’s quickly gaining a following for its simple and easy-to-use platform. YotPo offers a wide range of features, including automated emails, review requests, and follow-ups. It also works with a variety of platforms, including BigCommerce, which is allowing it to become one of the most popular all-in-one UGC platforms on the internet.
What makes YotPo an attractive option is its simplicity. The platform is easy to use and doesn’t require any coding experience. In addition, YotPo offers a wide range of features, including automated emails, review requests, and follow-ups. It also integrates with other platforms, such as BigCommerce.
YotPo is essentially a user-generated platform. Digital marketers can use their information management and integrated solutions to gather, curate, manage and react to a wide range of user content from a single platform. This can be done in a fraction of the time it would take to gather and react to the same content from different platforms.
Furthermore, Yotpo’s strong platform is designed specifically for eCommerce retailers and can support any size of online company. It has strategic partnerships with Google and Facebook, which gives it access to a wealth of data and resources to help you grow your business.
Pricing for YotPo starts at $19 per month and rises to $59 for the highest tier of their self-service plan. For the more in-depth plans, they also have two custom options that require an individual quote from their sales team.
- Very simple to use platform
- Wide range of features
- Integrates with Facebook and Google as well as BigCommerce
- Offers plenty of social proof features
- Self-service and custom plans mean that it offers great value for money
- Poor customer service
What Criteria Did We Use to Come up with These Suggestions?
We used a range of criteria to come up with our top BigCommerce email marketing service suggestions. These criteria included:
- The range of features offered
- The ease of use
- How user-friendly the app is
- The price
- The level of customer service offered
First, we looked at the range of features offered by each email marketing service. We wanted to make sure that the services we recommended had a wide range of features, including automated emails, landing pages, and social media integration.
Second, we looked at how user-friendly the app is. We wanted to make sure that the apps were easy to use and that you wouldn’t need a degree in computer science to figure them out. Third, we looked at the price. We wanted to recommend email marketing services that are affordable for small businesses as well as big corporations.
Fourth, we looked at the level of customer service offered by each email marketing service. We wanted to recommend services that have a good level of customer support and we also wanted tools that were known for providing quality customer support too.
Each email marketing service on this list excels in one or more of these areas. It’s important to consider which areas are most important to you and your business before making a decision.
What Should You Look for in a BigCommerce Email Marketing Service?
When looking for an email marketing service, there are a few things you should keep in mind. First, make sure the service offers all the features you need. This includes the ability to create email templates, track the success of campaigns, and segment subscribers. Second, make sure the service is easy to use. The last thing you want is a service that is difficult to navigate or that requires a lot of technical knowledge.
Finally, make sure the service integrates well with BigCommerce. This will make it easier for you to manage your email marketing campaigns and track their success.
Here are a few more of the important features to look for in an email marketing tool:
One of the most important things to look for in an email marketing tool is compatibility. The service should be able to easily integrate with your website and other software you use, like BigCommerce.
The service should also offer a wide range of creative templates that you can use for your campaigns. This will make it easier for you to create professional-looking emails without having to design them yourself.
Tracking and Reporting
The service should also offer tracking and reporting tools so you can track the success of your campaigns and see how they are affecting your bottom line. This information can be helpful in adjusting your campaigns for even better results.
Of course, integration with BigCommerce is going to be a priority, however, you might want an email marketing tool that can also integrate with other platforms or areas of your existing workflow. Consider looking at tools that integrate with Salesforce, Google Analytics, or Shopify as well.
Next, consider the features of the email marketing tool. It should offer a wide range of features, like automated emails, landing pages, and webinars. The easiest way to decide which tool to get is to write down a list of all the features you definitely need and filter out the tools that don’t have them.
Ease of use
Another important consideration is the ease of use. The tool should be easy to navigate and understand. You don’t want to spend hours trying to learn how to use the tool. Look for a tool that is intuitive and user-friendly.
Automating areas of your workflow can save copious amounts of time – especially as a business owner. Consider an email marketing tool that offers automation features to help you save time on your campaigns.
How customizable is it?
Next, everyone’s business and workflows are different, so it’s important to find an email marketing tool that is highly customizable. That way, you can make it work the way you want it to and not the other way around.
Finally, pricing is always a consideration when looking for any type of service. Make sure to compare pricing between tools and find one that fits your budget without compromising on features. Also, it shouldn’t be too expensive and it should offer a variety of pricing plans to choose from. The best tools will also have a free trial so you can try them before you buy.
Question: Which company provides the best email marketing services?
Answer: There is no one-size-fits-all answer to this question, as the best email marketing service for your business will depend on your specific needs and preferences. However, some of the top BigCommerce email marketing service providers include Justsuno, Constant Contact, and Klaviyo.
Question: Do I need to have my own website in order to use an email marketing service?
Answer: No, you do not need your own website in order to use an email marketing service. However, if you want to use the tool to create landing pages or send automated emails, you will need a website.
Question: Can I use an email marketing tool even if I’m not very tech-savvy?
Answer: Yes! Many of the top email marketing tools are easy to use and navigate, so you don’t need to be a tech expert to use them. In fact, many of them offer helpful tutorials and support in case you do run into any issues.
Question: How much does an email marketing service cost?
Answer: Pricing for email marketing services varies, but most of them offer a variety of pricing plans to choose from, so you can find one that fits your budget. Many of them also offer free trials so you can try them before you buy.
Question: Who owns BigCommerce?
Answer: BigCommerce is a private company that was founded in 2009 in Sydney, Australia. It is run by its creators Eddie Machaalani and Mitchell Harper, who first met in an internet chatroom in 2003.
Question: What are some of the best BigCommerce email marketing services?
Answer: Justuno, Constant Contact, and Klaviyo are some of the top email marketing service providers for BigCommerce. They offer a variety of features, pricing plans, and ease of use. You can also find other top email marketing services by doing a search online.
Best BigCommerce Email Marketing Services: Conclusion
No one-size-fits-all answer exists for the best email marketing service, as what works for one business might not work for another.
However, some of the top BigCommerce email marketing service providers include Justsuno, Constant Contact, and Klaviyo. These services offer a variety of features, pricing plans, and ease of use, so you’re sure to find one that fits your needs. Additionally, many of them offer free trials so you can try them before you buy.
We hope this blog post has been helpful in providing an overview of what email marketing is and what to look for when choosing an email marketing service to go with your BigCommerce account. If you have any other questions about email marketing services or BigCommerce, feel free to reach out to us for more information! We would be happy to help.
Further Reading on Marketing Automation for eCommerce & BigCommerce: