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Every business that is set up with the right marketing systems has the potential to succeed. Marketing automation, sales automation, and Customer Relationship Management take it to another level. It’s no secret that automated systems bring efficiency to your business.
They allow business owners and other stakeholders to focus on the more important aspects of the business. No need to craft individual emails or manually update posts on your social media. You are also able to analyze the behavior of your leads and customers through google analytics data.
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Hubspot is also popularly known for ‘Inbound Marketing’. With inbound marketing automation, instead of fighting for the attention of prospects in this noisy digital world, it focusses on creating helpful products and content to attract them. After that, through engaging content, continued value and solving client’s problems, prospects begin to see your business as an authority worth trusting.
The majority of marketers will admit that they have interacted with Hubspot on some level. Either through their popular Inbound Certification program, webinars or massive library. The resources that Hubspot provides are without a doubt high quality hence their popularity.
Hubspot provides a platform for you to achieve your business goals through automated marketing, sales and customer service. They support your business in attracting prospects, generating leads, lead nurturing, and turning them into loyal customers. Let’s get into the details of their offerings;
You want to grow your traffic, convert leads and achieve a massive ROI, right? Hubspot provides you with marketing software that helps you launch great marketing campaigns and gets people excited to know about your business and become customers (lead management).
This digital marketing software provides you with marketing tools to build and modify your website design. You are able to create relevant content strategies for your blog and social media. Your content gets in front of the right followers and influencers by publishing it at optimal times.
This tool helps you to launch an attractive and professional landing page (smart landing page builder) with a call-to-action that your leads cannot ignore. Running A/B tests for increased conversions is a walk in the park and you are able to personalize messages based on location, persona, and device. The best thing about this is that you don’t need a web developer or coding knowledge (you just need to be able to follow step-by-step instructions).
Other great features include social media monitoring, SEO for visibility in search engines, sales force integration, and tracking ads performance.
You can start small with free access to basic marketing tools if you’re a small business with a tight budget. If you’re ready to take your business to the next level, the Starter package costs $50 per month, Professional costs $800 per month and Enterprise costs $3200 per month (Professional and Enterprise are both billed annually).
Sales is usually a daunting but necessary task in any business. It takes up a huge chunk of time that would otherwise be spent on other important tasks. The Hubspot sales tool saves you time while you make money. Now, who wouldn’t want that?
This sales system automates communication with prospects and customers while maintaining a personal tone. A sequence of follow-up emails gets delivered at the right time and you also get notified when a prospect has opened them.
The system enhances the relationship and connection with your prospects through live chat with your salesperson. You can queue, log, record sales calls and close deals easily.
Other important features include; email templates and tracking your entire sales pipeline-you can track deals in progress, won and lost. Also, you get to know who performs best on your sales team and why.
The free and Starter version of this system is built for the individual salesperson. The premium versions, Professional and Enterprise worth $400 and $1200 per month respectively are suitable for sales and marketing teams of 5 users and above.
Customer service goes hand in hand with the success of your business. 60% of businesses prioritize customer service over other areas of their operations. Focusing on having happy customers will go a long way with maintaining your brand reputation, resolving complaints efficiently, generating a high conversion rate and maximizing customer retention.
With Hubspot CRM, you can understand your customers’ needs better, consistently exceed their expectations and turn them into promoters. You can easily manage customer conversations through a universal inbox that your whole team can access. You can log your customers’ issues in an organized manner to your team members.
The live chat feature enables real-time engagement with your customers. If you would like to know how your customer service efforts are impacting your customers, this system offers tracking tools. They provide you with data on customer feedback, response time and a lot more.
According to Hubspot, their CRM platform is absolutely free of charge. That’s right.
Hubspot not appealing to you? Doesn’t fit your business needs? That’s fine. We’ve got you covered with three awesome alternatives you can choose from today.
This CRM system provides you with a platform to create lasting customer relationships by tracking all your contacts data, purchases and engagement. You can easily find your customer information through an organized records store.
Importing, maintaining and updating your client’s data has never been easier. The platform also creates a detailed record of your past online interactions with clients to ensure a personal touch in your communication.
You can segment your contact list so that you send the right message to the right contacts. Send relevant messages tailored to particular groups of your audience based on demographics, behavior and other factors.
Ontraport’s automated marketing campaign ensures a hassle-free experience for your leads and clients through your funnel. You can attain maximum results and great customer relationships by creating targeted experiences for your audience based on their preferences or behavior.
This all-inclusive, dynamic and powerful platform is unique in a way that it can join your offline and online assets onto one campaign. You are able to fully take control of the customer relationship experience.
Ontraport offers a high-converting, efficient and organized platform to faciliate lead capture, convert them into customers and close more sales. One great feature is task automation, which keeps your team on track by reminding them to contact your leads. You can record all your leads’ information in the task automation platform so that communication with them has a personal touch.
You can nurture leads in your funnel with automated follow up by measuring engagement and thus identifying your ‘hot’ leads. Your sales team will receive a steady stream of these leads through automated lead generation
Ontraport uses their Round Robin feature to effectively and equally distribute leads to each member of your sales team. Their Weighted Random feature ensures that the most experienced members of your sales team receive the highest number of leads.
You have an opportunity to choose one of their four packages. The cheapest is ‘Basic’ at $79 per month while ‘Enterprise’ is priced the highest at $497 per month. Ontraport generously offers you a 90-day money-back guarantee. It’s basically risk free trial to sign up, so what are you waiting for?
Maintain a seamless sales process with ActiveCampaign’s sales automation CRM by focusing on the important tasks and selling more in less time.
You can easily manage your contacts and view engagement history from the records. That way, any team member can pick up where another left off and everyone is on the same page. Segmentation and lead scoring identifies which leads you need to follow up with.
ActiveCampaign’s Chrome extension allows you to manage your contacts directly from Outlook, Gmail or any other email provider. It also features endless zapier integration options for third-party pairing.
‘Deals CRM for iOS’ allows you to close deals from anywhere at any time with your mobile phone
Other features of this platform include integration with over 150 apps, some of which you probably already use including Facebook, Calendly and Zendesk. You are also able to track the performance of your sales and marketing teams and tell the probability of closing a deal.
Use email automation to set up a welcome series for your prospects, find your engaged contacts and integrate your favorite apps.
Automated workflows are easy to set up in a few minutes (easier learning curve) with a drag and drop builder. Segmentation ensures a better connection with your contacts by sending them what they want to see. The platform also maps out your entire marketing strategy so you can see it in a single view.
ActiveCampaign Marketing integrates with your favorite marketing e-commerce tools because you should have the freedom to use any tool you want for example Shopify and WordPress
ActiveCampaign is constantly upgrading and adding automation features to help you grow your business. Other features include free migration services to their platform, site tracking, goal tracking, advanced reporting, notification emails, lead scoring and split action.
With Infusionsoft’s CRM system, you can easily keep track of your clients’ information. The system is easily customizable, captures and stores leads with web forms, landing pages, mobile app or importing a list.
This platform helps you to easily segment your clients based on location and other factors and then send targeted messages to the right clients. Also, your client’s records are organized and easily accessible from one place. The contact records give you a clear picture of email results and sales opportunities.
The lead score system is available to show you who is interested in your products and who to follow up with. You can then nurture your leads to a sale through automated emails.
This automated marketing platform helps you communicate with your leads and clients more efficiently. It also presents you with a campaign builder where you can simply drag and drop sequences for your business processes.
Running an A/B test shows you which email performs best with your leads and clients. You are able to test up to five different emails and automatically send the best one.
Within a few clicks, you are able to create a highly converting landing page using built-in templates. Simply choose your preferred template, add your own images plus text and you’re good to go.
You want to free up time and serve your clients better? Infusionsoft makes it possible to scale your business by using an automated sales system. Following up with your leads is easy with an organized and customized appointments schedule.
Personalized emails are automatically sent to your leads as they progress through each stage of your funnel guiding them until they become clients.
The Infusionsoft by Keap App creates custom quotes that clients will easily accept with only one click. They can also make payments online. Your sales team will receive email notifications when the quotes are accepted or not.
This sales platform offers a streamlined process to closing a sale through automating reminders, creating reports, training team members, creating forecasts and eventually converting leads.
Infusionsoft connects with email, e-commerce and websites. You will save time because it automatically updates data fields when integrated. If your online store is on Shopify, Magento or WooCommerce, all you have to do is plug in Infusionsoft and let it do the work for you. Reconcile your business records automatically by integrating Xero or Quickbooks with no worry of double entries.
Infusionsoft connects with several other integrations.
Infusionsoft offers three packages. Basic, Plus, and Premium which cost $199, $299 and $399 respectively. Additionally, they offer a one-time coaching fee from $499. It’s up to you to choose which plan works best for your business.
Although this list is not complete, Infusionsoft, Ontraport and ActiveCampaign are the best Hubspot alternatives on the market to consider. Other marketing automation solution alternatives worth mentioning include Drip, AriticPinPoint and Kajabi. You now have all the information you need to make the right decision for your business. Over to you!
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I blog about the tools I use every day because everyone hates hype-mongers. Don't be a hype-monger. I build web assets every day and I know the struggle with choosing the right tools. From SEO to website creation, to sales funnels tools, I've used them all and now I'm here to tell you about them.