9 Volusion Alternatives & Competitors

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By Ewen Finser

Last Updated on December 8, 2023 by Ewen Finser

If you are here you may have been shocked about the recent credit card breach that affected Volusion stores. Or, maybe you just are sick of Volusion (for many reasons)!

That said, Volusion has done many things right over the years. So what is the functionality that can replace (and even add) to Volusion’s feature set?

Check out the following alternatives to Volusion here:

1. Shopify

Summary: Shopify is quite simply THE market leader for eCommerce platforms. If you considered Shopify “back in the day” it’s probably time to consider it TODAY. They’ve made great strides and have created a true self-reinforcing ecosystem of users, developers, tools, and integrations.

Shopify Advantages

  • Largest marketplace for apps of any e-commerce platform
  • Largest market share by users (and many other metrics), incredible staying power
  • Scalable pricing models, something for everyone
  • Deep bench of “Shopify developers”, specialists, and marketers
  • Impressive knowledge base and help center for support
  • Free 14-day trial

Shopify Disadvantages

  • Native SEO optimization can be lacking, requires additional thought and effort to properly structure
  • Not necessarily the cheapest solution, depending on your use case
  • No completely free version

Shopify Pricing: Starts at $29/month for Basic Shopify, then $79/month for Standard Shopify, and finally $299/month for Advanced Shopify.

Further Reading:

2. BigCommerce

Summary: BigCommerce is another big player behind Shopify but tailored to mid to large enterprise eCommerce stores. If Shopify is a bit too small scale for your needs, consider BigCommerce for an experience similar to Volusion.

BigCommerce Advantages

  • BigCommerce lets stores sell UNLIMITED products and SKUs, whereas Volusion only allows this on their enterprise levels
  • BigCommerce Pro and Enterprise pricing are typically more cost effective than Volusion
  • BigCommerce allows import and export functionality on ALL pricing tiers, whereas Volusion limits this to only their highest tier
  • BigCommerce allows all tiers to easily integrate with eBay and Amazon, whereas Volusion only allows this on higher tiers

BigCommerce Disadvantages

  • Not as many free store templates (Volusion has 11, BigCommerce has 7)
  • Not as much variance between themes and templates compared to Volusion (you may want hire for a custom theme project at some point)

BigCommerce Pricing: BigCommerce Standard starts at $29.95/month, BigCommerce Plus climbs to $79.95/month, BigCommerce Pro hits $249.95/month and then custom Enterprise pricing kicks in beyond that (depending on features).

Why do I prefer BigCommerce?

Seamlessly list, optimize, advertise, sell and fulfill products across 100+ channels. All the capabilities of enterprise ecommerce—without the cost or complexity.

Request your Demo
We earn a commission if you click this link and make a purchase at no additional cost to you.

Further Research:

3. 3DCart

Summary: 3DCart boasts an agile, easy-to-use e-commerce platform with and focus on mobile-first e-commerce experiences and promises a limited fee structure. The simple pricing tiers and transparent costs make it a great alternative to Volusion.

3DCart Advantages

  • More emphasis on mobile-first e-commerce compared to Volusion (more responsive themes and checkout sequences)
  • No random fees, transparent monthly pricing tiers
  • Pricing includes SSL, API access, CRM tools, and customer loyalty programs
  • Integrates with more third-party tools and add-ons
  • Long track record in the ecommerce business (close to 20 years)
  • Free product migrations when you switch from Volusion
  • 15 Day Free Trial available here

3DCart Disadvantages

  • Does not offer product bundling like Volusion
  • Does not offer advanced PCI / CISP certification
  • No native recurring billing functionality (although available as add-on apps)

3DCart Pricing: 3DCart starts off at $9.50 for their Starter Store package, then $14.50 for the Basic Store package, then $39.50 for the Plus Store package, and finally $114.50 for the Pro Store package. The pricing break-points all have to do with how many users (team members) need access to the store, with the lowest plan for 1 user and the highest plan up to 15 staff users.

Further Research:

4. ThriveCart

Summary: If you are looking for a easy to use shopping cart without the fuss, ThriveCart is a great choice. Primarily popular with information marketers, software sellers, and single SKU product sellers, ThriveCart is a solution born out of the sales funnel. Best of all, pricing is one-time which means you get lifetime access without recurring (or escalating) monthly fees and costs.

ThriveCart Advantages

  • One-time up front payment (no monthly fees), lifetime access
  • Built-in sales funnel features
  • 100s of integrations, plays nicely with other software platforms and marketing tools
  • Advanced behavioral marketing automations and intelligence built-in
  • Unlimited checkout pages
  • Easy built-in upsells and upsell options
  • Excellent affiliate management and affiliate marketing tools
  • Free integrated sales tax calculator
  • Responsive customer support

ThriveCart Disadvantages

  • Not suitable for large stores with 10s or 100s of product SKUs
  • No true inventory management for physical products
  • Limited templates and designs compared to Shopify or Volusion universe

ThriveCart Pricing: Simple al la carte, lifetime license for $495 promotional pricing (e.g. not always this low). 

Further Research: 

5. Wix

Summary: Wix is one of the better known general-purpose website builder tools, but in recent years they have specifically built out e-commerce functionality to good effect. If you want something simple to use, easy to get started, and affordable, Wix might be a better first iteration than Volusion.

Wix Advantages

  • Very easy to setup and get started selling online
  • Out of the box designs and templates to choose from
  • Cheaper pricing plans (compared to Volusion)
  • Native payments solution, no need for complicated integrations
  • 24/7 customer support
  • Automated sales tax solution
  • Integrates with droppshipper Modalyst (on Unlimited or higher plans)
  • Integrates with other marketplaces (on Unlimited or higher plans)

Wix Disadvantages

  • Harder to export content and design if you decide to switch ecommerce platforms
  • Less customization (not an open source platform)
    No fully featured free trial

Wix Prices: Wix pricing specifically for eCmmmerce stores starts at $23/month for the Business Basic plan, then $27/month for the Business Unlimited plan, and finally $49/month for the Business VIP plan.

Further Research:

6. WooCommerce

Summary: If Wix offers everything easily in a closed box, WooCommerce offers almost infinite customization in a WordPress environment. There are 1000s of themes, plugins, and tools available for WooCommerce ecommerce store owners. WooCommerce also benefits from a better technical SEO structure, even compared to platforms like Shopify. 

WooCommerce Advantages

  • Completely FREE to start
  • Open source platform
  • Thousands of WooCommerce dedicated developers, designers, and marketers
  • Feels just like WordPress
  • Robust third-party free and paid plugin marketplace (apps)
  • Better SEO customization available
  • Thousands of support articles, guides, and knowledge sharing sites

WooCommerce Disadvantages

  • More security vulnerabilities, particularly if using many third-party plugins
  • Requires some technical knowledge or WordPress experience
  • No dedicated support

WooCommerce Prices: WooCommerce is a fundamentally FREE platform to start, but requires separate hosting (or hosting via WordPress.com here). Optionaly WooCommerce costs include WooCommerce Payment Gateways (2.9% + $0.30), and various 3rd party shipping integrations. 

Further Read:

7. AmeriCommerce

Summary: AmeriCommerce may be a less heralded ecommerce solution compared to the likes of Volusion and Shopify, but i offers some incredibly compelling features and per transaction cost savings. This might not be the solution if you need endless customization, but it may be IDEAL if you want simplicity that just works out of the box.

AmeriCommerce Advantages

  • Built for omnichannel sales; integrating with many leading marketplaces easily
  • Very simple to get setup and started selling
  • Easy to update listings on the fly
  • If on paid plans, $0 cost per transaction! 
  • Nested catalog structures
  • Parent / child product relationships
  • Supports subscription products
  • Supports headless commerce
  • Fully supported digital product ecosystem (digital download functionality)
  • Each pricing plan is the same fully featured, with pricing ONLY adjusting based on the number of SKUs selling

AmeriCommerce Disadvantages

  • Limited templates and customization options for styling
  • Paid service offerings can be pricey

AmeriCommerce Prices: AmeriCommerce has a 5 tier payment plan system, starting at $24.95 / month for the Steel Plan (100 products), $39 / month for the Bronze Plan (500 products), then $99 / month for the Silver Plan (5000 products), then $149 / month for the Gold Plan (10,000 products), and finally capping out at $299 / month for the Platinum Plan (Unlimited Products). 

Further Read: Full AmeriCommerce Review.

8. Squarespace

Summary: Squarespace is a well establish player in the drag and drop website builder market, with easy to use templates and branding. Squarespace also has customized ecommerce offers for almost any ecommerce stores or concepts. 

Squarespace Advantages

  • More affordable initial pricing plan starting at $12 / month (vs $29 / month for Volusion)
  • Easy to use website builder (easier than Volusion)
  • Visual pleasing and elegant stores out of the box
  • Unlimited products and SKUs
  • Better mobile dashboard access for owners
  • Great uptime record
  • Excellent blogging and content marketing extensibility

Squarespace Disadvantages

  • Limited integration partners
  • Limited themes and templates
  • Limited phone support

Squarespace Prices: Squarespace has a 4-tier pricing plan schema. Plans start at $12 / month for the Personal Plan, $18 / month for the Business Plan, and then $26 / month for the Commerce Plan, and finally $40 / month for the Advanced Commerce Plan

9. UltraCart

Summary: UltraCart belongs in the category of super lightweight, automatable, and easy to customize checkout cart builders. While you may need a bit more technical jobs to get all of the customizations just right, UltraCart offers a much simpler pricing plan and scalable infrastructure for ecommerce sellers.

UltraCart Advantages

  • Built-in advanced AB Testing and testing analytics
  • Built-in upsell functionality
  • Easy to replicate succesful templates (cloning functionality)
  • Customer list segmentation, user flows and list building (integrates with all major email list providers)
  • Free plan for developers to create and demo stores for clients

UltraCart Disadvantages

  • More technical skills required than Volusion (but more customization options)
  • Decent learning curve to get started

UltraCart Prices: UltraCart offers 3 main tiers, with 1 additional Enterprise tier, all based on sales volume by revenue. Plans start at $49 / month for the Small Plan ($50k in revenue per month), then $79 / month for the Medium Plan ($100k in revenue), and finally $229 / month for the Large Plan ($250k in revenue). The Enterprise Plan is for businesses doing $500k or more per month.

Final Ship: So Which Alternative to Volusion Should You Pick?

So after reviewing the top 9 altenratives to Volusion, where does that leave us for ecommerce platform alternatives?

Best Overall: Personally, I would start with Shopify here as the best OVERALL alternative.

Best for Large Stores: If you are looking for a good alternative for large stores with many SKUs, I would lean towards BigCommerce here.

Why do I prefer BigCommerce?

Seamlessly list, optimize, advertise, sell and fulfill products across 100+ channels. All the capabilities of enterprise ecommerce—without the cost or complexity.

Request your Demo
We earn a commission if you click this link and make a purchase at no additional cost to you.

Best for Digital Products: I would definitely lean towards Thrivecart here if you are primarily selling digital products.

Further Reading:

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