americommerce vs shopify

Americommerce vs Shopify: Which Is The Better Platform?

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By Rosie Greaves

Last Updated on September 30, 2022 by Ewen Finser

Deciding on the right eCommerce solution for your business is a difficult decision. It doesn’t matter whether you’re starting or have grown to a point where your existing platform no longer supports your needs. In either case, the sheer choice is overwhelming. That’s why we’re comparing two such platforms today. Hopefully, by the end of this review, we’ll have helped you come a little closer to your decision. Here, we’re zoning-in on AmeriCommerce vs Shopify.

Both have been around since the early 2000s and offer comprehensive and robust platforms and tons of third-party integrations for beginners or larger-scale enterprises alike.

There’s lots to cover, so grab a cup of coffee, and let’s hop straight to it!

AmeriCommerce vs Shopify- Their Key Similarities and Differences:

Curious how AmeriCommerce vs Shopify compare at a glance? Here’s a quick rundown of their most significant similarities and differences:

AmeriCommerce vs Shopify- The Differences

  • Shopify offers 24/7 support, whereas AmeriCommerce doesn’t
  • Shopify is a turn-key platform that lets you set up the front-end of your store and sell your products. Whereas, AmeriCommerce offers headless commerce, which means you can embed its functionality on other platforms, including personal sites and blogs.
  • Shopify is well-suited to solopreneurs, whereas AmeriCommerce is also a popular tool for developers that provide custom eCommerce solutions to their clients.
  • Overall, AmeriCommerce is more expensive than Shopify
  • Shopify has a much wider selection of integrations than AmeriCommerce
  • Unlike Shopify, AmeriCommerce doesn’t feature-cap customers based on pricing plans. You have access to all features from the start. However, it imposes limits on your storage and how many products you can sell, which isn’t something Shopify does. 

AmeriCommerce vs Shopify – The Similarities

  • Both AmeriCommerce and Shopify offer omnichannel solutions so you can sell across online marketplaces, social media, etc.
  • Many of their core features overlap. For example, both enable you to sell online, offer a decent choice of payment options, shipping and fulfillment settings, etc.
  • They both offer their own payment providers (Shopify Payments for Shopify and payments by for AmeriCommercw), and they’re favored in their respective pricing plans.

What’s AmeriCommerce?

Americommerce vs Shopify

Founded in 2005, AmeriCommerce was bought by Capital One under the name Spark Pay in 2014. It then became its own business again as a privately owned Texas-based company just three years later. Fast forward to today, and 5,000+ businesses currently use it.

Its origins lie in the web development world, founded by three eCommerce developers: Ed Sturrock, Charlie Cooper, and Stefan Barlow. AmeriCommerce pitches itself as an eCommerce solution offering powerful features, including marketing, inventory management, shipping and fulfillment, loyalty program tools, and more. 

It’s a cloud-based software, meaning that with a WiFi connection and a web browser, you can manage your entire eCommerce store from one centralized dashboard. Irrespective of whether you’re a startup or a larger enterprise, there are AmeriCommerce solutions to suit each business level. In addition, you can try it for free with no credit card required.

What’s Shopify?

What's Shopify?

Shopify prides itself on equipping sellers with the ability to sell to anyone anywhere, including in-person with its POS solution. 

You can try it for free for 14 days before committing, and, like AmeriCommerce, it’s feature-rich. There are tons of features on offer that make life easier for online sellers, including marketing, shipping, payments, and order management tools – to name a few!  

Founded by Tobi Lutke in 2006, Shopify is now a household name amidst the eCommerce community. Given that over 1.7 million businesses trust it across 175 countries, it’s definitely one of the more prominent players in this arena. 

AmeriCommerce and Shopify’s Pros and Cons

Before we dive in at the deep end, first, let’s check out each of the platform’s pros and cons so that you have an at-a-glance guide you can refer back to:

AmeriCommerce’s Pros

  • AmeriCommerce’s themes are free and up to date
  • There are specialized features available for B2B and wholesale sellers
  • You can offer your customers reward points and reward tiers
  • It’s well-reviewed by businesses that use it
  • There aren’t any transaction fees  
  • There are 40+ third-party payment partner integrations to choose from
  • It’s a multi-vendor marketplace, meaning you can create an online marketplace where multiple businesses can sell via your site.  
  • You can sell products anywhere online – social media, other websites, marketplaces, etc. 

AmeriCommerce’s Cons

  • 24/7 support isn’t available
  • There isn’t a mobile app, which makes managing your online store while you’re on the go tricky.
  • You only get 1GB worth of storage on the lowest price plan
  • There’s a 500 product cap on the lowest price plan

Moving on, let’s see how Shopify stacks up:

Shopify’s Pros

  • It’s mobile-friendly
  • There’s a free 14-day trial available
  • There are tons of self-help tutorials and blogs to help get you started
  • Shopify’s incredibly intuitive – you don’t need a lot of tech knowledge to get going
  • There are lots of integrations on offer
  • High-quality SEO tools are built-in and ready to use

Shopify’s Cons

  • You’re charged transaction fees if you use a third-party payment gateway
  • There are only a few free themes to choose from
  • You don’t have access to reporting features on the cheapest (Basic) plan.

Now we’ve covered that, let’s check out AmeriCommerce and Shopify’s key features:

AmeriCommerce’s Key Features

AmeriCommerce's Key Features

AmeriCommerce has 15 core features in total, and within each are sub-categories. While we’re not going into all 15 in-depth, here’s a list of what they are; after this, we’ll pick out some of AmeriCommerce’s more notable functionalities:

  • Marketing tools
  • Headless commerce
  • Multi-store
  • White label
  • Shipping and fulfillment
  • Sell anywhere
  • Payment options
  • Product flexibility
  • Wholesale and B2B
  • Full control and access
  • Subscription products
  • Multi-vendor
  • Security and protection
  • Multi-store
  • Rule engine
  • Reward point program

With that in mind, let’s check out our favorite five AmeriCommerce features:

Marketing Tools

There are multiple marketing tools on offer, including abandoned cart opportunities. Here, you can target customers who leave your store to entice them to come back and complete their purchases. You can also create discount offers by using AmeriCommerce’s robust discount rules engine to establish scenarios based on customer behavior where a discount’s generated. 

On top of that, you can send customers emails to inform them about your new products, discounts, sales, etc. You can also blog to your advantage by embedding products into your posts to encourage click-through sales. 

Headless Commerce

For the uninitiated, headless commerce is a way the front-end and back-end of your store are decoupled. This means that AmeriCommerce provides the back-end capabilities you need to run an online store while empowering you to choose which front-end applications to present. For example, this could be your blog or website, managed by a website-builder of your choosing. 

As such, you can integrate AmeriCommerce’s capabilities, for example, with WordPress, GoDaddy, Wix, and more.

In more practical terms, headless commerce allows you to embed AmeriCommerce’s eCommerce features anywhere on the web. For example, say you need your shopping cart, customer login, or a product page on another website – that’s possible with AmeriCommerce. You can transform any website or blog into an eCommerce site by embedding snippets of code.

AmeriCommerce dynamically creates code snippets for you. Then, all you have to do is copy and paste them into the code of the target site. 

This infrastructure also allows you to easily share products via:

  • Link/URL Sharing
  • Custom online forms
  • JavaScript
  • API

…and more.


If you operate more than one store, it can get confusing and potentially stressful running them all. AmeriCommerce users can use the multi-store feature to manage several stores from one easy-to-use dashboard. Here, you can see all your customers, orders, products, shipping, transactions, and sales across multiple outlets. Of course, this only records interactions and transactions that occurred using AmeriCommerce’s toolkit.

You can add any number of stores and retain their individual brand/design, and switch between them by toggling from store to store to see their sales, reports, and more. You can even store product images in a “shared” library. So, whenever you want to embed eCommerce features on a new site, you can quickly draw from existing media, saving you the disk space and the duplicate effort.

Also, if you have staff, wave goodbye to multiple logins! Instead, you can even assign permissions to trusted team members to help you manage different aspects of your online store. 

White Label

AmeriCommerce is a white-label platform. This means customers won’t see AmeriCommerce’s branding in the backend of the eCommerce solutions you provide them. Your customers are your customers – no one needs to know about AmeriCommerce’s contribution to your operations.

Instead, you have the option to enhance and promote your brand every step of the way. For example, you can edit your email templates and admin functions with your logo. But, these are just the tip of the iceberg of what you can do to make AmeriCommerce your own. 

Shipping and Fulfillment

AmeriCommerce Shipping and Fulfillment

AmeriCommerce provides live rates for all the leading shipping providers, including FedEx, USPS, UPS, DHL, FedEx Freight, and UPS Freight. 

You can also customize your shipping rules and methods based on item weight, cost, and other factors, including offering, for example, free shipping to customers. 


Core features aside; it’s also worth noting that AmeriCommerce offers the following services at an additional cost:

  • Custom web development
  • Web and graphic development
  • Data and platform migration
  • Marketing services
  • Ecommerce consulting

Shopify’s Key Features

Shopify’s Key Features

Now it’s Shopify’s turn to be scrutinized. Shopify offers its features under four main categories: 

  1. Start
  2. Sell
  3. Market
  4. Manage

Within each category lies Shopify’s core features. In addition, Shopify offers 3,000+ apps for you to choose from to maximize and extend the functionality of your store.

But first, let’s talk about Shopify’s free tools before diving into its features. These include a logo maker, business name and domain name generators, a QR code generator, a video maker, and more. All these tools are well worth checking out, whether you choose to go for Shopify or not – especially if you’re new to eCommerce and working on a shoestring budget. 

As for functionality, here are some of Shopify’s most notable features:

Shopify Themes and Templates

At the time of writing, there were just nine free themes and 72 paid-for ones, many of which are explicitly designed with specific industries in mind. From art and photography stores to toys and games – and tons of niches in between! There are also different styles to choose from, including minimalist and livelier themes. In short, there’s truly something for everyone’s needs. 

The downside is that most of these are paid-for. That said, they’re all attractively designed and modern in appearance, so rest assured, you won’t go too far wrong with one of these!

Point of Sale

Shopify Point of Sale

Unlike some eCommerce platforms, Shopify allows you to anywhere with its POS app. By this we mean, you can sell in-store, at pop-ups, and online. At the time of writing, Shopify’s  POS function was being used by over one million businesses. Some have reported a 30% growth in profits since using the Shopify point of sale feature to unify all their sales, wherever they come from. 

The POS app is available on iOS and Android devices and allows you to sync your sales and inventory, so you’re always in control of your sales and income. Hardware is available; however, this needs to be purchase separately. 

Shopify POS is available on a 14-day free trial. After that, you’ll have to subscribe to Shopify’s Lite plan (at the very least). 


Shopify makes it easy to view all your sales, orders, and site traffic at-a-glance from one centralized dashboard. In addition, you can generate reports (on Shopify’s higher-paid plans) to see which products are your best sellers. On top of that, you can also use Google Analytics alongside Shopify to track site visits, referrals, and sales in more granular detail. 

Shopping Cart

All Shopify stores come with a free 256-bit SSL certificate for added data security. In addition, all page content, including financial information and transactions, is protected with the same heightened security used by online banks. 

Like AmeriCommerce, Shopify’s shopping cart features extend to generating automated shipping rates from major carriers.

You can accept all major credit cards, including Visa, Discover, American Express, and Mastercard. Not to mention, Shopify integrates with 100+ external payment gateways, so it’s super easy to offer customers their preferred method of payment.  

AmeriCommerce vs Shopify: Their Integrations

Now, let’s turn our attention to the native integrations AmeriCommerce and Shopify have to offer:

AmeriCommerce Integrations

AmeriCommerce Integrations

The AmeriCommerce app and add-on store are split into 12 categories, including accounting, inventory, fulfillment, marketing, and payment solutions. There’s also a section on featured integrations that list:

  • Avalara
  • QuickBooks
  • PayPal Payments Pro
  • Zapier

Other notable integrations include:

  • Stripe
  • ShipStation
  • MailChimp
  • Campaign Monitor
  • Google
  • Amazon
  • eBay

Plus many more. Suffice to say; there are plenty of integrations to choose from, a total of 83 at the time of writing. 

Shopify Integrations

Shopify Integrations

Shopify also offers tons of integrations. These are available in the Shopify App Store. Like AmeriCommerce, there are featured apps here, called ‘Standout Apps,’ and at the time of writing, these were:

  • Sealoop Subscription
  • Globo Preorder
  • Ad Roll
  • Accessibility Spark

The Shopify App store offers integrations across various categories not dissimilar to AmeriCommerce. These include marketing, merchandising, customer service, sourcing and selling products, and store management.

Some other notable apps include:

  • SPOD
  • Printful
  • AliExpress
  • Google Channel
  • Facebook Channel
  • eBay

And tons more!

AmeriCommerce Prices

AmeriCommerce Prices

There’s a 14-day free trial with no credit card needed. After that, you can take out one of four plans and pay either monthly or yearly.

Interestingly, all plans include:

  • Unlimited access to AmeriCommerce’s features
  • Access to 100+ integrations
  • No transaction fees
  • A free shared SSL
  • REST API access
  • Free templates and themes
  • Unlimited staff accounts
  • Multi-store options
  • No sales volume penalty.

Bronze Plan 

This will set you back $49 a month or $529 a year. You’ll also have to pay 2.9% + 30¢ 

to receive payments by and $49 a month per multi-store. You’re also limited to listing 500 products, three GB worth of traffic, and one GB of storage.

Silver Plan 

This costs $179 a month or $1,890 a year and reduced the transaction fee charged by to 2.5% + 30¢, and you’re only charged $30 a month per multi-store. In addition, other limits are extended to 5,000 products,15 GB traffic, and two GB of storage.

Gold Plan 

For $499 a month or $5,269 yearly, you’ll get everything in the Silver plan, plus a reduced rate of $20 per month per multi-store. You also benefit from being able to list 10,000 products, facilitate 50 GB traffic, and five GB of storage space.

Platinum Plan 

Lastly, for $1,200 a month or $12,240 a year, you reduce the transactions fees charged by to 2.3% + 30¢, and you’re only charged $10 a month per multi-store. You can also handle 250 GB of traffic, and you get unlimited storage, a dedicated account manager, and an annual SEO + CRO audit.


Then, there’s the Enterprise option. This is a customized plan with which you receive higher API call limits, lower rates for payments, turnkey services, and premium level support. The Enterprise option is available at two levels called: Titanium and Custom. For more information about this, you’ll have to contact AmeriCommerce directly.

There’s also a multi-store option that allows you to add all the stores you operate at $39 per month per store. 

Shopify’s Prices

Shopify’s Prices

There are five pricing plans available, all of which come with a 14-day free trial, with no credit card needed.

All premium plans, except for the Lite plan, include:

  • POS
  • Unlimited product listings
  • Shipping features
  • 24/7 support
  • You can accept online payments
  • Inventory locations
  • Gift cards 

The cheapest program, the Lite plan, by comparison, enables you to embed selling functionality onto other websites without investing in an entire Shopify store. This is suitable for merchants just starting out with a small inventory.

That said, here’s what’s included with all of Shopify’s premium plans:


For $9 a month, you can sell on Facebook and add a Shopify buy button to your existing blog or website. If it’s Facebook you’re interested in using, you can also trade in real-time via Facebook Messenger. Other features include POS support for iOS and Android; you can create invoices inside your Shopify Lite dashboard. 


You get all the core features mentioned above for $29 a month. In addition, you can register two staff accounts and access everything you need to build an online store. However, the Basic plan imposes a 2% transaction fee on non-Shopify payments. You also miss out on features like third-party shipping rates, reports, USPS Priority Mail Cubic® pricing, international domains, and international pricing.  


For $79 a month, the Shopify plan reduces the transaction fee to 1%. You also gain access to Standard reports, five staff accounts, and international domains and pricing.  


For $299 a month, nothing is omitted here. You can also manage inventory across eight locations compared to just five on the Shopify plan. In addition, you can register 15 staff accounts, and your transaction fees are further lowered to 0.5%. On this plan, you also unlock third-party calculated shipping rates and advanced reports. Furthermore, you can set individual product prices for different countries/regions.

Plus Plan 

The Plus plan is designed for larger enterprises, for which you’ll need to contact Shopify directly for a custom quote.

Alternatives to AmeriCommerce and Shopify

In the interest of balance, it’s worth measuring both AmeriCommerce and Shopify against some of the alternatives. Popular names that come up here include:



This platform supports over 55 payment gateways and is an open-source SaaS eCommerce platform. While Shopify and AmeriCommerce offer more free themes than BigCommerce, one positive about the latter is that its robust features are included in every price plan. BigCommerce also provides a 24/7 help desk, including live chat. 

Why do I prefer BigCommerce?

Seamlessly list, optimize, advertise, sell and fulfill products across 100+ channels. All the capabilities of enterprise ecommerce—without the cost or complexity.

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Here’s an open-source WordPress plugin that you may be interested in using if you have a WordPress site that you want to convert into an eCommerce store. It’s free to use and easy to integrate. The downside is that to make the most out of this platform, you may need the help of a developer or design expert if HTML and CSS aren’t in your skillset. 



Founded in 2006, Wix is cited as a suitable alternative for eCommerce business owners looking for an easy-to-use website builder. In addition, it’s ideal for smaller businesses looking for an intuitive drag interface. However, the downside is that Wix doesn’t support Apple Pay or Amazon Payments. 

AmeriCommerce vs Shopify: Our Verdict – Which is Best? 

It’s always a tough call; in this instance, when weighing up AmeriCommerce vs. Shopify, we’d say that the overall winner here is Shopify. While both platforms offer a range of price bands, themes, features, and a generous number of integrations, Shopify comes out on top in terms of price and customer support. 

However, we’d always include a note of caution here because Shopify’s fees can add up, especially if you pay for themes and premium plugins, so it’s wise to calculate all this in advance. 

Are you ready to try AmeriCommerce or Shopify? Let us know which you go for and why in the comments below.

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