Ok, by now, I bet we all know that web search is big. That goes without saying. What’s rather surprising, however, is how big it actually is.
Apparently, we’ve grown so fond of Google and the likes that 95% of all web traffic is now essentially organic search. In essence, internet users are typically conducting about 6.5 billion searches a day.
To put that into perspective, search engines are basically processing as many search queries as the size of humanity on a regular basis.