Last Updated on April 22, 2023 by Ewen Finser
Investment in marketing automation software is responsible for increased pipeline and revenue growth for businesses of all sizes. A study by Econsultancy suggests that 53% of B2B businesses employ marketing automation, and out of those, 79% report an increased return on investment.
While the above statistic indicates that marketing automation software is valuable for businesses, selecting an ideal platform can be challenging. Omnisend and HubSpot marketing hub stand out as two of the most popular software as a service solutions (SaaS) for marketing automation.
The two tools share several similarities but also have some distinct differences. This Omnisend vs HubSpot compared article takes you through all the features and benefits of both platforms, so you can make an informed decision on which solution is best for your business.
Bottom Line Up Front Summary: Hubspot and Omnisend are really two different tools. If you are running an ecommerce company with transactional message, the better solution is Omnisend here (without question). The only reason to consider Hubspot would be if you are looking to integrate all of your marketing functions in one software suite and/or already significantly rely on Hubspot.
The main difference between HubSpot vs Omnisend is that HubSpot is an all-in-one platform while Omnisend is a more specialized tool. Omnisend focuses on email marketing, whereas HubSpot offers a suite of tools to help businesses with their marketing efforts.
While HubSpot has an extensive feature set, Omnisend’s focus on email marketing makes it a more streamlined and more straightforward tool to use.
Main Differences Between Omnisend vs HubSpot
The main differences between Omnisend vs HubSpot are:
- Omnisend is a more specialized tool that focuses exclusively on email marketing, whereas HubSpot offers a suite of tools to help businesses with their marketing efforts, including email marketing.
- HubSpot offers more features that include social media marketing, website design and development, and CRM capabilities, whereas Omnisend is limited to email marketing.
- Omnisend is simpler to use and has a more streamlined interface, whereas HubSpot has a steeper learning curve because of its extensive feature set.
- Omnisend is less expensive and comes with all the key features you need for email marketing, whereas HubSpot is more expensive and has a higher price tag.
Omnisend is a marketing automation tool tailored for ecommerce businesses. It provides solutions to businesses of all sizes, from small online stores to large ecommerce enterprises. Although marketed as an email marketing solution, Omnisend offers a lot more than just email marketing. It is an omnichannel platform covering everything from creating beautiful email campaigns to automating workflows.
Merchants can capitalize on pre-built templates to save time and effort in campaign creation or create wholly customized campaigns to match their brand and style. Omnisend also provides powerful segmentation and targeting capabilities to ensure each campaign reaches the right audience.
In addition to email marketing, Omnisend also offers SMS and MMS marketing for ecommerce. SMS marketing has an open rate of 98%, with an expected conversion rate of 13%. Combining SMS marketing with automation brings forth a powerful one-two punch that is difficult to beat.
Moreover, Omnisend offers a powerful landing page builder to create custom pages for lead capture and product promotion. Overall, Omnisend is a well-rounded marketing automation solution that covers all the bases for ecommerce businesses of all sizes.
Below are features that make Omnisend a powerful marketing automation tool for eCommerce businesses.
Omnisend provides in-depth reporting that gives merchants a clear picture of how their campaigns are performing. It filters reports by channels so that merchants can see how each marketing activity contributes to the business’ overall success. Omnisend presents all KPIs in one place so that merchants can assess best performers and optimize campaigns for better results.
Omnisend’s workflow automation feature lets merchants create automated sequences of actions triggered by specific events.
This enables merchants to create powerful automated marketing campaigns without any programming required. It also allows merchants to save time with pre-built workflows that recover abandoned carts, order confirmation and cross-selling.
Multichannel marketing involves using more than one marketing communication channel to reach customers. Omnisend provides email, SMS, and MMS marketing for ecommerce businesses. Email is the most popular communication channel, with an average open rate of over 21.5% and a click-to-open rate of 3.5%.
However, using multiple channels can increase the reach of marketing campaigns and improve customer engagement.
Companies can optimize and boost their bottom-line using A/B testing. A/B testing allows businesses to test two different campaign versions against each other to see which performs better. Omnisend offers powerful A/B testing capabilities that let companies test everything from subject lines to the overall design of campaigns.
Segmentation and Targeting
Omnisend’s segmentation and targeting capabilities let businesses target their campaigns to specific audience segments. Its newest feature, customer lifecycle-based segments, dynamically assigns customers to segments based on their lifecycle stage. This feature allows for personalizing messages and offers, increasing the chances of customers acting on them.
Audience Sync for Ads
Facebook and Google Ads allow businesses to target their ads to specific audience segments. However, getting the data into these ad platforms can be daunting. Omnisend’s audience sync feature lets companies automatically import their customer lists into Facebook and Google Ads without using cookies or CSV files. This feature enables businesses to save time and effort in setting up their ad campaigns.
Omnisend’s powerful landing page builder lets businesses create custom pages for lead capture and product promotion. Merchants can customize these pages to match a company’s branding and include videos, images, and forms to capture lead data.
- Easy to use
- A centralized place for all marketing data
- Powerful A/B testing
- Segmentation and targeting capabilities
- Facebook and Google Ads audience sync
- Extensive reports
- Workflow automation
- Multichannel marketing
- Product picker feature
- Affordable pricing
- Users can’t edit existing emails
- A limited number of email templates
- Limited flexibility
HubSpot is an established end-to-end marketing automation platform (Hubspot Marketing Hub) with years of experience in the industry. HubSpot markets itself as an all-in-one marketing solution, and it delivers on that promise with a wide range of features.
Its primary focus is on content marketing. The platform provides users with a comprehensive content management system (CMS) to create, publish, and optimize lead generation and SEO. HubSpot also offers a suite of tools to help businesses convert website visitors into leads and customers.
In addition to content marketing, HubSpot also offers email marketing, social media management, lead management, and CRM integrations. In a basic sense, it brings all the tools merchants need to support a comprehensive marketing strategy under one roof.
If we focus on email marketing, HubSpot does an excellent job. The platform offers a wide range of pre-built templates to choose from and the ability to create wholly customized campaigns. Email design is also drag-and-drop, making campaign creation easy even for those with no design experience.
Like Omnisend, HubSpot also has segmentation and targeting capabilities to make sure each campaign reaches the right audience. HubSpot also offers powerful A/B testing capabilities to help businesses find the best-performing content and optimize their campaigns for maximum ROI.
HubSpot Marketing Hub Key Features
Below are features that make Hubspot Marketing Hub an excellent email marketing platform:
Automation is one of HubSpot’s strong suits. The platform offers a wide range of triggers and actions to create powerful automation workflows. Merchants can personalize messages, send targeted content, and automatically add leads to CRM systems.
Social Media Management
HubSpot’s social media management tools are some of the best in the industry. The platform makes it easy to publish, schedule, and monitor all your social media channels from one location. Besides, HubSpot Marketing Hub offers powerful insights and analytics to help you optimize your social media campaigns.
Ad Tracking and Management
HubSpot’s ad tracking and management tools help justify your ad spend by tracking leads generated from ads and attributing them back to the original campaign. The HubSpot ads software also makes it easy to create Facebook and Google Ads campaigns, target specific audiences, and track results in real-time.
Merchants can use the ad sequence builder to create a series of ads that run automatically and target different stages of the buyer’s journey.
The average rate of landing page conversions is 9.7%. HubSpot’s landing page builder lets you create custom pages with drag-and-drop ease. You can choose from mobile-optimized templates, add videos and images, and add forms to capture lead data.
HubSpot makes it possible to perform A/B testing on a wide variety of elements, including landing pages, email subject lines, email content, and calls to action. This feature allows businesses to find the best-performing content and optimize their campaigns for maximum ROI. You can check which variation is performing better and make changes accordingly.
Reports and Analytics
HubSpot offers in-depth insights and analytics to help you track your marketing performance within the marketing hub. The platform provides data on website traffic, leads generated, social media followers, email opens and clicks, and more. This feature allows businesses to measure the effectiveness of their marketing campaigns and make the necessary adjustments.
HubSpot lets you segment your email list by demographics, interests, and engagement levels. It comes with a segmentation tool available for free on the premium version of HubSpot. This tool makes it easy to target specific segments with relevant content and increase your conversion rates.
HubSpot’s lead management tools make it easy to track and nurture leads from acquisition to close. The platform offers powerful lead scoring and grading features to help you prioritize leads and determine who is likely to convert. You can also track lead activity and send automated emails based on their engagement levels.
- An all-in-one marketing platform
- Seamless integration with other HubSpot tools
- It comes with a free plan
- Advanced reporting features
- Fully analyzable
- Quite difficult to use
- Template modification is complicated
- It becomes expensive quite fast
- Lacks A/B testing on lower packages
Omnisend vs HubSpot Compared
Below are crucial factors to consider when comparing Omnisend vs. HubSpot.
To ensure that you get the value for your money, compare the pricing of both platforms.
Omnisend Pricing: Omnisend has two paid pricing plans and a free plan. The free plan offers a maximum reach of up to 500 emails every month. The standard plan is $16/month and allows for up to 6,000 emails a month.
The pro plan goes for $59 and allows you to reach up to 500 contacts with unlimited emails and up to 3,933 SMS every month. The free plan can reach up to 250 contacts with 500 emails and 60 SMS per month. Visit the Omnisend pricing page for a detailed description of each plan.
HubSpot Marketing Hub Pricing: The HubSpot Marketing software is priced differently from other tools such as CRM and Sales. Below are the pricing plans:
- Free Plan: $0/month
- Starter Plan: $45/month
- Professional Plan: $800/month
- Enterprise Plan: $3200/month
The above pricing plans offer a variety of features. However, other complementary tools have different pricing plans. You can visit the pricing page to get a detailed description of HubSpot features.
Verdict: Omnisend is reasonably priced and has all the standard marketing automation tool features.
2. Ease of Use
Ease of use is an important consideration when choosing a marketing automation tool. Omnisend is easy to set up and use. It comes with a wide range of pre-made templates and allows you to create custom workflows without requiring coding knowledge.
HubSpot is also easy to use, with drag-and-drop functionality for creating landing pages, forms, and email campaigns. The platform also offers in-depth insights and analytics to help you track your marketing performance. However, the extensive feature set can be overwhelming for beginners.
Verdict: Omnisend is easier to use for beginners.
3. Automation Capabilities
The automation capabilities are crucial for businesses looking to save time and streamline their marketing efforts. Omnisend offers powerful automation features that allow you to send targeted emails, create custom workflows, and track the performance of your campaigns. You can also create automated sequences based on customer behavior.
HubSpot also offers powerful automation features. The platform allows you to create custom workflows, track lead activity, and send automated emails based on engagement levels. Its lead scoring and grading features make it easy to prioritize leads and determine who is likely to convert.
Verdict: HubSpot stands out as the better platform for automating marketing tasks.
4. Landing Page Builder and Email Templates
Landing pages and email templates are a vital part of any marketing campaign. HubSpot offers many landing pages and email templates to help you get started quickly. Omnisend also offers landing pages and email templates, but they are not as varied and extensive as HubSpot’s.
Verdict: HubSpot has more email templates with better landing page builders than Omnisend.
5. Customer Support
Customer support is an important consideration when choosing a marketing automation tool. Omnisend offers a wide range of resources such as tutorials, FAQs, and a customer support team available 24/7. HubSpot also offers a wide range of resources such as tutorials, FAQs, and a customer support team available 24/7. However, Omnisend’s customer support team is more responsive and helpful.
Verdict: Omnisend offers better customer support.
Integration with other tools makes sure data is not siloed and that you can get a holistic view of your marketing performance. Omnisend integrates with more than 4000 tools, including all the notable eCommerce platforms such as Shopify, Magento, and WooCommerce.
HubSpot also offers an extensive range of integrations with other tools, including Salesforce, Google Analytics, and MailChimp. The diversified nature and integrations make HubSpot an attractive choice for businesses looking to streamline their operations.
Verdict: HubSpot offers better integration capabilities.
Omnisend is specifically designed for businesses that want to increase their sales through e-commerce. The platform offers powerful ecommerce features such as abandoned cart recovery, automated shipping, and product recommendations. It also integrates with all the major ecommerce platforms.
Unlike Omnisend, HubSpot doesn’t center its operations around e-commerce. While it offers exciting ecommerce solutions such as automated shipping, not as many features are dedicated to this sector compared to Omnisend.
Verdict: Omnisend offers more e-commerce features and integrations.
Other Marketing Automation Tools to Consider
If neither Omnisend nor HubSpot seem like the right fit for your business, here are a few other marketing automation tools to consider:
- Constant Contact
Question: Does HubSpot Have Automation?
Answer: HubSpot offers powerful automation features that allow you to create custom workflows, track lead activity, and send automated emails based on engagement levels. Its lead scoring and grading features make it easy to prioritize leads and get the best out of your campaigns.
Question: What is Omnisend Email Marketing?
Answer: Omnisend email marketing is a powerful tool that allows businesses to create and send automated emails and targeted campaigns to their customers. The platform also offers powerful segmentation and tracking features that allow businesses to understand their customer’s behavior better.
Question: What Platforms does HubSpot Integrate With?
Answer: HubSpot integrates with many platforms, including Salesforce, Google Analytics, and MailChimp. These integrations allow businesses to get a holistic view of their marketing performance and make data-driven decisions. The platform also offers an intuitive API that allows businesses to create custom integrations.
Question: Does Omnisend have CRM?
Answer: Omnisend is by itself a CRM and integrates with other CRMs such as Salesforce, Capsule, and Zoho. However, it doesn’t have all the nitty-gritty features that a full-fledged CRM would offer. Its CRM features center around marketing and sales operations.
Conclusion: is Omnisend or Hubspot Best for Your Business?
Omnisend and HubSpot are popular marketing automation tools that offer a wide range of features. However, when compared side-by-side, Omnisend comes out as the clear winner. HubSpot can be pretty complicated for businesses that are not familiar with marketing automation and lacks some of the features that Omnisend offers.
Omnisend is also more affordable, making it an attractive choice for businesses on a budget. If you’re looking for a powerful, yet easy-to-use marketing automation tool, I recommend choosing Omnisend. Its focus on email marketing and e-commerce sets it apart from other tools in the market.
Bottom Line Summary: Hubspot and Omnisend are really two different tools. If you are running an ecommerce company with transactional message, the better solution is Omnisend here (without question). The only reason to consider Hubspot would be if you are looking to integrate all of your marketing functions in one software suite and/or already significantly rely on Hubspot.
How Does Hubspot & Omnisend Compare to Competitors?
If you are still stuck deciding what platform is best, or you are just curious, our editorial team compared a variety of top competitors against both Hubspot and Omnisend (below).
Hubspot Alternatives & Competitors Compared
- Hubspot vs Pipedrive Comparison
- Hubspot vs ActiveCampaign Comparison
- Hubspot vs Hootsuite Comparison
- Hubspot vs Infusionsoft Comparison
- Hubspot vs Constant Contact Comparison
- Hubspot vs monday.com Comparison
- Hubspot vs Insightly Comparison
- Hubspot vs Pardot Comparison
- Hubspot vs Salesfusion Comparison
- Hubspot vs SharpSpring Comparison
- Hubspot vs Zoho Comparison
Omnisend Alternatives & Competitors Compared
- Omnisend vs ActiveCampaign Comparison
- Omnisend vs Shopify Mail Comparison
- Omnisend vs Hubspot Comparison
- Omnisend vs Privy Comparison
- Omnisend vs GetResponse Comparison
- Omnisend vs Mailchimp Comparison
- Omnisend vs Sendinblue Comparison
- Omnisend vs Klaviyo Comparison