Email marketing is one of the most effective (and cost-effective) ways to market your business to your target audience. When done well, your email campaigns will instill trust in your audience and customers; inspire people to visit your website; and turn leads into happy customers.
Your customers don’t easily hand over their email addresses, but when they do – and when you use them creatively and responsibly – you can build your customer relationships as well as your profit margin.
By Ewen Finser
Bloggers and online businesses often have one goal: To increase more visitors and subscribers on-site. The goal is achievable if you employ the use of ...
By Lindsay Pietroluongo
It’s not easy to convince people to trust you, even if what you’re giving them is highly valuable and free. But you have something to ...
By Ewen Finser
Just like ConvertKit is an email marketing tool loved by bloggers because it was specifically built for bloggers, Sendlane hopes to achieve the same thing ...
By Ewen Finser
As the marketing cloud has become increasingly digitized, organizations are becoming increasingly aware of the impact of inbound marketing efforts with audiences. Gone are the ...