Starting an online business is the best decision that I ever made (well… second to marrying my wife!).

As online business owners, we are constantly inundated with advertisements and calls-to-action for digital tools and services that will “revolutionize” our business. It can be a bit much. Looking back on my journey, know when to invest in tools and which  ones to invest in was key!

This site is all about documenting the practical concerns of a day-to-day online business. Which email provider is better for? Which ecommerce plugin works best? These are the topics I love to cover. If I haven’t personally used it, I make sure to either test it myself or have a team member specifically try it for this site.

At the end of the day, sometimes NOT spending money on tools is the best business decision you can make.