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Starting an online business is the best decision that I ever made (well… second to marrying my wife!).

As online business owners, we are constantly inundated with advertisements and calls-to-action for digital tools and services that will “revolutionize” our business. It can be a bit much. Looking back on my journey, know when to invest in tools and which¬† ones to invest in was key!

This site is all about documenting the practical concerns of a day-to-day online business. Which email provider is better for? Which ecommerce plugin works best? These are the topics I love to cover. If I haven’t personally used it, I make sure to either test it myself or have a team member specifically try it for this site.

At the end of the day, sometimes NOT spending money on tools is the best business decision you can make.