vs Hubspot vs Hubspot Compared

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By Ewen Finser

Last Updated on December 4, 2023 by Ewen Finser

If you are stuck deciding between and Hubspot, you’ve come to the right place.

This article will compare and contrast the two platforms to help you decide which best fits your business.

In my 10+ years in digital marketing and team management, I’ve used both tools off and on extensively. Traditionally, I always thought of as a “project management tool” and Hubspot as a “CRM”, but BOTH tools have evolved significantly since then!

In fact, Hubspot rivals Salesforce as a full suite sales and marketing suite, while is a true “work operating system”. More recently, even rolled out a dedicated Sales CRM function, taking direct aim at Hubspot’s traditional turf.

I’ll also dive into the key features, pros and cons, pricing, and more for each tool.

Bottom Line Up Front Summary is a priority Work Operating System focusing on automating processes, whereas HubSpot is a full-service CRM that helps businesses attract, engage, and improve revenues based on customer interactions.

Both platforms have similarities, but is more intuitive and offers a lower learning curve. In contrast, HubSpot has been around longer, offers more integrations, and has a more established user base. 

2023 UPDATE: has expanded their core offerings and now offer a fully functional Sales CRM ecosystem (see it here). This tips the scales for me in favor of, even if you just need a good CRM.

Main Differences Between vs HubSpot

The main diffrences between vs HubSpot are:

  • is a Work OS that helps teams organize and manage their work, whereas HubSpot is a full-service CRM that helps businesses generate leads and boost conversions.
  • is much simpler and easy to use right out of the box, whereas HubSpot’s extensive feature set makes it overwhelming, especially for beginners.
  • has transparent pricing for all its plans, whereas HubSpot has complex pricing with hidden costs that increase with the number of features you use.
  • lacks chat support but does include a helpful knowledge base dedicated support for enterprise users, whereas HubSpot has comprehensive support with chat and phone support and a large knowledge base.

CRM tools are responsible for an average of 8.71% ROI on every dollar spent. From this statistic alone, it’s clear that choosing the right CRM software is critical for business success. vs HubSpot are two of the most popular platforms that offer CRM solutions.

While the two platforms share some similarities, they also have their fair share of differences. For instance, is a Work Operating System that helps teams organize and manage their work, while HubSpot is a full-service CRM that helps businesses attract, engage, and delight customers.

Worth noting is that while the two platforms offer competing features, they’re not necessarily in direct competition with each other. Many businesses use both platforms to get the most out of their CRM investment. 

As such, integrating the two platforms can help businesses overcome the limitations of each platform and take their customer relationships to the next level. As with any CRM decision, however, it’s crucial to weigh the pros and cons of each platform before making a decision. Overview is a Work OS that synchronizes people and processes to help teams accomplish their goals. It helps streamline work processes by centralizing tools, files, and conversations in one place. Through, users connect with co-workers, clients, and technology to get work done faster and more efficiently.

The design of the platform is user-friendly and straightforward. It’s intuitive and easy to use, even for those not tech-savvy. The platform is also highly customizable, so users can tailor it to fit their specific needs.’s extensive feature set makes it an ideal solution for businesses of all sizes. Companies use the platform to develop sales pipelines, manage customer relationships, streamline marketing campaigns, track product roadmaps, design planning, and analyze business processes, among many other things. 

While it brands itself as a full-featured Work OS, its CRM capabilities are top-notch. offers a powerful CRM that lets users keep track of customer data, interactions, and sales opportunities. It also has a wide range of integrations that make connecting with other software solutions easy. Features

  • Marketing automation
  • Brand and event management 
  • Social media marketing 
  • Strategic planning 
  • Contact management 
  • Lead capturing 
  • Recruitment pipeline 
  • Onboarding process
  • Team tasks and projects Pros

  • Automatic email integrations 
  • Simple and user-friendly interface 
  • Flexible and customizable 
  • It can be used for a wide range of purposes 
  • Inexpensive Cons

  • Task tracking can be difficult 
  • Some customizations are limiting 
  • Dedicated support is only available on the enterprise plan

HubSpot Overview

HubSpot is a full-service CRM with a suite of software products that helps businesses of all sizes optimize their marketing, sales, and customer service efforts. The platform offers users a complete view of their customers and engages with them across all channels.

HubSpot’s CRM is built into the software, making it easy to track and manage customer information. The platform also offers many features that enhance customer engagement, including email marketing, social media management, and lead capture. 

Its focus on marketing, sales, and customer service makes it an excellent solution for businesses looking for a complete CRM solution. A bonus is that HubSpot also offers a wide range of integrations with other software solutions, making it easy to connect with other tools your business uses.

Marketing automation is a massive part of HubSpot’s offering and is a feature that sets it apart from other CRM solutions. According to Statista, HubSpot holds the largest market share of marketing automation solution providers at 29.3%. Large, well-known companies like Coca-Cola, Twitter, and Disney use HubSpot to power their marketing efforts.

HubSpot Features

  • Marketing automation 
  • Email marketing 
  • Social media management 
  • Lead capture 
  • Landing pages 
  • Ad tracking and management 
  • Drag and drop page editing
  • Dynamic content 
  • Email templates 
  • Analytics and reporting 

HubSpot Pros

  • Built-in CRM 
  • Powerful marketing automation features 
  • Many features for customer engagement 
  • Wide range of integrations
  • Extensive analytics and reporting 

HubSpot Cons

  • It gets expensive, fast 
  • Complex interface 
  • Steeper learning curve vs HubSpot: Comparison Criteria and HubSpot are feature-rich solutions that make it easy to streamline workflows and engage with customers.

The two platforms differ in many aspects, most notably in their focus areas. As such, the features they offer reflect their different priorities.

It’s easy to categorize both platforms as CRM solutions because of the central role that customer data and engagement plays in their design. However, they have other project management, human resource management, and operations management offerings that make them more than just CRM solutions.

These solutions have different features, but there are some similarities between them. Understanding how these differences manifest in the features offered is crucial to understanding which platform is best for your business.  To help you better understand these differences, we’ve put together a comprehensive comparison of vs. HubSpot based on the following criteria: 

  • Ease of Use 
  • Pricing/Value for money
  • Features 
  • Customer Service 
  • Integrations
  • Automations vs HubSpot Compared

Below is how and HubSpot compare on the above criteria:

1. Ease of Use

Software usability is a critical factor to consider when choosing a business solution. If a platform is challenging to use, it will likely slow down workflows and decrease productivity. Choosing a solution that strikes the right balance between being easy to use and packed with features is essential. stands out as the easier of the two platforms to use. It has a clean, intuitive interface that is well-organized and easy to navigate. The platform features a design that makes it simple to create customized views of data and information. Users can drag and drop elements to create new workflows quickly. 

HubSpot’s interface is also easy to use, though it takes a bit more time to get used to than’s. HubSpot’s interface is more complex than’s, with more menu options and settings. Its extensive feature composition can be both a strength and a weakness, as it provides users with lots of options but can also make the platform feel overwhelming. 

Verdict: stands out as a more user-friendly solution.

2. Pricing/Value for Money

What you get for your money is important when choosing a business solution. Below is how and HubSpot compare when it comes to pricing and what you get for your money. Pricing has five pricing plans

  • Individual: $0 free forever 
  • Basic: $8/seat/month
  • Standard: $10/seat/month
  • Pro: $16/seat/month 
  • Enterprise: custom pricing (Contact sales) restricts the individual plan to two users. The succeeding plans, Basic, Standard, and Pro, come with more features alongside an increased user base. The Enterprise plan is custom priced and built for larger businesses with more extensive needs. 

It comes with a 14-day trial period that allows users to explore the features of the paid plans. Visit the pricing page for a detailed pricing breakdown.

HubSpot Pricing

HubSpot pricing depends on the product offering and plans offered. It offers free tools that allow users to get accustomed to the platform, such as its CRM, marketing, operations, sales, and service tools.

  • Marketing: The marketing plans start at $45/month for the starter plan, $800/month for the professional, and $3200/month for the enterprise plan. The started plan includes 1000 contacts and a $45/month charge applies for every 1000 additional contacts. The professional plan includes 2,000 contacts and charges $224.72/month for every additional 5,000 contacts. The enterprise plan features 10,000 contacts and charges $100/month for $10,000 more contacts.
  • Sales: The sales solution charges $45/month for the starter plan, $450/month for the professional plan, and $1,200/month for the enterprise plan. The starter plan includes two paid users and will charge $23 for every additional user, while the professional plan includes five paid users at $90 for every user. The enterprise plan includes ten users and charges $120 for every additional user.
  • Customer service: Customer service pricing starts at $45/month, features two users, and charges $23 for every additional user. The pro plan goes for $360/month, includes five users, and charges $72/month for every user. Its enterprise plan charges $1200/month for ten users, includes ten users, and charges an additional $120/month for each additional user.
  • CMS: CMS pricing starts at $23/month, the professional plan at $360/month, and the enterprise plan goes for $1200/month.

It’s also possible to bundle up the products offerings for a more customized package. Bundled pricing starts at $50 for the starter plan, $1,780 for the professional plan, and $5000 for the enterprise plan.

Users can, however, further customize the bundles for their unique needs, and pricing is provided on a case-by-case basis. Visit the HubSpot pricing page for more information.

Verdict: offers a more simplified pricing structure than HubSpot. It also has a free plan that allows users to explore its features before committing to a paid plan. However, HubSpot’s extensive plan has exciting features that offer a greater value for money.

3. Customer Service

Customer service is an important aspect of any business solution. users can access customer service through email and phone support. There’s also a contact form that users can fill out to request support. However, it lacks chat support.

Users on the enterprise plan also have access to a dedicated customer success manager responsible for ensuring that their needs are met. Video tutorials, a knowledge base, solutions, and a community forum are also available to help users troubleshoot issues. 

HubSpot offers support based on the customer’s product plan. Free plan users only have access to community support. Community, email, and chat support are available to the starter, professional, and enterprise users. Phone support is only available to professional and enterprise users.

Verdict: HubSpot has more comprehensive customer service support than 

4. Integrations

Integrations ensure that a business solution can work with other software solutions to streamline processes. comes with a host of integrations that allow users to connect with other software solutions they’re using. 

Users can integrate with other CRM tools, marketing platforms, Software development, and project management. Its open API allows users to create their integrations or use those created by others. By centralizing all business processes into one solution, makes it easy for users to connect with other software solutions they’re using.

As a leading CRM tool, HubSpot stands out regarding integrations. The HubSpot marketplace has hundreds of apps and integrations that users can choose from to connect with their HubSpot account. It categorizes these applications based on whether they are new, free, or paid. There are workflow integrations built by HubSpot and marketing campaign apps, among other categories.

The HubSpot CRM also has an open API that allows users to create custom integrations or use those created by others. HubSpot’s focus on integrations ensures that users can connect with other software solutions they’re using to streamline their processes.

Verdict: HubSpot features more integration capabilities and categorizes them in an easily accessible way. 

5. Automations

Triggers, actions, and conditions are the three components of automation. Automations allow users to automate repetitive tasks to save time. comes with a wide range of automation that users can create using its drag-and-drop interface. gives users the option to customize automation to their specific. It also allows for multi-step automation where a series of automation are triggered based on a set condition. Users can create supported columns in their boards, which you will use to trigger automation.

HubSpot also offers a wide range of automation that users can automate repetitive tasks. Users can set up automated workflows to send emails, add or remove contacts from a list, and more. Using HubSpot’s automation features allows users to save time and improve their productivity.

Verdict: offers more automation options and allows for more customization. 

6. Features and HubSpot come with a host of features that allow users to manage their business processes. The more the features, the more likely users will find a solution that meets their specific needs. When comparing the needs of a small business and an enterprise, it is important to consider the features offered by each tool. 

Remember that’s core offering is its project management capabilities. It comes with features such as Gantt charts, Kanban boards, time tracking, and more. These features make an ideal solution for managing projects of all sizes.

In addition to its CRM capabilities, HubSpot also offers a wide range of features for businesses of all sizes. These features include website design and creation, email marketing, SEO, social media management, and more. HubSpot’s feature set makes it an ideal solution for businesses that want to manage all their marketing needs in one place.

Verdict: HubSpot has an extensive feature set that caters to businesses of all sizes. UPDATE: makes it a tie now with it’s new CRM module. and HubSpot Alternatives

If you’re looking for an alternative to or HubSpot, below is a list of other tools you can consider. 

Hubspot Alternatives Compared Alternatives Compared

Who Uses

If you are curious who else uses as their Work OS, here’s some top companies using

  • Canva: Popular design tool. 
  • CocaCola: Need I say more?
  • Lionsgate: Film studio.
  • Zippo: Iconic lighter brand.
  • Nissan: Auto company.
  • Hulu: Entertainment streaming platform.
  • TodayTix: Large live event bookings company.
  • Citizens Bank: Large financial institution.
  • Seer Interactive: Large digital agency.


Question: What is Good For?

Answer: is an excellent Work Operating System with many features, integrations, and applications. It excels in the project management category characterized by a simple yet powerful interface, great usability, and many features. It also has a good CRM for sales teams and customer support.

Question: Why is HubSpot the best CRM?

Answer: HubSpot is the best CRM because it offers extensive features, a wide range of integrations, and great usability. It is also one of the most popular CRMs on the market, with a large user base. You can use HubSpot across your marketing channels to manage your sales and customer data.

Question: What is the Difference Between and HubSpot?

Answer: is a full-featured Work Operating System with a strong focus on project management. HubSpot is a CRM with many features for businesses of all sizes. excels in the project management category, while HubSpot offers a comprehensive set of marketing, sales, and customer relations features. vs Hubspot: Conclusion and HubSpot are both great tools for managing your business processes. Understanding how they differ is essential when deciding which tool to use. is user-friendly and has straightforward pricing plans.

HubSpot offers a greater value for your money, features comprehensive customer support, integrates with more tools, and has more features. From the above analysis, I recommend HubSpot as the better tool for managing your marketing processes.

Bottom Line Summary: If you are looking for a productivity Work OS and/or a dedicated Sales CRM at an affordable price, is the better solution for most businesses. Their new Sales CRM module tips the scales even further. That said, if you need a marketing hub with strong analytics (and have the budget), Hubspot is worth considering.

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