If you’re familiar with the ClickFunnels platform, you’ll be fully versed in how aggressively they market themselves.
They certainly don’t sell themselves short in their efforts to tell you how great they are, how much time and effort they’ll save you, how much business they’ve generated for users, and so on and so forth.
I won’t for a second question the integrity of their claims, but there is an old expression that if something is too good to be true, then it probably is.
Sorry if you’re a ClickFunnels fan.
One of the main concerns about ClickFunnels is associated with the cost. Can you do the same but cheaper, in a way that won’t dominate all of your time? Let’s look at a few other ideas.
Thrive is a super-interesting setup. It’s predominantly a WordPress theme, but it has its own WordPress plugins that are designed specifically to integrate with the theme, and leave you with a totally slick website for selling and marketing your stuff.
Thrive have themselves a blog post that compares their Membership product to ClickFunnels, which I think is pretty great, mostly because they admit themselves that their product does have a couple of shortcoming compared to ClickFunnels.
The main thing it highlights about itself though, is definitely the cost. How much can it save you compare to ClickFunnels? Absolutely freakin’ thousands of dollars!
Who doesn’t want to get the same results but for a fraction of the cost?
Thrive Membership will cost $228 per year, compared to $1,164 per year for the standard version of ClickFunnels. That’s not an insignificant saving, especially for entrepreneurs running a startup with a shoestring budget.
Now, why so cheap? Well, mostly because ClickFunnels lets you set up set up your website from scratch, and essentially makes the funnel itself the core of your online business. Whether that in itself is right or wrong is a whole other discussion for another time and place.
Thrive on the other hand is more focused on the funnel model as a tool to integrate with your website, meaning you need to setup and design your website from scratch independently of its what it does, with your domain name and hosting, and all the other stuff that goes with setting up a website.
That might sound time-consuming, and, well, yes, it probably is compared to the drag and drop nature of ClickFunnels. But, if you don’t have the patience to get a WordPress account up and running in a day, I’ll do it for half the money you’ll save by using Thrive Membership instead of ClickFunnels!
Pipedrive do things a little differently than a lot of the other names on this list, primarily because they opt for a sales pipeline representation model, rather than a funnel. What they do is so similar, it’s really not worth getting upset about it here.
If you’re not familiar with it, it is worth looking at – you might find it works better for your business. Or not.
Anyway, Pipedrive targets itself specifically at small and medium sized businesses, and is very proud of 50,000 of those using its software. They’ve only been on the go since 2010. I think that’s mighty impressive.
Pipedrive doesn’t actually label itself as a magic funnel or pipeline creator. It very much promotes itself as a Customer Relationship Manager (CRM). No more than the pipeline model, as with ClickFunnels, the end goal is to drive sales through your website by doing all manner of useful tricks, so it doesn’t matter that much right here.
Being aimed at small and medium sized businesses, Pipedrive will have two essential needs:
- be cheap
- be very easy to use
People running a minimal business won’t have the time or the money for something that requires a lot of figuring out, that’s going to take them away from their other tasks.
And Pipedrive looks to tick both of those boxes.
Let’s take a quick look at the cost. They have three tiers. Its most basic version is available for as little as $10 per month. That is per user, but even still, I think that’s incredibly respectable. That’s their Silver one. At the other end of the scale is their Platinum version, which costs $63 per month. That’s still not bad, but I’m not sure if it’s relative to the additional stuff you get.
Those prices are also for those paying annually – it’s a little bit more if you pay monthly.
Leadpages, as its name might hint at, is focused on providing you with the best landing pages to sell your stuff. And looking through its features, it looks like it’s more than capable of delivering.
One of the main things that caught my attention is the number of other pieces of digital marketing kit that it integrates with. I’m a big fan of integrating systems, as I find it really helps with streamlining my workflow processes.
And Leadpages works with all the big hitters. From Facebook and LinkedIn in social media, to MailChimp and ActiveCampaign in email marketing, to the big Google digital marketing tools – Analytics and AdWords, to content management systems like WordPress and Wix.
Let’s start with the price. Its basic package is $25 per month when it’s paid annually – that’s a discount of 32% compared to paying monthly.
The list of features that includes is too extensive to go through, but some of my favourite bits that are offered as standard right across the board include responsive design for your landing pages, popup forms, and unlimited traffic and leads. That last point is important, as you’ll find other software – including ClickFunnels – taps out a certain number.
The next tier up seems to be trying to streamline the purchasing process for your plucky shopper, allowing you to add 1-click shopping. It also offers a service to bother customers with text messages to follow up. I don’t like that as a shopper, so it’s not the kind of thing I would endorse as a marketer.
If you pay annually, that tier works out at $48 per month.
The top tier offers a whole host of stuff for $199 per month. The list of stuff is impressive, but, as I say about higher tiers of other pieces of kit, unless you have the capacity to fully utilize them to really drive your business – and by that, I mean employ somebody to work on that exclusively – it’s pretty much a waste of money.
Let me start by saying that I cringe every time a word is prefixed with “Insta.”
Instapet. Instafood. Instableurgh. Instastoppit.
I digress. Putting that infuriation to one side, I’ll bring back my professional face and tell you about this.
Looking through the features, I feel like it’s a bit of an odd one, but can’t quite put my finger on why. It shares features such as responsive design and A/B testing, but its flagship features seems to be its collaborative functionality, which they say will help streamline the workflow process.
I guess it essentially means that it’s its own project management tool. It’s not a bad idea really, Siloed information is a common complaint in collaborative work, so anything that tries to remedy that sounds good!
It also strongly suggests that Instapage will be of most benefit to organizations working across remote teams.
Let’s talk dollars. At $68 per month for an annual bill, or $76 to pay monthly, you’ll get your core features, so that’s your responsive landing pages, a bunch of integrations with other systems, and real time collaboration. I think that’s a little pricey, but perhaps it’s got an interface for both the marketer and the consumer that makes it all worth it.
The Optimization tier has some pretty cool stuff tacked on. One my favorites is the heatmapping, which will measure exactly whereabouts on your lovely landing page that people are clicking. It’s not new tech, but I don’t recall ever seeing it integrated into a product like this before. You also get A/B testing, which is relatively standard, but it will also change the copy of a landing page based on the user – that’s very cool.
As is standard with these things, by the time you get to the higher tiers, you get a bunch of features aimed at larger businesses who have the human capacity to manage them.
The style of 10 Minute Funnels is instantly familiar to anybody who has visited ClickFunnels’ website, from what they say they can do, to starting their pitch for your business with a video.
They proudly declare that you can get going for only $1! How wonderful!
That’s obviously too wonderful, but I found it difficult to find out where their actual pricing lived. I ended up Googling it.
The dollar thing is just for a 14 day trial, which considering the normality of a free trial these days, seems odd, and a bit tight. Anyway, the paid version starts at $97 per month, while a second tier is available for $197 per month.
So, what difference does $100 make? Well, quite a bit actually. It really depends on the size of your business and what you have the capacity to achieve. The main difference is in the capacity of what 10 Minute Funnels will do for you.
The lower tier has various caps on things, such as the number of visitors taps out at 20,000, you can have a maximum of 20 funnels, 100 pages, and three custom domains. All of these features are unlimited at the higher tier. The lower tier also has 14 templates for funnels, which bumps up to 36 at the higher level.
These differences point at the higher tier being more beneficial if you’re running multiple sales websites.
Throughout both plans, you’re offered an endless supply of analytics, and the drag and drop nature of page and funnel construction.
That all looks fine. My one big concern – and it’s one I share with ClickFunnels – is the drag and drop nature of things. It’s something that reminds me of Wix, which is a hugely popular website builder. But, as a consequence of that lack of control, suffers from very poor SEO. I can neither confirm nor deny that these platforms have similar issues.
Unbounce focuses on conversion through design and layout, rather than funnels. I get that. It suggests it would suit those who are keen to get selling, rather than worry too much about the specific details of the user journey.
Like others, it highlights its drag and drop functionality to demonstrate how easy it is to use. That’s a feature across all its plans. It does provide you with templates, which is fairly standard in literally anything where design is involved these days.
In that regard, Unbounce has over 125 templates, which I feel is a very substantial amount. Whether or not that amount is actually necessary, and is a different thing. How many of those 125 templates are you actually going to use?
As mentioned earlier, one of my favorite things to see is pieces of software holding hand and seamlessly integrating with one another, and luckily, Unbounce seem very much onboard with this, flagging it up as one of their selling points.
Pricing starts at $79 per month, and that’s their 20% discounted rate for paying annually. This tier is called Essentials, and it’s aimed at solo efforts, and keeps things relatively simple. This is evidenced by the fact that it only supports one user, as opposed to the other which specify that support is offered for multiple clients, implying they’re aimed at agencies.
You can publish an increasing number of landing pages and overlays as you pay more. The number of other pieces of software you can integrate Unbounce with also increases. So, the super-big names like WordPress and Hubspot. If you need the more commercial ones like Salesforce and Marketo, you’ll need to pay for higher tiers.
The top tier, called Enterprise, essentially gives you the same as the middle tier, but with the personal service of a customer success manager and a dedicated launch specialist.
Similar to Unbounce, Landingi – as it’s name suggests – is focused on landing pages, rather than getting too detailed with the funnel aspect of the sales process.
If that sounds like the sort of thing that would appeal to you and your needs, you might also appreciate the fact that it’s considerably cheaper than. As a general rule of thumb though, I’m a big advocate of the perception that you get what you pay for, so let’s take a look at this.
Probably the biggest selling point for Landingi is that it gives unlimited landing pages, conversion, leads, and visitors, regardless of what tier you’re using. That’s a pretty sweet deal.
As with other platforms, the primary perk of the higher tiers is the number of other systems it integrates with. It’s got all the usual suspects: Hubspot, Salesforce, ConvertKit. There should be enough to cover you and your business!
I mentioned that Landingi was cheaper than Unbounce. It’s actually quite significantly cheaper. The cheapest option costs only $29 per month when you pay for 12 months. If you haven’t noticed by now, cheaper annual payments is a recurring theme!
Even going up the tiers, I don’t feel like there’s anything particularly extortionate about the pricing. The middle tier is $49 per month annually, and features include A/B testing, a campaign scheduler, and a reCaptcha option.
The top tier is $109 per month annually, and lets you have custom templates and a custom image library, and a few other bits and pieces.
| ||Thrive Membership||Pipedrive||Leadpages||Instapage
|Lowest monthly cost||$19||$10||$25||$68
|Highest monthly cost||$49||$63||$199||$203
|Main benefits||- Unlimited funnels, visitors, and pages|
- Easy to set up as a WordPress plugin
|- Pipeline focused|
- Integrates with other software
- Can be managed from iPhone or Android app
|- Unlimited responsive pages|
- 160+ templates
- Unlimited popup forms
|- Good for project management
- Secure and private subaccounts
| ||10 Minute Funnels||Unbounce||Landingi
|Lowest monthly cost||$97||$79||$29
|Highest monthly cost||$197||$399||$109
|Main benefits||- Drag and drop page design and funnels|
- Page and funnel analytics
- A/B testing on both tiers
|- 125+ templates to choose from|
- Integration with WordPress, MailChimp, and Google Analytics
- Targeted overlays
|- Unlimited landing pages, domains and visitors across all tiers
- SSL ready
- Tracking pixels
This round up gives you an overview of the options available as alternatives to ClickFunnels.
Some are better suited to some organizations than others, and despite the similarities between each of these products, there is no “one size fits all” approach here.
What I would recommend above all is making use of all the free trials and introductory offers that comes with each of these until it’s clear what you like or dislike about each one.