Marketing

how to sell a lead generation business

How to Sell a Lead Generation Business

Selling a lead generation business can look pretty simple from the outside. You generate leads, sell those leads to clients, collect the revenue, and hopefully make a good profit. But once the business is on the market, buyers usually start asking a lot of questions. They aren’t just buying your monthly revenue or the number ... Read more
how to hire a demand generation consultant

Do You Really Need a Demand Gen Consultant?

Things are looking good for your marketing team (or so you thought). Traffic’s up, and your paid campaigns are getting clicks. The top of the funnel looks busy. But your demo requests haven’t budged, sales is complaining, and senior leadership wants to know where the marketing spend is going. The obvious move is to quickly ... Read more
selling business

How Much Do Business Brokers Charge in Commission?

If you’re thinking about selling your business, one of the first questions you’re likely to have is, “How much is the broker going to cost me?”  Business broker commissions can look pretty straightforward at first. But once you start comparing brokers, you’ll find that the percentage isn’t always the whole story. Some brokers use a ... Read more
How to Get Tier 1 Publishers Into Your Affiliate Program

How to Get Tier 1 Publishers Into Your Affiliate Program

There comes a frustrating point in affiliate growth when a program looks great on paper, but it struggles to move past mid-sized partners. New affiliates are coming in, they produce consistent revenue, and the program hits its monthly targets. Yet, the major publishers, trusted review sites, and large media companies are missing.  This is rarely ... Read more
Affiliate Software for Walmart Sellers

Walmart Sellers – Running Affiliate & Creator Partnerships

For years, multi-channel e-commerce centered predominately on a seller’s direct-to-consumer presence on Shopify or Amazon, and treated external traffic—affiliates, editorial publishers, and creators—as a growth lever reserved almost exclusively for their own website or Amazon listings. Over the last several years, Walmart has made a concerted effort to change that landscape.    Once viewed as an ... Read more
Social Snowball Alternatives

7 Social Snowball Alternatives for Ecommerce Partnerships

Social Snowball is a notable influencer, affiliate, and referral marketing platform that has earned its place in Shopify’s partner network. It takes the idea that your happiest customers can make the best affiliates, and scales it through consistent automation.  But today, this is not the only job that modern partnerships have to do. Creators, affiliates, ... Read more
Wait, Who Sold That? The Truth About Attributing Amazon Sales to Influencers

Wait, Who Sold That? The Truth About Attributing Amazon Sales to Influencers

It’s easy to forget that until recently, Attributing Amazon Sales to Influencers was basically a black box. Until 2023, if you wanted to work with creators on Amazon, your realistic option was asking them to add your products to their storefront or link with their Associates tag. Amazon set the commission, Amazon paid it, and ... Read more
Agency vs In-House Marketing Team: Which makes sense for you in 2026?

Agency vs In-House Marketing Team: Which makes sense for you in 2026?

In every growing business, there comes a moment when leadership is faced with a dilemma: the marketing team needs more help; should we hire an in-house marketing team, or go with an agency?  Hiring in-house means you’ll have support for this project and all the future projects to come, but it can take a long ... Read more
Levanta vs PartnerBoost: Which Affiliate Platform Is Best for Your Brand?

Levanta vs PartnerBoost: Which Affiliate Platform Is Best for Your Brand?

Choosing an affiliate and creator platform shapes how you’ll manage partnerships for years, not just months, so it’s worth understanding where two platforms actually diverge before committing to either one. Levanta and PartnerBoost both support Amazon and Walmart, but that’s largely where the similarities end. Neither platform is better or worse, and really the right ... Read more
A DIY Brand Strategy Framework You Can Run Yourself

A DIY Brand Strategy Framework You Can Run Yourself

When new businesses and founders start to think about branding, they almost always think about the visible stuff first: the logo, the website, the packaging, the product photography. But what they can miss is all the invisible stuff that goes first to ensure that the visuals tell a compelling story. Experienced businesses know they need ... Read more
Levanta vs Rakuten

Levanta vs Rakuten Advertising: Which Affiliate Platform Makes More Sense For Brands?

Levanta and Rakuten Advertising both operate in the affiliate marketing space, but they are built for fundamentally different types of programs and teams with specific growth and marketing goals. Depending on where your business sits right now (how much volume you’re doing, how many partners you manage, and whether you’re Amazon-only or omnichannel through Shopify ... Read more
Levanta vs Superfiliate: Where Your Revenue Actually Lands

Levanta vs Superfiliate: Where Your Revenue Actually Lands

When comparing Levanta vs Superfiliate, one of the most important things to consider is where your affiliate sales actually happen. Many brands sell through both their own Shopify store and Amazon, but those channels don’t always tell the same story. I once worked with a brand that had been running creator campaigns for months while ... Read more

Levanta vs Refersion: Which Affiliate Platform Is Right for Your Brand?

Thinking about switching your affiliate platform? Maybe you’re moving from Refersion or just comparing options.  Affiliate marketing has changed a lot since the early days of discount codes and Shopify dashboards. Now, it’s not just about tracking sales. You need a tool that actually matches the way you sell. If you sell on Amazon or ... Read more
Levanta vs Superfiliate

Levanta vs Superfiliate: Omnichannel Affiliate Management

If you’re comparing Levanta and Superfiliate, you’re already thinking about creator-led affiliate growth. While both platforms help brands build creator programs and track commissions, they were built with different businesses in mind, and choosing the wrong one might create real operational gaps. Let’s talk about how each platform handles channel support, attribution, creator access, and ... Read more
How to Pay Meta Ads with a Credit Card

How to Pay Meta Ads with a Credit Card

On April 1, 2026, Meta made a drastic change to its payments policy for select advertisers by no longer accepting credit cards. Those affected received very short notice (less than a month) and scrambled to reconfigure their AP processes.  If your business was caught up in this change and you’re missing the rewards and flexibility ... Read more
Best Reddit Paid Ads Agency

Best Reddit Paid Ads Agency

Although Reddit’s been around since 2005, it’s become one of the most interesting (and at the same time, challenging) paid acquisition channels available to marketing teams in recent years. Brands are still pouring ad spend into Meta and Google, but Reddit offers something that’s increasingly difficult to find elsewhere: highly engaged communities, intent-rich conversations, and ... Read more

How to Sell a Lead Generation Business

Do You Really Need a Demand Gen Consultant?

How Much Do Business Brokers Charge in Commission?

How to Get Tier 1 Publishers Into Your Affiliate Program

Walmart Sellers – Running Affiliate & Creator Partnerships

7 Social Snowball Alternatives for Ecommerce Partnerships

Wait, Who Sold That? The Truth About Attributing Amazon Sales to Influencers

Agency vs In-House Marketing Team: Which makes sense for you in 2026?

Levanta vs PartnerBoost: Which Affiliate Platform Is Best for Your Brand?

A DIY Brand Strategy Framework You Can Run Yourself

Levanta vs Rakuten Advertising: Which Affiliate Platform Makes More Sense For Brands?

Levanta vs Superfiliate: Where Your Revenue Actually Lands

Levanta vs Refersion: Which Affiliate Platform Is Right for Your Brand?

Levanta vs Superfiliate: Omnichannel Affiliate Management

How to Pay Meta Ads with a Credit Card

Best Reddit Paid Ads Agency

Latest on Marketing

how to sell a lead generation business

How to Sell a Lead Generation Business

Photo of author

By Christopher Quick

Selling a lead generation business can look pretty simple from the outside. You generate leads, sell those leads to clients, collect the revenue, and hopefully ...

how to hire a demand generation consultant

Do You Really Need a Demand Gen Consultant?

Photo of author

By Kim Hamilton

Things are looking good for your marketing team (or so you thought). Traffic’s up, and your paid campaigns are getting clicks. The top of the ...

Affiliate Software for Walmart Sellers

Walmart Sellers – Running Affiliate & Creator Partnerships

Photo of author

By Jason Wehrmaker

For years, multi-channel e-commerce centered predominately on a seller’s direct-to-consumer presence on Shopify or Amazon, and treated external traffic—affiliates, editorial publishers, and creators—as a growth ...

Levanta vs Superfiliate

Levanta vs Superfiliate: Omnichannel Affiliate Management

Photo of author

By Kim Hamilton

If you’re comparing Levanta and Superfiliate, you’re already thinking about creator-led affiliate growth. While both platforms help brands build creator programs and track commissions, they ...

How to Pay Meta Ads with a Credit Card

How to Pay Meta Ads with a Credit Card

Photo of author

By Amanda Devos

On April 1, 2026, Meta made a drastic change to its payments policy for select advertisers by no longer accepting credit cards. Those affected received ...

Best Reddit Paid Ads Agency

Best Reddit Paid Ads Agency

Photo of author

By Alison Huff

Although Reddit’s been around since 2005, it’s become one of the most interesting (and at the same time, challenging) paid acquisition channels available to marketing ...

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