Email marketing is one of the most effective (and cost-effective) ways to market your business to your target audience. When done well, your email campaigns will instill trust in your audience and customers; inspire people to visit your website; and turn leads into happy customers.
Your customers don’t easily hand over their email addresses, but when they do – and when you use them creatively and responsibly – you can build your customer relationships as well as your profit margin.
By Beth Hayden
As a recruiter, you spend a lot of time thinking about what will make a candidate respond. The subject line, the opening message, the job ...
By Megan Abels
Unfortunately, I know a little too much about this issue! I’ve had this happen to me a couple of times, both working for an agency ...
By Beth Hayden
Your newsletter has been humming along for months. You’re sending on the same schedule, your list is still growing, and you haven’t made any dramatic ...
By Mary Elliot
Making clients feel great while helping them look great is what keeps them coming back. It’s also what turns satisfied clients into your best marketing ...
By Mary Elliot
Email marketing isn’t optional for a salon. It’s usually what turns a one-time client into a regular. Rebooking reminders, win-back campaigns for lapsed clients, birthday ...
By Stefan Milovanovic
A few days ago, I opened Warmy’s pricing page to figure out what additional mailboxes would cost a client. Three titles came up: B2B sender, ...
By Amber Turrill
Affiliate marketers and performance teams are dealing with the same shift that everyone else is seeing in search: traditional SEO is being overhauled by the ...
By Stefan Milovanovic
Folderly and InboxAlly seem interchangeable on the surface. From the outside, they indeed look like two tools competing for the same buyer, the same problem, ...
By Stefan Milovanovic
I’ve been doing cold outbound long enough to have used most of the tools in this article at one point or another, and Mailshake has ...
By Stefan Milovanovic
Mailflow is one of the few warmup tools I’d happily recommend to someone starting from zero. It’s free, it integrates into QuickMail, it runs your ...
By Amber Turrill
Email deliverability tools help you understand and improve whether your emails are actually reaching your recipients’ inboxes. Without the right software, your emails may end ...
By Chris Fisher
If you’re looking for Folderly alternatives, you’re probably dealing with inconsistent campaign performance: open rates dropping, replies slowing down, nothing stabilizing. Folderly is a higher-end ...
By Chris Fisher
Snov.io works, but it does not scale the way most teams expect. I have spent more than 20 years building and auditing sales and marketing ...
By Kim Hamilton
You set up Mailgun, connected your domain, and started sending. Everything looked fine on your end, but your emails are landing in spam, or worse, ...
By Chris Fisher
When email performance drops, most teams assume the problem is the content. They test new subject lines, templates, and send times, hoping engagement will improve. ...
By Kareesha Carter
If you use HubSpot for email marketing, it’s easy to feel like you have clear visibility into performance. The platform shows delivery rates, open rates, ...
