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SendGrid is a customer communication platform offering cloud-based transactional and marketing email services for businesses. Operating from Denver, Colorado, SendGrid offers various email delivery services including; sign-up confirmations, shipping notifications, email newsletters and friend requests.
Serving over 58,000 customers from different fields like transport (Uber), housing (Airbnb), and music (Spotify), SendGrid boasts of sending over 35 billion emails monthly. It’s safe to say; this is a cloud-based platform that eliminates email delivery hurdles.
The company allows its clients to track email unsubscribes, opens, spam and bounce reports. Push notification, voice and SMS services are offered through this platform although under a partnership with Twilio.
As huge as this cloud-based firm is, it has its fair share of ups and downs. The downside is the company’s link to Donglegate after Adria Richards was fired in 2013 in a controversial move. The firm was able to strategize and successfully list with the New York Stock Exchange in 2017.
It might not be the best platform for small and medium business due to its prominent business clients. Some find it more expensive and that it commits more to heavy brands.
Others may be looking for a cheaper and more customizable email delivery provider. If you don’t fall in the domain as mentioned above, fret not as we have lined up other SendGrid alternatives that are likely to offer similar or better services at a fairer price.
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Sendinblue is a more recent – but fast growing – email marketing suite, closely resembling SendGrid’s feature set.
The first thing to note is that Sendinblue is very much targeted at small (but growing) businesses, with the founder (Armand Thiberge) making a point to highlight Sendinblue’s SMB origins. This is a good way to describe Sendinblue. Whereas SendGrid has a large-enterprise corporate feel, Sendinblue has a more tailored approach, focused on building connections with customers.
In terms of functionality, Sendinblue breaks it down into 3 overall baskets:
Sendinblue also offers MANY different integrations, including WordPress Integration, Magento Integration, Shopify Integration, Stripe, PayPal, and even Mailchimp (even though they are somewhat competitive). You can see the full list of integrations here.
The BIG difference for me is that Sendinblue is much more user friendly and approachable than SendGrid. While large enterprises may like the bulk API sends, SendGrid is limited when it comes to visual sales automation and easy to use conversion tools.
In terms of pricing, Sendinblue is definitely more cost-effective than SendGrid (for most users). Of note, the Free version allows up to 300 sends per day (SendGrid allows only 100/day after the trial period). Sendinblue also SCALES better with the Premium Plan undercutting SendGrid by at least 10% for a similar number of email sends.
ActiveCampaign is ideal for users with reasonable to advanced internet marketing skills. It allows startups and SMEs to send targeted emails to specific subscribers as a means of improving their ROI and boosting their conversion rates.
With its advanced features, ActiveCampaign allows users to create advanced sales and marketing automation campaigns. Users create contact management platforms with ease and can use its clean UI to manage their leads.
Harvesting data from third-party applications via integrations is a seamless activity in this platform, a feature that gives it an edge over competitors like SendGrid.
ActiveCampaign makes it seem a walk in the park when it comes to split testing emails; it offers 5 A/B testing abilities simultaneously. The extra feedback loops can help level UP your email marketing game. This is a service that SendGrid and other providers seem not too keen to provide.
For bloggers and content creators with targeted content, ActiveCampaign is an ideal email service provider. One feature users treasure this platform for is its ability to resend unopened emails within a stipulated time frame (increasing overall open rates).
ActiveCampaign also has some of the BEST email deliverability rates in the industry, at over 95%!
Other nice perks are advanced API integration with all sorts of 3rd party tools and software.
Should the subscriber fail to read the email, this feature unsubscribes them from the mailing list after the allocated time lapses. The only upsetting thing is the platform’s somewhat pricey plans. BUT, you can get started with a Free Trial here to try it out.
Additional in depth reviews and comparisons:
This is one of the most commonly used email marketing platforms worldwide. AWeber is the perfect platform for startups and SMEs. Although it’s more advanced than SendGrid, it offers almost similar features and services. The only difference is that AWeber has a smooth and cleaner UX/UI.
The differences start revealing themselves when users discover that AWeber has mobile features that are more in-depth than most of its competitors.
With the access to over 700 HTML email templates for users without the time to find a coder or customization, AWeber has put itself a notch higher than SendGrid.
The Atom mobile form capture feature allows users to swiftly and efficiently collect emails at the point of sale. Checking out and tracking multiple reports while on the go is made more comfortable and efficient by the Stats mobile app.
This platform is popular due to its thoroughness when it comes to segmenting and customer targeting. These two features allow users to bypass the slightly high $19/mo charge for up to 500 contacts.
Unfortunately, most complaints are centered on the platform’s tedious process of uploading customer data.
Startups and SMEs looking to scale up in the future are better suited to sign up for GetResponse. It provides comprehensive email marketing solutions for users across the board. GetResponse has plenty of features allowing it to provide almost every email marketing task on its platform.
It’s built as a result-oriented secure platform that makes it stress-free to upgrade from SendGrid when your business gets more subscribers. It is perfect for rolling out more engaging campaigns.
GetResponse is an affordable platform with plans starting from $10/mo, offering services that are more advanced than pro plans of its competitors. Its landing page creating tool is one of its best features, according to subscribers.
Users customize it to target different customer segments all at once. Segments carry different messages which appeal to targeted customers once they arrive at the landing page. This feature that makes it ideal for increasing conversions, targeting thru analytics and boosting sales.
Although it comes with bountiful features and ease of navigation, users have more than once complained that it’s a hassle to transfer data from other email marketing services into GetResponse.
For firms targeting international business, MailerLite has one more added advantage over MailChimp. The interface is available in 10 languages, and their support services are offered in more than seven languages.
Businesses have vast arrays of choices for email, form and newsletter options. Many subscribers love their fast and simplified editor which is a bargain if you are signed-up to their Free Forever plan.
For startups with less than 1000 subscribers, MailerLite free tier plan is a huge hit thanks to their marketing automation. Moreover, new and advanced users find it an easy to navigate the platform as it is customizable to their needs and wants.
Users on a shoestring budget will be happy with the pro features in the 1000 and below subs plan. What’s more; it offers free landing page editor that entirely boosts conversion rates, leading to increased sales for transactional marketers! Paid plans are not only cheaper and flexible than those of SendGrid; they are also perfect for startups and SMEs.
The only upper hand SendGrid has over this service provider is their more advanced tracking and reporting tool.
Unlike MailChimp, the most significant selling point for SendPulse its integrated messaging platform system, ideal for a wide array for transactional messages. It is custom fit with AI, turning service agents superhuman.
AI personalization and integration makes it a breeze for SendPulse users to communicate through SMS, Email, SMTP service (and SMTP server, SMTP relay), web push and other services across devices. A better alternative to SendGrid, SendPulse clients get 50-100% click-through rates, conversion, page views and time on site thanks to its Artificial Intelligence integration with the mail server.
Its push notifications are not only free to use, but also provides excellent service overall. It serves over 200 countries, which is terrific for marketers targeting international business. It provides optimum privacy with dedicated IP options available, and support is always available 24/7 on call, email and live chat.
Users of this service get push notification services for free (free plan), regardless of what plan you sign up for with email (or if you even sign up at all for email). It’s a better alternative for startups and medium-sized businesses targeting other international business.
This is one of the best email marketing service platform. It has great array of features loved by users worldwide.
It’s designed to help roll out email marketing campaigns of all sizes. Startups to mid-sized businesses find it easier to use than SendGrid, thanks to its quicker contact import. It doesn’t prompt users to opt-in again when you import them from another service.
The drag and drop Campaign Monitor email builder makes creating professional emails such a breeze. Campaign Monitor sales pointers are the professional, customizable and friendly email templates. These come with a vast range of options.
Moreover, it integrates seamlessly with e-commerce businesses apps such as Shopify, Salesforce, and Magento. Campaign Monitor works marvelously with several CRM and helpdesk platforms. It blends perfectly with several social apps.
However, this platform is ideal for smaller and one-off campaigns. It’s excellent for segmentation, analytical and targeting functions. Campaign Monitor user interface makes it possible for its clients access actionable real-time insights that inform their next email marketing steps.
Just like its competitors, Campaign Monitor isn’t scalable for large businesses, and the pricing is a tad bit higher!
Additional in depth content:
MailChimp is a better alternative for Startups compared to Sender with the lowest package starting at $10/mo for 500 subscribers. It’s a good option for startups wanting to send emails, collect statistics and improve their performance. It also has a free option for those who want to test the waters.
It allows lower package subscribers access to premium templates, real-time analytics, numerous marketing tools and comparative reports at no additional costs.
Although to some it might seem to have confusing pricing plans, MailChimp is a secure platform to use. It’s the go-to email services provider for many editors thanks to excellent starter marketing tools options.
Unlike its competitors, both SendGrid and Sender.net, MailChimp doesn’t have any message caps on its paid plans. Additional features including pay-as-you-go customers alerts, chat support for paid customers and Inbox Preview put it a notch higher than Sender.
Interested in digging in further to Mailchimp account comparisons? Here are some additional reviews and comparisons:
Campayn users love it due to its create, share, track marketing and newsletter email features. Like a few of the service providers here, it also offers a Free for Life plan that gives users ability to send over 20k emails to over 2000 subscribers monthly. This gives it more credit than SendGrid.
It, however, compares in service delivery (and service deliverability) to other platforms like AWeber due to its similar features such as segmenting and contract level reporting. The only difference is that Campayn has an ROI tracking feature.
For the not so tech-savvy individuals, Campayn has numerous sign-up form options, full-screen form templates that are customizable, and responsive emails that look beautiful across all devices.
Campayn has numerous marketing tools that are easy to manage, customize and generate reports allowing users to track their customer response.
The drag and drop feature is loved by a majority of its users. A feature new subscribers appreciate is Campayn platform’s ability to create campaigns that are appealing and eye-catching.
The only downer for Campayn is the occasional customer support issue.
Sender is off the bat a simple tool for creating the perfect sales and marketing emails. It’s an ideal platform for any startup. It comes equipped with tools such as drag and drop email editor, great for coming up with creative, stylish emails within moments.
With a ton of supplies and not mandating users to be HTML specialists, this platform offers users a wide range of pre-built email and newsletter templates. For any beginner, using this platform is a walk in the park. With customizable templates, you can easily modify and tailor each model to your needs.
If you have an individual template, you can upload it and create emails/newsletters to your liking. It makes it easy for startups with no coding expertise, as opposed to SendGrid which works best with IT integrated people. Some of the features that stand out here include:
It’s pricing starts at $10/mo for up to 5,000 subscribers who can send up to 60,000 emails per account. We still find this a bit wanting. As much as it’s a more accessible platform for beginners, it faces fierce competition from other SendGrid competitors. Good thing is it has a “free forever” option that you can always try out if you’re not sure.
Klaviyo is one of the best email marketing services for e-commerce marketers with numerous products. Its features have been created to make it attract e-commerce marketers.
Like its competitor Campaign Monitor, Klaviyo integrates seamlessly with CV3, BigCommerce, Spree Commerce and Shopify. Marketers using this interface efficiently import data from their e-commerce stores, helpdesk platforms, and POS systems.
Klaviyo is integrated with a segmentation tool feature that targets prospects, nurtures them and navigates them to the buying page. The easy to customize email templates are loaded with features including shopping cart abandonment, remarketing and win-back emails.
Users on the Klaviyo platform utilize the marketing, sales tracking and reporting tool to help them make better decisions, keep their campaigns organized and for easy navigation.
Unlike SendGrid and the other email delivery service providers, Klaviyo’s pricing plans have unlimited emails, users, and marketing automation on its three initial pricing plans. However, additional features fetch a premium amount.
Bottom Line: Klaviyo is one of our top recommended email marketing systems for Shopify.
The above ten better SendGrid alternatives are diverse and perfect for startups and SMEs. Their uniqueness makes them easier for users to choose platforms that meet their marketing and delivery requirements.
The closest in terms of suite functionality to SendGrid is definitely Sendinblue, no question.
Some email marketing software platforms stand out more. ActiveCampaign is treasured for its clean UI which is a secure platform to create and nurture leads. Others like Klaviyo have advanced features targeting expert e-commerce users.
Final Note: IF you are considering closing your SendGrid account and looking for an alternative platform, these are ALL good options.
Which to Choose? If I personally HAD to pick just one, I would go with Sendinblue here if none of the others represented a clear choice.
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