Email marketing is one of the most effective (and cost-effective) ways to market your business to your target audience. When done well, your email campaigns will instill trust in your audience and customers; inspire people to visit your website; and turn leads into happy customers.
Your customers don’t easily hand over their email addresses, but when they do – and when you use them creatively and responsibly – you can build your customer relationships as well as your profit margin.
By Ewen Finser
Omnisend is a solid overall platform for ecommerce brands, but not without flaws. Namely, if you hit the sending rate limits OR struggle with a ...
By Ewen Finser
If you run an ecommerce brand and are trying to figure out if Attentive or Klaviyo is right for you, here’s what I think. I’ll ...
By Ewen Finser
One of my favorite reasons to recommend Klaviyo to ecommerce brands is that they have dozens of pre-built template automations and sequences. I love how ...
By Ewen Finser
If you are down to Klaviyo vs Mailchimp for your business, I’ll walk you through how I made my decision. Personally, I’ve used dozens of ...
By Ewen Finser
If you have tried – or are considering – Attentive for your customer messaging strategy (email and/or SMS), but aren’t sure it’s the best fit, ...
By Ewen Finser
In this review I’ll break down my personal experience with iContact for email marketing who SHOULD use it, and who SHOULD NOT use it. But ...
By Ewen Finser
We’re lucky enough to live in an age where starting an online business is something literally anybody can do. The Shopify app store is one ...
By Ewen Finser
In this review I’m going to be finally taking a deep dive on Klaviyo. I’ll share some of the things I really like, some things ...
By Ewen Finser
In this comparison I’ll share my thoughts and decision points around which platform is better and – more specifically – in what situations each makes ...
By Ewen Finser
iContact and GetResponse are competitors providing email marketing solutions. Services provided allow subscriber businesses to send emails and effortlessly manage their mailing lists. You can ...
By Ewen Finser
If you are looking into SMTP.com as a mass emailing solution for your organization, but aren’t sure if it’s right for you, this review is ...
By Ewen Finser
Constant Contact is one of the older, more established names in the email marketing space. While it has evolved considerably over the years, countless new ...
By Ewen Finser
With over 14 million users across the world, MailChimp is certainly hard to beat as the top email marketing software for small businesses. However, that ...
By Joe Elvin
iContact vs Constant Contact are two email marketing software giants, but which is best for your needs? In this comparison, you’ll discover: Main Differences Between ...
By Ewen Finser
With the newsletter trend back in full swing, thanks in part to Substack, Beehiiv, and ConvertKit… it might feel like ActiveCampaign isn’t quite suited for ...
By Lindsay Pietroluongo
Omnisend and Klaviyo are both are highly-rated email marketing tools for e-commerce businesses. These cloud-based marketing tools are designed for different audiences, though. Omnisend is ...