Email marketing is one of the most effective (and cost-effective) ways to market your business to your target audience. When done well, your email campaigns will instill trust in your audience and customers; inspire people to visit your website; and turn leads into happy customers. Your customers don’t easily hand over their email addresses, but …
Let’s talk about money- After all, it’s the reason why you’re even doing business in the first place. Although it’s undoubtedly the most critical component of e-commerce, the concept of digital payments is often misunderstood. For starters, we all know that money somehow finds its way out of a customer’s card to end up in …
You bet it’s not a secret anymore. That a reliable CRM system is extremely critical for any growing business. As a matter of fact, I’d say it’s now almost a matter of life and death. Why, you ask? Well, let’s face it. Although you can start off your business with a simple customer management system …
A sales funnel refers to the steps a customer will take as they move through your marketing process in order to (hopefully) make a purchase. The sales funnel can be thought of as having three distinct stages: The first is the foundation, which will be something like a landing page or a pop-up. The landing …
Ok, by now, I bet we all know that web search is big. That goes without saying. What’s rather surprising, however, is how big it actually is. Apparently, we’ve grown so fond of Google and the likes that 95% of all web traffic is now essentially organic search. In essence, internet users are typically conducting …
There is so much businesses can learn about their customers today. With all of the data that’s available, businesses can get serious insight into customer behavior and predict their needs. Companies that make it a priority to collect and analyze this data are major competitors in their field. Since analytics technology is always changing and …
I guess you’ve witnessed how ecommerce has been growing exponentially over the past couple of years. This trend, as a matter of fact, is expected to continue picking up steadily- at a rate that will see ecommerce retail sales in the U.S hitting $735 billion by 2023. Quite remarkable, I must say. But, in case …
Your team is important and varied, working from all different locations and bringing unique collections of skills together. Your team also needs to be able to communicate and collaborate so tasks can be worked on together and completed when needed. It’s possible that your team isn’t used to working together, and some members may not …
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ActiveCampaign and HubSpot are both popular customer relationship management (CRM) platforms, which also offer marketing automation and sales features. It’s tricky to compare them directly, because anyone who has used both will tell you that they are quite different. ActiveCampaign is an email marketing tool first, and CRM second, which is reflected in the features …
If you’re planning to tap into this market, particularly the Gen Zers and millennials, then you’re at the right place. In this article, we delve into the top trending TikTok products that you can consider for your eCommerce business. Let’s dive right in! 1. Print on Demand Products Print on Demand is #1 for me …
If you are looking for an alternative to Wordtune for your content operations, you’ve come to the right place! I have 10+ years experience creating content (individually and with teams) for the web. I’ve tried and tested virtually every existing and new content editing tool and the many new AI-based entrants recently. Wordtune is a …
If you want to find a new project management tool, our ClickUp vs Monday.com comparison may be able to help you out. Being able to easily manage projects and team members is vital for any business, and both of the platforms we’re looking at today can be used by anyone, from freelancers right through to …
If you are a freelancer looking for a great platform for managing your projects, you’ve come to the right place. The universe of project management platforms is massive. And to be honest, most of the systems out there are just plain overkill for freelancers. Having worked as a consultant on various projects and worked WITH …
