Hubspot vs Pipedrive [June 2019]: Best CRM to Track your Sales Process

By Ewen Finser | CRM

HUBSPOT VS PIPEDRIVE_ BEST CRM TO TRACK YOUR SALES PROCESS

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If you’re here, then you definitely realize how challenging the process of managing leads can be. The journey from a mere prospect to a successfully converted customer is anything but easy. That’s why only the toughest get to keep their sales jobs for the long haul.

But then again, some would argue that CRM tools are now increasingly giving even the faint-hearted sales reps and agents a chance. That they consequently have the will to fight on, especially owing to the higher conversion rates they are now generating.

Well, I don’t know what you feel about that. But, what I’m certain about is this- 91% of businesses operating with at least 10 employees are now leveraging CRM.

However, and rather interestingly, most of them are not doing it right. Only 45% of the companies, for instance, are capitalizing on their CRMs to save lead and customer information. And ultimately, less than 40% of them have managed an adoption rate of over 90%.

So what’s the problem?

Apparently, there are many. But, in a nutshell, we could blame it all on the difficulties that come with complex CRM systems.

Thankfully, we now have simple tools like Hubspot and Pipedrive. Word on the street is, they are both decent applications with reasonably powerful CRM functionalities.

Fair enough. However, we can only use one at a time. And I bet you’d only be interested in the best.

So, let’s put this to bed once and for all. Which is better- Hubspot, or Pipedrive?

Pipedrive vs Hubspot Overview

Hubspot

The tale begins in 2004 when the founders Brian Halligan and Dharmesh Shah schooled in MIT’s graduate school. At that time, Brian was busy assisting well-funded startups with their marketing systems. And yes, he was running the same old strategies of cold calls, email blasts, and direct mail.

Sounds like one heck of a marketing framework. But, unfortunately, the results were not that promising. And the team started noticing a strange and rather discouraging trend. That customers were increasingly getting tired of the boring intrusive methods.

In the meantime, something odd had been developing from a seemingly small blog. While the startups were having a hard time with everything, Dharmesh’s blog, on the other hand, was having a ball. It didn’t have a marketing budget, but it managed to outshine heavy-budget businesses in attracting traffic.

Ultimately, after a holistic analysis of both situations, they discovered the secret. That individuals simply hate invasive marketing tactics. Instead, they’d prefer being helped through the entire funnel.

And so Hubspot was born, with the principal intention of making the marketing and sales structures friendlier, with sales force automation. Since then, the solution has grown to become one of the most notable players in the industry, with four essential applications- Sales Hub, Marketing Hub, Service Hub, and Hubspot CRM.

Service Hub, for starters, is built to optimize customer service by enhancing connections, surpassing expectations, and subsequently capitalizing on customers as your company’s promoters.

Sales Hub, on the other hand, is the part of the suite that’s developed for automating tasks and generating valuable information about prospects, in a bid to sell much faster.

Closely related to that is the Marketing Hub, which is developed for boosting traffic and conversions, plus holistic management of inbound marketing campaigns.

The one thing that Hubspot is most renowned for, however, is the free Hubspot CRM app. As a matter of fact, it’s currently ranked at position 27 with a market share of 0.32%.

Hubspot CRM

Today, Hubspot CRM platform is recognized as a simple platform built to eliminate the complexities that come with the bulk of other software in the same space. It grants marketing and sales teams the basic functionalities for managing their entire customer relationship workflow.

Hubspot CRM

So far, many professionals have praised Hubspot for its systematic approach to the whole CRM thing. They’ve been using it to not only build company and contact profiles, but also streamline the consequent correspondence.

Apart from that, it provides a resourceful dashboard for tracking all undertakings, plus a system for controlling agent performance, assigning deals, and boosting overall inbound sales.

One of Hubspot CRM’s main strengths is its dynamic integration ecosystem. Only a handful of other free CRM applications are capable of matching the level of integration you get here.

Pipedrive

Pipedrive came into the scene in 2010, when the prominence of CRM tools had been growing quite exceedingly. According to the founders of Pipedrive, however, all was not well. Apparently, most of the solutions in the market had been structured to serve top company executives while disregarding the needs of actual agents dealing with customers.

And so they hooked up with developers to come up with a CRM system that could do the opposite- by prioritizing on the needs at the foundation level. Therefore, it might not be a suite like Hubspot, but it’s certainly is one heck of an outstanding CRM software- especially going by its current market ranking of position 10 with a share of 2.04%.

pipedrive technology stats

Basically, Pipedrive is set up to provide you with tools for building and organizing sales leads, tracking the subsequent processes, plus following up on the most critical deals.

pipedrive homepage

The secret behind its popularity is pretty straightforward. Pipedrive’s approach essentially seeks to improve the management of the sales pipeline in a friendly but coordinated manner.

And how does it achieve that?

Well, for starters, Pipedrive comes with a set of intuitive functionalities that are capable of not only identifying the most promising lead generation and deals but also developing effective follow-up approaches.

All things considered, one of the best features in this solution is its fully-customizable ecosystem. Users can adjust their dynamic workflows to align them with their company’s processes and objectives. It also offers an open API configuration to facilitate smooth integrations with a wide range of complementary third-party applications.

Verdict

On one hand, we have ourselves a suite of applications while on the other, you get a single system. Hubspot extensively powers sales and marketing processes through four software- Sales Hub, Service Hub, Marketing Hub, and Hubspot CRM. The latter, however, is the direct competitor of Pipedrive since both are CRM apps.

Now when it comes to these two alone, it’s fairly obvious that they are targeting the same market demographic. Both Pipedrive and Hubspot CRM come with a range of simple tools for organizing and managing prospects, tracking the consequent sales processes and corresponding agents, plus streamlining workflows.

So, to determine the superior tool, we’ve got to go beyond this level and dive deep into the most crucial features….

CRM Platform Features

User Interface

Hubspot

Admittedly, sales funnels are extensively dynamic with multiple components and variables. Therefore, to manage them effectively, you need an organized CRM system that connects and displays everything accordingly.

Well, Hubspot CRM is admirably great at that. Right off the bat, you can see a well-structured interface design with all the critical elements arranged systematically.

From the dashboard, for instance, you can easily filter all the deals you’ve closed or lost, plus any corresponding contracts you’ve dispatched. As a matter of fact, you can even sort the deals by their owners, amount, names, and the customer funnel stage.

Speaking of customers, digging for their information is not that complicated on Hubspot. You can handle this from the dashboard as soon as you log in, by taking advantage of the numerous system filters.

Another element that you’ll be able to view on the dashboard is your salespeople. Before you even advance to other system functions, you can play around with the controls to find out how they are all progressing, plus, of course, the most outstanding performers.

Pipedrive

Pipedrive doesn’t leave anything to chance when it comes to user-friendliness. As we’ve established from its history, the founders were aiming for an overly simplistic tool. And that’s verifiable as soon as you land on its dashboard.

The user interface here is refreshingly simple with a minimalist outlook. The overall layout is clean and organized in a way that grants you quick access to pretty much all the fundamental aspects of the sales pipeline.

In fact, Pipedrive welcomes you into its system with a typical sales pipeline structure. Well, you can go ahead and jump right into it by entering your sales deals plus ideas. But, if the default pipeline turns out not to be a right fit for your business framework, Pipedrive allows you to freely tweak its parameters.

pipedrive dashboard

Now, when you start using the pipeline, you’ll notice a rather interesting icon placed alongside each deal. It’s intended to make it easy to assess the state of the deal from a quick glance. The icon alone lets you know if the deal has any pending activities, if the corresponding activities are on schedule, or if you might have to follow up on them.

Verdict

Hubspot and Pipedrive are evidently designed to offer all-around simplicity. Their user interfaces are well-organized with clean layouts to make it easy to navigate around the system. Chances are, you won’t have a problem learning the ropes on either of the two

One particularly interesting thing here is the visual layout of deals on the dashboard. That alone provides an intuitive view of the sales pipeline, which helps you to track and control everything from the moment to access your account.

In a nutshell, they both tie in user friendliness and overall interface design.

Pipeline Management

Hubspot

I don’t know about you, but I consider pipeline management to be the single most important CRM function. So, I was pleased to see that Hubspot has especially prioritized on this by starting you off as soon as you hit the dashboard.

Hubspot Deals view

The goal here is to help you secure all the sales deals you’re working on as fast as possible. So, Hubspot allows you to quickly set up a visual layout of your deals with one click, then proceed to allocate tasks accordingly, and subsequently follow up on the progress right from the dashboard.

But hang on a minute. What are deals in pipeline management?

Well, a deal is exactly what you think it might be. Quite simply, it’s a pipeline management object that represents a conversion opportunity. And it comes with all the crucial information fields- deal stage, size, related companies and contracts, etc.

Fortunately, you don’t have to stick to the default pipeline structure. You can customize the whole thing from the bottom-up to suit your specific sales processes plus preferences.

And you know what? You don’t need any technical expertise to do that. Adding, deleting and editing deals is as simple as learning the alphabet. You can even introduce your own unique information fields into the deals to detail them exhaustively.

Hubspot Create a deal

When you need to transfer the deals from one stage to another, just click and drag them across the display. Otherwise, allocating tasks to your sales agents is also another way of pushing the deals forward.

Now, I know what you’re thinking at this point. What options are available if you happen to run a large organization that usually handles numerous deals concurrently?

Ok, admittedly, re-entering information into each field in such a situation sounds like a tedious job. So, to save you from all the stress that comes with a manual process, Hubspot takes care of business when you introduce new deals from a company or contact record. It systematically populates the corresponding fields with relevant details.

Consequently, you’ll be able to spend your time following up on the most promising conversions, plus managing the entire sales workflow.

And what parameters does Hubspot offer for that?

One thing I can tell you for sure is that Hubspot CRM is not letting lazy workers off easy. Sales agents who sleep on their jobs should be particularly wary of this app because you can access both team and individual performance reports on the pipeline.

But that’s not all. You can also track monthly progress for the principal sales activities, various sales quotas, plus general health and value of your pipeline.

That alone helps you discover any inconsistencies and delays as soon as they develop. Subsequently, therefore, you’ll be able to coordinate your team and get them to focus on the right tasks and deals.

Pipedrive

Although there are some noticeable variances, Pipedrive’s pipeline management is not that different compared to Hubspot’s.

The most obvious element, overall, is the shared layout methodology. It turns out that Pipedrive’s main window is also centered on the pipeline management functions, with an organized visual structure for coordinating pretty much everything. It’s built in a way that facilitates complete visibility and tracking of all the intricate sales processes.

pipedrive add deal

Apart from uninterrupted visibility, one thing you’ll love about Pipedrive, of course, is the intuitive approach to the whole pipeline. You can seamlessly add new activities, contacts or deals as they develop.

And to make it easy for everyone to comprehend stuff, the deals are arranged by their sales stages. Your team members can take advantage of this by managing their resources based on the placement of each deal.

And if you’re curious about the team size that the pipeline can accommodate, here’s the thing- there’s no limit at all. Pipedrive has set it up in such a way that you can customize the whole framework based on your company’s sales processes.

Apart from introducing an infinite number of sales agents, you can extensively adjust the activities and sales stages. It’s also possible to rename them suitably and even control the features you’d like to apply to each component.

pipedrive pipelines

As the corresponding activities proceed, Pipedrive helps you keep tabs on the pipeline through a statistics tool. It provides all the critical metrics you need to analyze the overall progress of the sales processes. And in case you’d like to go deeper than that, the system offers a powerful filtering tool for scanning the results.

Verdict

Regardless of how you look at it, the fact is- Hubspot and Pipedrive offer identical pipeline management features. Firstly, they have the pipeline as the primary view on their dashboards. Then secondly, their pipelines come with an intuitive interface that displays all the elements visually.

Other than that, they are both extensively customizable. You can freely add and edit the deals, activities, team members, stages, plus much more. And finally, you’ll be able to track the progress of everything in numbers, thanks to Hubspot’s and Pipedrive’s analytical capabilities.

All things considered, therefore, let’s call it a tie.

Email Integration

Hubspot

To help you connect with prospects, leads, and customers, Hubspot embeds holistically with email applications like Office 365, Outlook, G Suite, and, of course, Gmail.

That alone avails a wide range of email templates, which have been developed for each stage of prospecting or marketing. The library here is pretty extensive. But, you can also come up with your own specialized templates if you like.

Hubspot email

The whole point of using email templates is saving yourself the trouble of recreating repetitive emails. So, Hubspot ensures you can always conveniently access any of your templates from your inbox.

And if you’re not sure about what to proceed with, here’s a real pointer- simply take advantage of Hubspot’s real-time data analytics to choose the best performing templates. You can tell how your customers have been responding by glancing at the corresponding email open rates, plus metrics about attachments, links, and buttons they click on.

In case the numbers are good, you can share the most effective templates with your sales agents. Hubspot will then grant them access through their individual inboxes to make it easy for everyone to optimize their emails accordingly.

Well, speaking of optimization, it’s always a good idea to deliver the emails at the right time. After confirming the best possible times from the metrics, you can capitalize on Hubspot’s email scheduling to schedule numerous communications through your Gmail.

On the mail compose window, just go to the schedule icon and select an ideal time. You can proceed with any of the preselected times or define a different one.

The scheduled messages will then be held in your draft folder as they await dispatch. This allows you to edit the content in the meantime or cancel the emails altogether.

If you decide to proceed, you can bet Hubspot doesn’t stop there. It goes ahead to track the emails after they’ve been sent, then subsequently notifies you as soon as a delivered message is opened or acted upon.

Hubspot email tracking

Well, you might choose to ignore the resultant desktop notification. But, if you want to close the deal quickly, you should consider hitting the prospect with a well-personalized follow-up mail. This is Hubspot’s way of helping you focus on warm leads, instead of wasting additional resources on the cold ones.

Pipedrive

Pipedrive is also quite handy with emails.

Before you even get started, it grants you access to a range of decent pre-prepared templates. You should be able to find good ones here. But in case you don’t, the system allows you to build your own custom ones. Either way, you’ll find the procedure easy and straightforward.

Integrating Pipedrive with various third-party email services is also not complicated. And that basically makes it possible to run your entire email campaign without necessarily leaving Pipedrive.

Now, from the consequent sales inbox, you’ll notice multiple premium functions for enhancing the whole communication process. In short, you’ll be able to send mails straight to your leads and customers, sync everything with your email account, schedule activities, link contacts to deals, customize your email signature and templates, plus coordinate the final message tracking.

Well, the tracking function is developed to keep tabs on pretty much any action taken on the emails you send. Apart from receiving notifications immediately, the emails are opened, you get to know in real time when receivers click on stuff or download attachments.

You can choose to respond the instant you get a notification. Or alternatively, schedule the response to be delivered at a later time.

pipedrive schedule emails

And while you’re at it, you might consider linking the contacts with various deals based on their reactions. But in case you’re unavailable, your team members can follow up on your behalf since the emails are shared to everyone by default.

But, don’t get me wrong. That’s not a permanent setting. You can switch to a private mode to block off your team members. Either way, you’ll still have full control over everything. It turns out administrators can monitor all the critical parameters- including messages linked to each deal and contact.

Another great feature you’ll find on Pipedrive is Smart Email BCC. This is particularly ideal for users whose sales processes have not been fully integrated with their emails. If they happen to come across an interesting email in any mailbox, they can add it to Pipedrive by simply forwarding BCC to theirname@pipedrivemail.com

Verdict

Both Hubspot and Pipedrive can be fully integrated with all the major email providers to run automated campaigns. And when it comes to that, we find that both solutions offer decent predesigned email templates, which you can also supplement with your own customized templates.

Additionally, they both provide email scheduling and email sharing across team members. The most notable feature, however, is their real-time email tracking. Hubspot and Pipedrive have been set up to monitor delivered emails and, consequently, notify you immediately they are acted upon.

Although there are minor differences between the two, let’s be honest and admit that Hubspot and Pipedrive offer similar emailing features. And that, of course, means this feature contest end in a tie.

Overall Features

Hubspot

  • Templates, Tracking, And Scheduling
  • CRM Details
  • Sidekick Integration
  • Email Connections
  • Website Visitors
  • Company Database
  • Social Media
  • Email Tracking
  • Enrichment
  • Website Integration
  • Phone Integration
  • Email Integration
  • Roles and Organizational Hierarchy
  • Sales Reporting
  • Drag And Drop Communicator
  • Hubspot Marketing Synchronization
  • Deal And Task Board
  • Email Scheduling
  • Customized Views

Pipedrive

  • Simple Data Import & Export
  • Multi-Language And Multi-Currency
  • Powerful API
  • Google Maps Integration
  • Email Tracking
  • Google Apps Integration
  • Sales Reporting
  • Timeline View
  • Roles and Organizational Hierarchy
  • Full Customization
  • Mobile Apps
  • Contact History
  • Goal Setting & Reporting
  • Email Integration
  • Email Scheduling

Pricing

Hubspot CRM

Permanently Free With Unlimited Users

  • Prospects
  • Standard marketing, sales, and customer service reports on 1 dashboard
  • Ticketing
  • Tasks
  • Deals
  • Maximum of 1 personal meetings link, with additional limitations
  • Up to 15 minutes of calling per user per month
  • Conversational bots for ticket creation and lead management and qualification
  • Meeting booking bots without custom branching logic
  • Live chat
  • Team email
  • Conversations inbox for 1 inbox
  • Up to 5 email templates per account
  • Email tracking notifications for a stream of up to 200 recent opens
  • Email scheduling
  • Up to 5 canned snippets per account
  • Facebook & Instagram lead ads for $1K spend limit per 30 days, without audience syncing
  • Contact activity for the first 7 days of website activity after new contact is introduced
  • Pop-up forms
  • External form tracking
  • Native forms
  • Up to 5 documents per account
  • Gmail and Outlook integration
  • Company records
  • Contact and company insights
  • Contact management

free hubspot crm

Pipedrive

Silver$15 per user per month, billed monthly. Or alternatively, $12.50 per user per month, billed annually

  • Chat & email customer support
  • Customizable dashboard
  • Smart email BCC
  • Admin and regular user permission sets
  • Personal goals and company goals
  • Calendar view

Gold$29 per user per month, billed monthly. Or alternatively, $24.20 per user per month, billed annually

  • Chat & email customer support
  • Important fields
  • Products catalog
  • Scheduler
  • Smart contact data
  • Workflow marketing automation
  • Sales inbox with; Two-way email sync, Email tracking for opens and clicks, Email templates
  • Customizable dashboard
  • Smart email BCC
  • Admin, custom and regular user permission sets
  • Personal goals and company goals
  • Calendar view

Platinum$59 per user per month, billed monthly. Or alternatively, $49.17 per user per month, billed annually

  • Chat & email customer support
  • SAML SSO (Single Sign-On)
  • Revenue forecast reports
  • Teams
  • Important fields
  • Products catalog
  • Scheduler
  • Smart contact data
  • Workflow automation
  • Sales inbox with; Two-way email sync, Email tracking for opens and clicks, Email templates
  • Multiple dashboards
  • Smart email BCC
  • Admin, custom, unlimited custom, and regular user permission sets
  • Custom visibility settings.
  • Personal goals, team goals, and company goals
  • Calendar view

pipedrive pricingSummary: Pipedrive or Hubspot?

Overview
  • Hubspot offers four essential apps- Sales Hub, Marketing Hub, Service Hub, and Hubspot CRM

  • Hubspot CRM facilitates organization, tracking, and building of customer relationships.

  • Pipedrive enhances customer relationship and sales management through its sales forecasting, sales reporting, activities tracking, email integration, plus pipeline management functionalities.

User Interface
  • The interfaces on Hubspot and Pipedrive have been developed to be intuitive and user-friendly

  • Their systems are well-structured with uncluttered layouts to simplify the navigation process.

  • The deals on both Hubspot and Pipedrive are laid out visually on the dashboard. This provides extensive visibility into the sales processes.

  • Since they are both refreshingly simple, there’s no clear winner in this category.

Pipeline Management
  • Pipedrive and Hubspot come with similar pipeline management functionalities.

  • Their dashboards’ central display is the sales pipeline.

  • Their pipelines have been set up with visual layouts of all the components.

  • Pipelines on both Pipedrive and Hubspot are dynamically adjustable. You can easily add and edit deals, activities, team members, stages, etc.

  • The pipelines are linked to various sales performance metrics.

  • The two tie in pipeline management.

Email Integration
  • Pipedrive and Hubspot can be comprehensively embedded with all the dominant email services.

  • Both applications provide multiple inbuilt email templates. You can alternatively build your own personalized templates.

  • Both Pipedrive and Hubspot support email sharing, email scheduling and email tracking.

  • It’s a tie when it comes to email integration.

Bottom Line: SO here’s my ultimate take…

Now that we’ve covered pretty much all the critical elements, which of these CRM tools would you vote for, and why?

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About the Author

I blog about the tools I use every day because everyone hates hype-mongers. Don't be a hype-monger. I build web assets every day and I know the struggle with choosing the right tools. From SEO to website creation, to sales funnels tools, I've used them all and now I'm here to tell you about them.

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