Rosie Greaves 
I don’t know about you, but sometimes creating a website and online content feels like screaming into a void. You might feel invisible without an immediate echo telling you you’ve been heard. Aside from direct reviews and customer feedback, we rely on analytics to tell us whether changes to our websites and marketing campaigns yield results. … Read more
Email marketing remains at the top of the list for the best ROI of any marketing strategy. In fact, it’s reported that, on average, email campaigns can generate $36 for every $1 spent. That’s an astounding 3,500.00% ROI. So if you want to take a cut of this slice, you’ll need the best tools to do the … Read more
If you’re looking for the best eCommerce marketing automation tools, you’ve probably come across Omnisend. When it comes to software, they’re industry leaders for facilitating omnichannel marketing, lead generation, and automation. Omnisend seamlessly centralizes your social media, SMS messages, and online presence, so you can keep an eye on all your marketing efforts from the … Read more
There’s an easy and a hard way when it comes to multichannel eCommerce. The hard way: Businesses instruct their team to juggle products across multiple channels. This requires tedious and time-consuming effort to manage inventories, products, and shipping. Often leading to isolated teams and inefficient operations. In addition, service can be suboptimal on the customer … Read more
Are you a small or medium-sized online business? Or perhaps you’re an entrepreneur keen to launch a new eCommerce venture, and you want to ensure you’ve covered all your bases? If the answer to either question is a big “YES,” you’re doubtlessly looking at shipping fulfillment options to form part of your business strategy. There … Read more
eCommerce store owners want to maximize sales, engage customers, and keep them happy. Fortunately, rather than doing all that manually, there are tons of solutions out there that can help with that. Spoiler alert: I’m talking about shopping cart platforms. When considering how best to improve your sales, be they digital or physical, it may … Read more
Are you running an eCommerce store using BigCommerce? Do you want to improve the shopping experience you provide customers? If you’re nodding your head to both these questions, creating a seamless customer experience is imperative. Needless to say, your order fulfillment process plays a huge role in this, as do the order fulfillment emails you … Read more
Are you an eCommerce store owner looking for a better eCommerce platform/shopping cart platform for your business? Alternatively, are you just about to set up your first online store and unsure which platform to use? Either way, as someone who’s written about the eCommerce and digital marketing space for over four years, I know firsthand the … Read more
Running an online business is hard work… and it’s even more of a challenge if you’re not using the right software. This is especially true for multi-channel eCommerce store owners. If that’s you, you already know that running such an operation can be very complicated to manage. That’s why it’s crucial to invest in the … Read more
Deciding on the right eCommerce solution for your business is a difficult decision. It doesn’t matter whether you’re starting or have grown to a point where your existing platform no longer supports your needs. In either case, the sheer choice is overwhelming. That’s why we’re comparing two such platforms today. Hopefully, by the end of … Read more
If you’re new to content marketing, you’ll quickly realize just how much effort it takes to post quality content to your blog and website continually. Finding new material and pushing past writer’s blocks can be tricky. On top of this, your post quality may also suffer if you’re not entirely confident about your spelling and … Read more
No matter how great your product or service is, the secret to scaling your revenue is to get the word out about your venture to the right people at the right time. In a nutshell: Marketing is a vital discipline for all entrepreneurs. Done right, it brings new customers to your door and convinces existing … Read more
Analyzing your website’s statistics is one of the best ways to understand your audience better. Within minutes you can see where customers come from, what content they engage with, and what makes them leave your site. All that to say, in an increasingly data-driven world, keeping a close eye on your site’s metrics is now … Read more
Running a small business isn’t without its challenges. I should know – I run one. On the one hand, you want your business to grow, but you need to balance that with running your day-to-day operations. This includes ensuring effective, secure, and accurate payment systems that enable you to pay your employees on time, every … Read more
Writing with pen and paper is increasingly rare. In businesses, universities, and even some schools, it’s more and more common for people to type notes on tablets, laptops, or even smartphones. Teams communicate via email and instant messaging services, and no one would think of handwriting a report anymore. Needless to say, typing digitally comes … Read more
2022 marks a milestone for eCommerce. In the US, eCommerce sales are predicted to cross $1 trillion for the first time. The success of online shopping has accelerated with the pandemic, and now thousands of entrepreneurs want a slice of this profitable cake. If that sounds like you, there’s a good chance you’re considering different … Read more