Last Updated on July 16, 2023 by Ewen Finser
Instapage is a simple landing page builder allowing you to easily create eye-catching landing pages and sales funnels, even for beginners. However, if Instapage is not for you, you can read my Instapage alternatives guide instead!
Having created websites and landing pages over the years, I’ve tried many different website builders. I’ve found some excellent tools, but I’ve also had to deal with some difficult, clunky platforms.
Why is Instapage Not Always the Best Solution?
Some of the top reasons operators might consider alternatives to Instapage include the following (in order of commonality):
- High pricing: Instapage is often considered expensive compared to other landing page builders in the market, forcing users to look for affordable alternatives.
- Limited customization options: I find the customization options in Instapage somewhat restrictive, which can limit design creativity.
- Lack of built-in email marketing tools: Instapage lacks built-in email marketing tools, which means users have to integrate with other platforms for this functionality.
- Lack of robust analytics: Users often look for alternatives due to Instapage’s limited analytics and reporting capabilities.
- No true blog functionality: Instapage does not offer a blogging platform (even if it integrates with a particular CMS), this is an extra step for some marketers.
- Limited A/B testing: The A/B testing features on Instapage could be more robust compared to peers.
- Limited integration: Instapage may not integrate with every tool users need, causing them to look for alternatives.
The following alternatives to Instapage are helpful, simple platforms designed to make creating a landing page much more straightforward. We’ll look at their page builders, templates, extra tools, and price plans.
If you want to know which one I like the best, read the next section first, and keep reading to learn more about the best Instapage Alternatives.
Unbounce's Conversion Intelligence Platform pairs your company's know how with machine learning to deliver great results. Get 20% off your first three months + 14 days Free Trial.
The Bottom Line Up Front
I recommend Unbounce: it’s a very easy-to-use platform, and the Smart Builder is excellent. It’s designed to increase conversion rates, with valuable tools to grab potential customers’ attention.
I also like Landingi; it has a free plan, which is excellent for beginners. Plus, it has some good templates.
My Top Picks at a Glance
Here’s a quick overview of the page builders we’ll be looking at today:
- Leadpages is an easy-to-use page builder with some great extra features
- Unbounce is a page builder designed to increase conversion rates with some helpful analytics
- Swipe Pages is a simple page builder with some good templates to choose from
- Landingi is an easy page builder with a free plan
- Get Response offers a range of tools, including an AI-powered page builder
Without further ado, here are my top 5 alternatives to Instapage.
A quick word on the criteria: I’ve created this list with a few key features in mind, including the ease of use, how the page builder works, the templates available, and the extra tools you can use to increase conversion rates.
I’ve also included a range of price points, so you can find something that fits your budget here.
Unbounce
Unbounce's Conversion Intelligence Platform pairs your company's know how with machine learning to deliver great results. Get 20% off your first three months + 14 days Free Trial.
Unbounce is a landing page builder designed to improve conversion rates. It’s super easy to use and utilizes AI to make it easier to create high-performing landing pages.
UX/UI
The onboarding process is simple, and the UI is easy to navigate. The page builder is simple, especially if you choose the Smart Builder. In my opinion, Unbounce is one of the more accessible platforms to use.
Unbounce Templates
There is a range of templates to choose from. Using the Classic Builder, you can see an overview of the templates:
Original screenshot by David Borgogni
These can be filtered by page type (for example, event, ebook, seminar, lead generation, and so on). The templates are easy to navigate from a visitor’s perspective.
If you use the Smart Builder, you’ll be able to input some information to narrow down the template search:
Original screenshot by David Borgogni
Some of the templates are particularly eye-catching (like the example above), all with clear information, CTA buttons, and testimonials.
Unbounce Page Builder Experience
The Classic Builder feels quite old-school; it’s a little more cluttered than the Smart Builder, but it does have all the tools you need to build a good landing page.
Original screenshot by David Borgogni
As you can see, it is a little overwhelming to look at. Still, it offers advanced customization, perfect if you want complete control over your landing page.
The Smart Builder is different:
Original screenshot by David Borgogni
You can add sections like text, headlines, images, and buttons. It’s stripped-back compared to the Classic Builder but still good for customization.
I’d recommend clicking on the ‘Conversions’ tab, which allows you to track conversion rates for each of your CTAs. This will let you see how well they’re performing, allowing you to tweak them if necessary.
Extra Tools
Unbounce offers some extra tools, including sticky bar sand pop-ups. They’re easy to make and designed to match the feel of your landing page without being too intrusive.
Original screenshot by David Borgogni
These tools are optimized for mobile too, which is excellent from your visitor’s perspective.
Unbounce Pricing
There are four price tiers on Unbounce:
- Launch – from $74 per month
- Optimize – from $109 per month
- Accelerate – from $180 per month
- Concierge – from $469 per month
There is no free plan, and it’s one of the pricier options on the list. However, the price is worth the fact that the pages are specifically designed to increase conversion rates. You can read more on their pricing page.
Pros and Cons of Unbounce
Here’s what I think about Unbounce:
Pros
- Super easy to use
- Designed to maximize conversion rates
- Tools to create pop-ups and sticky bars
- Good for tracking the performance of your CTAs
Cons
- Classic Builder is a bit daunting for new users
- No free plan
Unbounce vs Top Competitors
Here’s how Unbounce stacks up against some of the leading alternatives:
- Unbounce vs Instapage Compared Directly
- Unbounce vs Clickfunnels
- Unbounce vs Leadpages
- Unbounce vs Wix
- Unbounce vs Landingi
- Unbounce vs Webflow
Leadpages
Leadpages is a landing page builder with a range of eye-catching templates. It’s designed to be easy to use, even for beginners.
UX/UI
I enjoyed using Leadpages; the onboarding process is good, and it’s super easy to navigate. In addition, the page builder is easy to use (but more on that later).
Leadpages Templates
Original screenshot by David Borgogni
The templates are good. They’re eye-catching and easy to navigate, with clear call-to-action buttons. They have a range of categories, including waiting lists, webinars, sales, newsletters, and events.
Leadpages Page Builder
Original screenshot by David Borgogni
The page builder is straightforward. Users can build the page structure using sections, then fill those sections with content (like text, images, buttons, and videos). In addition, it’s relatively customizable: you can adjust the fonts, backgrounds, and so on with ease, even if you’re a beginner.
You can also adjust the CSS. If you have the skills, you’ll have the option to customize your page even further.
Leadpages comes with a ‘Leadmeter’ tool for some templates. This shows how strong your page should perform based on criteria like layout and readability.
Extra Tools
Leadpages has a few tools designed to improve conversion rates; for example, you can create an alert bar to capture email addresses quickly.
Original screenshot by David Borgogni
You can also create pop-ups, which work like the page builder, to create natural-looking pop-ups that blend in nicely with the rest of your landing page.
You can also view your ‘Leads’, which is a good way of following up with potential customers or clients.
Leadpages Pricing
You have three price plans to choose from with Leadpages:
- Standard – from $37 per month
- Pro – from $74 per month
- Advanced – from $299 per month
If you want to know more and try out their free trial, head to their pricing page.
Pros and Cons of Leadpages
Here’s an overview of my thoughts on Leadpages:
Pros
- Good onboarding process
- Easy to use, even for beginners
- Well-designed templates
- Can create pop-ups and alert bars
Cons
- No free plan is available
Leadpages Compared to Top Peers
Here’s how Leadpages contrasts with some of the key competitors in the field:
Swipe Pages
Swipe Pages is an easy-to-use landing page builder with a decent range of templates to choose from.
UX/UI
Original screenshot by David Borgogni
Swipe Pages has a clean UI, and it’s easy to navigate.
Swipe Pages Templates
There’s a good range of templates to choose from in a variety of categories:
Original screenshot by David Borgogni
The templates are well-designed. Some of them could be more interesting, but overall, they work well with clear CTAs.
Swipe Pages Page Builder
Let’s talk about the page builder. It’s pretty straightforward:
Original screenshot by David Borgogni
It’s a little more cluttered than others on this list, but it works well. You can add sections and drag in content modules, like text, images, icons, buttons, and integrations with social media tools.
You can easily set up a split test at this stage, which is a great way to test slightly different versions of your landing page to see which works best.
Other Tools
Swipe Pages has tools like the countdown timer, which is great for creating urgency and encouraging customers to make a purchase. The pages are also designed with super-fast loading times, which is always good.
Swipe Pages Pricing
Swipe Pages has three pricing plans:
- Startup – from $29 per month
- Marketer – from $59 per month
- Agency – from $119 per month
This is one of the more affordable options on this list, making it a good option if you’re on a tight budget. Read more on their pricing page.
Pros and Cons
Here’s what I thought of Swipe Pages:
Pros
- Easy to navigate
- Good page builder
- Useful extra tools
- Decent price point for most basic plan
Cons
- Some of the templates are a little plain/uninspiring
Landingi
Landingi is an easy-to-use landing page builder with some attractive templates.
UX/UI
Original screenshot by David Borgogni
The onboarding process for Landingi is straightforward. Inputting simple information right at the start narrows the search for a suitable template, which is excellent.
The UI is easy to navigate, too.
Landingi Page Builder
Landingi’s page builder is good. It has a handy checklist of essential elements to include on a landing page:
Original screenshot by David Borgogni
This is useful, as it helps you to remember the essentials!
It has a slightly steeper learning curve than others on this list. There’s a lot of customization available here, which is excellent, but that does mean it feels a little overwhelming for new users. Still, it contains everything you need to make an excellent landing page.
Landingi Templates
There are a lot of templates to choose from (over 300 of them!):
Original screenshot by David Borgogni
The landing pages are colorful and eye-catching. They’re also easy to use from a visitor’s perspective. So there should be something to suit you here!
Other Tools
Landingi allows you to create pop-ups, perfect for lead capturing. They also have some excellent analytics, which is vital in terms of being able to make informed decisions to improve the performance of your landing page.
Landingi Pricing
Landingi has three pricing plans:
- Free – $0 per month
- Professional – $49 per month
- Agency – $149 per month
It’s excellent that Landingi has a free plan, but using this plan means your page will have Landingi branding. You’ll have to go for a paid plan to remove the branding and access some of the more advanced tools. Find out more on their pricing page.
Pros and Cons of Landingi
Here’s what I thought of Landingi:
Pros
- Free plan available
- Clean, easy-to-navigate UI
- Great templates
Cons
- Bit more difficult to use than some of the others on this list
GetResponse
GetResponse offers multiple services, including email marketing tools. Their page builder uses AI to create landing pages quickly.
UX/UI
Original screenshot by David Borgogni
The UI is good. It’s cluttered but easy enough to navigate. The process of creating a landing page is straightforward, too.
GetResponse Page Builder
Let’s check out the page builder. It works well:
Original screenshot by David Borgogni
You can add sections and content like text, images, and videos. It’s super straightforward to use, and you can quickly see how your page will look on mobile too.
It also offers split testing, which is a great way to fine-tune the performance of your landing page.
GetResponse Templates
GetResponse has some good templates:
Original screenshot by David Borgogni
Some of them are bright and colorful. Some are plain looking but functional and have all the crucial elements you need on a landing page.
Other Tools
Some excellent tools on GetResponse, including the pop-up creator, are super helpful in increasing your email list. Plus, you can use GetResponse’s email marketing tools to contact those captured leads.
GetResponse Pricing
There are four pricing plans on GetResponse:
- Free – $0 per month
- Email Marketing – $19 per month
- Marketing Automation – $59 per month
- Ecommerce Marketing – $119 per month
The free plan does include the landing page builder, which is excellent! You can read more about what is included on their pricing page.
Pros and Cons of GetResponse
Here’s a summary of my experience with GetResponse:
Pros
- The page builder is simple to use
- A decent range of templates
- It has a free plan
- Good extra tools
Cons
- Some templates are a little plain looking
- Slightly cluttered UI
How to Find a Good Landing Page Builder
Here are a few key features you should look for when trying out landing page builders:
Templates
Having a browse through the templates is a helpful thing to do. Even if you want to build your page from scratch, this should give you an idea of the page builder’s capabilities.
Look for a page builder with a range of templates for different purposes. They should be bright, eye-catching, and easy to navigate, with a clear call to action right up front.
Page Builder
Look for a customizable page builder that will allow you to add all the content you need for a landing page, including:
- Text
- Images
- Videos
- Testimonials
- Forms
- CTA buttons
- Headings
Ease of Use
Some page builders are super easy: you just have to input some information, and the page will be almost assembled, especially if that page builder uses AI copywriting.
Others are more complex to use but should offer help and tutorials for new users.
Look for a page builder with a clean AI, too, which makes it easier to find everything you’re looking for.
Extra Features
Look for additional features to include conversion rates, like:
- Form builders
- Pop-up and alert bar creators
- Split testing
- In-depth analytics
Price Plans
Your budget may well dictate which platform you go for. Some page builders are free, but you have to use the landing page branding; others are pricier but offer a range of valuable tools.
FAQs
Question: How are landing pages different than regular websites?
Answer: The main difference is the size: websites usually have several sub-pages, whereas landing pages are simple and stripped-back. Landing pages are designed to lead viewers to a CTA, like a form or a button.
Landing pages are perfect for events, webinars, online courses, and selling digital products.
Question: What should I include on my landing page?
Answer: Of course, it depends on what you want the result to be. For example, if you’re selling a digital product, you should include images, a simple product summary, some information about the creator, and testimonials. Plus, of course, a clear and easy-to-find button allowing people to make a purchase.
Generally, a clear CTA, images, and short, snappy text are good to include on landing pages.
Question: What can I use captured email addresses for?
Answer: Email marketing is excellent for promoting your product, service, or event.
Any captured leads from your landing page can be used to advertise promotions, sales, or new products. You could also set up an email newsletter, which creates a sense of familiarity between you and your clients or customers.
Best Instapage Alternatives Guide: To Sum Up …
My preferred option is Unbounce. The Smart Builder, in particular, is excellent. The templates are designed to increase conversion rates, and you can check on the individual performance of each CTA on your page.
However, if you’re on a tight budget, you can check out Landingi, which is easy to use and has some great templates!