Marketing

Agency vs In-House Marketing Team: Which makes sense for you in 2026?

Agency vs In-House Marketing Team: Which makes sense for you in 2026?

In every growing business, there comes a moment when leadership is faced with a dilemma: the marketing team needs more help; should we hire an in-house marketing team, or go with an agency?  Hiring in-house means you’ll have support for this project and all the future projects to come, but it can take a long ... Read more
Levanta vs PartnerBoost: Which Affiliate Platform Is Best for Your Brand?

Levanta vs PartnerBoost: Which Affiliate Platform Is Best for Your Brand?

Choosing an affiliate and creator platform shapes how you’ll manage partnerships for years, not just months, so it’s worth understanding where two platforms actually diverge before committing to either one. Levanta and PartnerBoost both support Amazon and Walmart, but that’s largely where the similarities end. Neither platform is better or worse, and really the right ... Read more
A DIY Brand Strategy Framework You Can Run Yourself

A DIY Brand Strategy Framework You Can Run Yourself

When new businesses and founders start to think about branding, they almost always think about the visible stuff first: the logo, the website, the packaging, the product photography. But what they can miss is all the invisible stuff that goes first to ensure that the visuals tell a compelling story. Experienced businesses know they need ... Read more
Levanta vs Rakuten

Levanta vs Rakuten Advertising: Which Affiliate Platform Makes More Sense For Brands?

Levanta and Rakuten Advertising both operate in the affiliate marketing space, but they are built for fundamentally different types of programs and teams with specific growth and marketing goals. Depending on where your business sits right now (how much volume you’re doing, how many partners you manage, and whether you’re Amazon-only or omnichannel through Shopify ... Read more
Levanta vs Superfiliate: Where Your Revenue Actually Lands

Levanta vs Superfiliate: Where Your Revenue Actually Lands

When comparing Levanta vs Superfiliate, one of the most important things to consider is where your affiliate sales actually happen. Many brands sell through both their own Shopify store and Amazon, but those channels don’t always tell the same story. I once worked with a brand that had been running creator campaigns for months while ... Read more

Levanta vs Refersion: Which Affiliate Platform Is Right for Your Brand?

Thinking about switching your affiliate platform? Maybe you’re moving from Refersion or just comparing options.  Affiliate marketing has changed a lot since the early days of discount codes and Shopify dashboards. Now, it’s not just about tracking sales. You need a tool that actually matches the way you sell. If you sell on Amazon or ... Read more
Levanta vs Superfiliate

Levanta vs Superfiliate: Omnichannel Affiliate Management

If you’re comparing Levanta and Superfiliate, you’re already thinking about creator-led affiliate growth. While both platforms help brands build creator programs and track commissions, they were built with different businesses in mind, and choosing the wrong one might create real operational gaps. Let’s talk about how each platform handles channel support, attribution, creator access, and ... Read more
How to Pay Meta Ads with a Credit Card

How to Pay Meta Ads with a Credit Card

On April 1, 2026, Meta made a drastic change to its payments policy for select advertisers by no longer accepting credit cards. Those affected received very short notice (less than a month) and scrambled to reconfigure their AP processes.  If your business was caught up in this change and you’re missing the rewards and flexibility ... Read more
Best Reddit Paid Ads Agency

Best Reddit Paid Ads Agency

Although Reddit’s been around since 2005, it’s become one of the most interesting (and at the same time, challenging) paid acquisition channels available to marketing teams in recent years. Brands are still pouring ad spend into Meta and Google, but Reddit offers something that’s increasingly difficult to find elsewhere: highly engaged communities, intent-rich conversations, and ... Read more
Best Card Linked Offer Agency

The CLLO Platform vs Agency Debate: What Brands Need to Know Before Investing

One of the biggest misconceptions about starting a card-linked offer program is that choosing a platform is the hard part. In reality, choosing a CLLO (Card Linked Offer) platform is often the easiest decision you’ll make.  The real challenge starts after launch when it comes to measuring performance, managing attribution, and integrating card-linked offers into ... Read more
How to Choose the Best Affiliate Marketing Agency for your Wellness Brand

How to Choose the Best Affiliate Marketing Agency for your Wellness Brand

It took me a while to find the perfect fit. Health and wellness brands can benefit a lot from working with affiliate marketing agencies, but there are a lot of complexities to consider. So take your time when considering your options and learn from my mistakes. Affiliate marketing has grown from an acquisition channel focused ... Read more
Toptal Alternatives for Marketers

Best Toptal Alternatives for Marketing Talent

If you have worked inside a growth-stage company, you know there is usually a point where hiring another generalist marketer no longer solves the problem. Paid acquisition, creative testing, lifecycle marketing, SEO, analytics, and reporting begin to overlap, and the business needs more specialized support.  Marketing hiring also works differently than technical hiring. Coding ability ... Read more
Dream Day Marketing Alternatives

Best Dreamday Alternatives: Affiliate Marketing Agencies Compared

Affiliate marketing is no longer simply recruiting creators and onboarding coupon sites, then sitting back watching revenue roll in. Today’s world of affiliate marketing is a constantly evolving beast that is nearly impossible to harness.  What was once a simple strategy is now a full-blown ecosystem of affiliate partners, sites, and revenue streams. As your ... Read more
Best Affiliate Marketing Agencies for Beauty Brands

The Best Affiliate Marketing Agencies for Beauty Brands

Beauty and personal-care brands are among the most sophisticated buyers in the affiliate marketing agency space. They come to the table with established creator relationships, complex attribution environments, and compliance exposure that most verticals never face.  They also come with a bit of skepticism. Too many programs have burned budgets on influencer-affiliate overlap, gifting that ... Read more
AEO for Affiliate Programs

AEO for Affiliate Programs: Optimizing for AI Answers vs Search Engines

Affiliate marketers have been trained to think about online visibility in a certain way. The process was direct: rank on Google, get a click, optimize the page with keywords and internal links, have some backlinks, improve conversions rates, and repeat. Back then, the SEO playbook was simple. If you appeared on page one and could ... Read more
Best GEO (AISEO) Agencies

The Best Generative Engine Optimization (GEO) Agencies

TL;DR — which agency should you pick? If you want AI-first visibility built on UGC and community signals, go with ScaleVisible. If you’re a B2B or SaaS brand needing content authority that feeds GEO, pick Foundation. For AI-native GEO with proprietary tracking software, choose Passionfruit. If you want one full-service agency for SEO, GEO, PPC, ... Read more

Agency vs In-House Marketing Team: Which makes sense for you in 2026?

Levanta vs PartnerBoost: Which Affiliate Platform Is Best for Your Brand?

A DIY Brand Strategy Framework You Can Run Yourself

Levanta vs Rakuten Advertising: Which Affiliate Platform Makes More Sense For Brands?

Levanta vs Superfiliate: Where Your Revenue Actually Lands

Levanta vs Refersion: Which Affiliate Platform Is Right for Your Brand?

Levanta vs Superfiliate: Omnichannel Affiliate Management

How to Pay Meta Ads with a Credit Card

Best Reddit Paid Ads Agency

The CLLO Platform vs Agency Debate: What Brands Need to Know Before Investing

How to Choose the Best Affiliate Marketing Agency for your Wellness Brand

Best Toptal Alternatives for Marketing Talent

Best Dreamday Alternatives: Affiliate Marketing Agencies Compared

The Best Affiliate Marketing Agencies for Beauty Brands

AEO for Affiliate Programs: Optimizing for AI Answers vs Search Engines

The Best Generative Engine Optimization (GEO) Agencies

Latest on Marketing

A DIY Brand Strategy Framework You Can Run Yourself

A DIY Brand Strategy Framework You Can Run Yourself

Photo of author

By The Digital Merchant Team

When new businesses and founders start to think about branding, they almost always think about the visible stuff first: the logo, the website, the packaging, ...

Levanta vs Superfiliate

Levanta vs Superfiliate: Omnichannel Affiliate Management

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By Kim Hamilton

If you’re comparing Levanta and Superfiliate, you’re already thinking about creator-led affiliate growth. While both platforms help brands build creator programs and track commissions, they ...

How to Pay Meta Ads with a Credit Card

How to Pay Meta Ads with a Credit Card

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By Amanda Devos

On April 1, 2026, Meta made a drastic change to its payments policy for select advertisers by no longer accepting credit cards. Those affected received ...

Best Reddit Paid Ads Agency

Best Reddit Paid Ads Agency

Photo of author

By Alison Huff

Although Reddit’s been around since 2005, it’s become one of the most interesting (and at the same time, challenging) paid acquisition channels available to marketing ...

Toptal Alternatives for Marketers

Best Toptal Alternatives for Marketing Talent

Photo of author

By Sevak Der Sarkissian

If you have worked inside a growth-stage company, you know there is usually a point where hiring another generalist marketer no longer solves the problem. ...

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