Ecwid vs Shopify - Quelle est la meilleure plateforme de commerce électronique ?

Dernière mise à jour le 22 avril 2023 par Ewen Finser

Today we’re going to be comparing Ecwid vs Shopify. L'objectif est de vous fournir une décision d'achat claire (passez à la fin). Nous espérons que notre comparaison de ces plateformes eCommerce vous aidera à choisir le constructeur de boutique en ligne qui vous convient le mieux.

Because let’s face the facts. Nowadays, there are so many Shopify (comme les Ecwid) out there that it’s difficult to choose the one that’s right for you.

And when you’re starting or running an online store, creating online marketplaces to host B2C and C2C sales, exchanging B2B offerings, or whatever it is that you’re doing – it’s important not to get overloaded and choose any old online store builder.

Vous pourriez bien regretter votre décision à long terme. Prenez donc votre temps. Recherchez autant d'outils de commerce électronique que possible. Et commencez par assimiler autant que vous le pouvez cette comparaison entre Ecwid et Shopify.

Ecwid vs Shopify – Main Differences Between

Les principales différences entre Ecwide et Shopify sont les suivantes :

• Ecwid primarily acts as a plugin to design eCommerce stores on pre-existing sites, whereas Shopify’s software specializes in letting you create standalone stores from scratch.
• Ecwid doesn’t offer its own payment aggregator to deliver a payment gateway service, Shopify does allow this.
• Ecwid doesn’t offer “Out of the box” POS software, whereas Shopify does offer it.
• Ecwid offers out of the box functionality, whereas Shopify requires you to download its free “Digital Downloads” app for selling a digital product.

Qu'est-ce que Ecwid vs Shopify et à qui s'adressent-ils ?

Ecwid et Shopify sont des outils de commerce électronique. Ils permettent aux petites entreprises, aux sociétés et aux entrepreneurs de créer des entreprises en ligne.

These businesses may be digital stores, virtual marketplaces, B2B  service exchange businesses, dropshipping, wholesaling, data exchange, and collection between businesses type stores or maybe even pre-tail also known as “pre-commerce” oriented.

Of course, there’s a key difference between these two e-commerce platforms. Ecwid is a plugin, whereas Shopify is an online store builder. Originally, Ecwid was purposed to turn generic, pre-existing websites into eCommerce businesses. While Shopify était destiné aux entrepreneurs, aux expéditeurs directs et aux entreprises cherchant à créer des boutiques en ligne autonomes.

Comme pour toute chose, le temps qui passe a engendré l'innovation. Ecwid et Shopify now offer the same functionality – you can use either eCommerce platform to embed pre-existing sites or create standalone stores.

Mais lequel est le meilleur ?

Shopify vs Ecwid – eCommerce Business Features

Point de vente (POS) | Gagnant : Shopify

Shopify and Ecwid offer license holders the chance to sell within brick and mortar stores – as well as online. So, they’re a fairly attractive option for those looking to move their “real” business online through a digital storefront.

Shopify “Point of Sale” (POS) hardware available includes tills, scanners for barcodes, receipt machines, and more (Ecwid vice versa – but only on its unlimited plan). Staff permissions and individual login keys are examples of POS features available to Shopify POS Pro license holders only.

Shopify’s POS functionality is also compatible with all iOS devices (iPhones, android, etc.). If you’re into retail, then Shopify’s POS system is a pretty good option. Oh, there’s also a Shopify POS bundle available.

To keep things balanced let’s now look at the Ecwid POS system. Which, is different from Shopify’s. Shopify boasts a POS app. Ecwid, on the other hand, doesn’t. Ecwid requires you to integrate with third-party POS apps. For example, Ecwid can be integrated with Square, Vend, Clover, and Shopkeep.

Shopify’s point of sale pricing is tiered. As is Ecwid’s. If you want to avail of the hardware provided by, say, Ecwid’s Square POS integration, then you must purchase the eCommerce solution’s “Unlimited” plan ($99/month per location). In contrast, Shopify requires you to buy a license for its “Shopify POS PRO” plan ($89/month per location).

Verdict : Shopify gagne

Overall, Shopify offers a more well-rounded solution with POS hardware on all Shopify plans including Lite. In contrast, Ecwid’s POS hardware is only available to unlimited license holders. Ecwid’s solution, however, may be useful to merchants completing door to door sales. This is due to a card reader and a mobile phone only being required to sell in-person using Ecwid’s POS – available on all plans.

Agrégateurs de paiement offrant des services de passerelle fiables

Un agrégateur de paiement performant et réputé est une intégration essentielle à toute boutique de commerce électronique.

(Just in case you don’t know – a payment aggregator is a software that lets companies verify and process transactions online. Paypal and Stripe are well-known payment aggregators. Payment aggregators provide payment gateway services, and that’s what we’ll be discussing in this subsection.)

Shopify offers 100 payment gateways to its customers. Meanwhile, Ecwid offers over 60. But, the number of payment gateways isn’t of importance. Quality and reliability pull rank in that respect.

Shopify offers an “out of the box” payment gateway for eCommerce – “Shopify Payments”. While Ecwid doesn’t.

Alors, qui gagne ?

Gagnant : Shopify (d'un cheveu)

If you don’t know how to configure a payment gateway into an online store, then Shopify Payments is a good option. But, if you can hire a web developer (or, do it for yourself) you’ll be fine using another payment gateway service provider.

C'est un point essentiel, seuls certains pays peuvent utiliser les paiements Shopify. Ainsi, la création d'une passerelle de paiement avec un agrégateur de paiement tiers sera essentielle pour certains utilisateurs de Shopify. Cela signifie qu'Ecwid est une solution d'e-commerce tout aussi viable pour ces personnes.

There’s also the issue of paying commissions on percentage sales. Appealingly, “Shopify Payments” doesn’t take a percentage commission of all your sales to fund its aggregator. So, whatever goes through your online stores’ payment gateway is yours.

Remember though – “Shopify Payments” is only available in select nations. So, it doesn’t matter whether you’re using either of these eCommerce solutions – you’ll still need to integrate with a 3rd-party payment aggregator to avail of gateway services.

Note as well, you’ll owe your aggregator as much as 2% of every credit transaction your online business completes. Plus, Ecwid and Shopify will be owed external payment gateway service fees.

So, Shopify is a more attractive option? Yes – but, only if you can avail of “Shopify Payments”.

Ecwid vs Shopify pour le commerce électronique | Intégrer la fonctionnalité de panier d'achat

Ecwid et Shopify (plan Lite 9$/mois) offrent tous deux des services qui vous permettent d'intégrer des fonctionnalités de panier et de caisse dans des sites web (Remarque : Ecwid est supérieur lorsqu'il s'agit d'intégrer des boutiques de commerce électronique dans des sites web préexistants). Ils deviennent ainsi des entreprises de commerce électronique.

For example, Shopify already comes with a whole host of useful features. The”Shopify View Cart Button”, “Shopify Update Cart Button” and “Shopify Empty Cart Button” are all prime examples. Basic? Yes. But nonetheless useful considering they save you having to tap into the Shopify cart API.

In a similar way, Ecwid is equally as useful. Afterall, Ecwid stands for “eCommerce Widget”. Meaning the purpose of the tool is to function as an eCommerce shopping cart in the form of, well, a widget!

Anyway, to get started with Ecwid take your shopping cart code and place it within your website. It’s quick, easy and also works for social commerce. Just embed the code into your social media page of choice and you’re done. The fact that you can embed Ecwid’s checkout/shopping cart functionality into any page on the internet makes it an amazing multichannel selling solution for eCommerce.

Gagnant : Ecwid

Shopify offers “Buy Buttons” that can be inserted into an online store, whereas Ecwid provides a plugin giving you the full functionality to run an eCommerce store. So, Ecwid offers features such as product search, product categorization, and multi-currency selling – all features unavailable with Shopify Lite.

On pourrait dire qu'à neuf dollars par mois, Shopify Lite est une bonne affaire. Il est livré avec des fonctions matérielles de point de vente et une fonction de sauvegarde des paniers abandonnés. Or, Ecwid vend ces deux fonctionnalités à un prix supérieur. Les utilisateurs d'Ecwid paient donc beaucoup plus cher.

Cependant, dans l'ensemble, Ecwid est une meilleure solution lorsqu'il s'agit d'intégrer des boutiques en ligne.

Abandon de panier | Gagnant : Shopify

Il arrive qu'un client place un produit de votre boutique en ligne dans son panier. Mais il oublie d'acheter le produit. C'est ce qu'on appelle l'abandon du panier.

Long story short, the consequences of cart abandonment within an eCommerce business is bad (you’re losing money!).

Les applications de commerce électronique Ecwid et Shopify luttent donc contre l'abandon de panier. Elles augmentent ainsi l'attractivité de leur offre en aidant les clients à finaliser leurs ventes. Pour ce faire, les deux plateformes permettent aux détenteurs de licence d'envoyer des courriels automatisés en cas d'abandon du panier pour rappeler aux clients de terminer leur achat.

Shopify is the winner not because it provides superior cart saving features, but because it does so at a much lower price point. Shopify Lite costs $9/month and higher. In contrast, Ecwid doesn’t let you avail of cart recovery until you purchase a mid-tiered plan. Costing somewhere around $30+ per month.

Quelques mots sur l'abandon de panier

Always be aware of how high your cart abandonment rate is. Higher rates could be down to minor problems such as ineffective sales copy. Or, perhaps a more serious issue to do with marketing strategy. For example, you may be selling a product your target audience doesn’t need.

Regardless, being aware of cart abandonment rates helps keep your business’ inventory moving, credited, and profitable.

Conception et développement avec Ecwid vs Shopify pour le commerce électronique

It’s common sense to make an attractive eCommerce storefront. If you saw a poorly designed website. Then, viewed a professionally designed website. Both offering the same product. Which store would you buy from? Yep, the store that looks the part.

So, do yourself a favor – pay close attention to this section. We’ll be telling you whether Ecwid or Shopify offers the better eCommerce CMS features for designing your online store.

Gagnant : Shopify

La conception d'un site web Shopify est facile et bien construite. Vous disposez d'une pléthore de possibilités de personnalisation. Ecwid, en revanche, est un plugin. Il s'intègre à votre site mais offre des options de conception limitées.

Shopify’s design system is just better. It allows you to pick a theme and design your online store like you would a Wix or WordPress site. The Shopify “Drag-and-Drop” builder comes with so many (free and paid) templates, not to mention design apps, that you don’t need a grasp of programming.

Ecwid, however, requires you to delve into CSS to get a more polished design. Otherwise, you’ll only have access to basic design functionality. Such as only being able to resize images by “Small, Medium and Large” as opposed to actual ratios.

Il n'y a pas vraiment de comparaison possible. Si vous voulez des options de conception et de personnalisation robustes, choisissez Shopify.

Apps/Intégrations

Shopify fait mieux qu'Ecwid en matière d'applications et d'intégrations. La place de marché d'applications de Shopify regorge d'intégrations. Et vous pouvez utiliser ces intégrations pour vous aider à gérer votre boutique de commerce électronique.

Ecwid dispose également d'une place de marché d'applications, mais avec beaucoup moins d'intégrations. Pour être précis, Ecwid propose environ 150 options d'intégration. Ce qui est dérisoire comparé aux plus de 3 200 intégrations disponibles avec Shopify.

Pour plus de détails, Shopify offre des avantages considérables en matière d'applications. Vous pouvez intégrer l'API de Shopify dans différentes parties de votre boutique. Vous offrez ainsi à vos clients des possibilités de navigation plus avancées grâce à la conception et à la personnalisation de votre boutique. Ecwid propose également une intégration API qui fonctionne de la même manière.

Both Ecwid and Shopify offer paid and free apps available for integration. If an app isn’t free there may still be a free trial available.

The Shopify app store is home to tonnes of helpful integrations. For example, Oberlo is a fantastic integration for Shopify drop shippers. While Quickbooks is a noteworthy Shopify accounting integration. There’s even a Shopify G-Suite integration.

Par ailleurs, Ecwid peut être intégré à des plateformes CMS telles que Wix, WordPress et Squarespace. Cela permettra aux propriétaires de ces sites de bénéficier de la fonctionnalité eCommerce. Cela renforce encore la raison pour laquelle Ecwid est parfait pour intégrer des sites de commerce électronique.

Overall Shopify wins due to the sheer volume of apps available for integration. Whether you’re an affiliate, a wholesaler, or in need of an email marketing solution – there’s something for you.

Dropshipping

Anyone looking to start a dropshipping business should purchase a Shopify license. The reason being is simple – integrations.

As we previously discussed, Shopify offers much more through its app marketplace than Ecwid. So, you’ve more options when it comes to building your dropshipping store for eCommerce. That being said, Ecwid is still a viable solution. But, like Shopify, it doesn’t offer an out of the box dropshipping app. You’ll instead have to visit the app store to acquire the functionality via a third-party provider.

For Shopify users, Oberlo is a great choice. It’s clean and acts as your dropshipping CMS once integrated with Shopify. Wholesale2b is the most recommended of the Ecwid dropshipping apps.

L'un des principaux avantages d'Ecwid et de Shopify par rapport à eBay et Facebook Marketplace est l'évolutivité. Vous disposez d'un logiciel CMS plus puissant qui vous permet de créer des boutiques de dropshipping plus importantes. Mais l'inconvénient est que vous avez besoin de trafic web pour vendre vos produits.

Something which isn’t required on social marketplaces. So, drop shippers may want to consider cutting their teeth on a platform such as eBay. It won’t require the same level of investment as it would using an eCommerce platform.

Ecwid vs Shopify – Soutien

Shopify

Shopify’s support is probably the best in the business. But, you’re talking fine margins.

Quoi qu'il en soit, l'application Shopify propose plusieurs fonctions d'assistance utiles. En voici quelques-unes :

• Un chat d'assistance réactif
• Shopify’s Support Team having a Contact Number
• La possibilité d'accéder à l'assistance par courrier électronique.

You’ll encounter no issues with Shopify. They’re quick to reply and usually very knowledgable.

Ecwid

Comme Shopify, Ecwid offre une excellente assistance. Voici quelques-unes de ses fonctions d'assistance les plus remarquables :

• Support téléphonique Ecwid
• Ecwid Live Chat
• Forum d'assistance Ecwid.

Shopify dispose également d'un forum d'assistance, tandis qu'Ecwid propose une assistance par courrier électronique. Les deux plateformes fournissent des ressources utiles contenant des instructions. Utilisez-les pour tirer le meilleur parti de chaque plateforme d'e-commerce.

Gagnant : Ecwid et Shopify

There’s no clear winner here. They offer similar support features at the same price points. In other words, both eCommerce companies offer amazing support.

Reporting

Ecwid et Shopify sont tous deux décevants en ce qui concerne les rapports. Mais pour des raisons différentes.

Ecwid is disappointing because it doesn’t offer out of the box data reports. You’ll have to integrate with a third-party app to get access to analytics. Which, is slightly unbelievable on Ecwid’s behalf. It’s an eCommerce plugin that can’t even provide you with basic information regarding store traffic and sales without an integration. Which, will cost you money depending on the analytics-based app you choose.

And Shopify isn’t much better. Does Shopify provide an out of the box reporting dashboard? Yes. But, can everyone avail of all its analytics? No.

Only hosts on the “Shopify” plan (79$/month) can avail of advanced reporting with Shopify. “Basic” users will have to make do with insufficient data reports. Which, is admittedly a little bit better than what Ecwid has to offer.

Dans l'ensemble, Shopify peut se targuer d'avoir une meilleure interface de reporting pour le commerce électronique. Mais c'est uniquement parce qu'elle en possède une intégrée à sa plateforme.

Facilité d'utilisation/UX

I don’t want to be another “Ecwid vs Shopify” UX writer. So, I’ll be blunt. Both of these tools are easy-to-use. Most eCommerce solutions are nowadays. And these pair are no exception. If you have a basic understanding of IT devices. Then, you’ll be fine with either Ecwid or Shopify.

As you can see, Shopify’s UI is clean and minimalistic. There are lots of buttons configured with drag and drop functionality to assist you in creating a store.

Likewise, Ecwid also makes it easy to get started. The “To-do list” is particularly useful for beginners and startups.

Fixation des prix

Here’s a screenshot of Shopify’s pricing taken from Shopify.com’s pricing page:

Now, a screenshot of Ecwid’s pricing page pricing:

Questions fréquemment posées

Ecwid vs Shopify – Buying Decision

Making a busing decision between Ecwid and Shopify ultimately comes down to one thing – platform vs plugin.

Shopify is an eCommerce platform. It boasts complex software, is an incredibly scalable solution, and can be integrated with roughly x21 more apps than Ecwid. Also, Shopify offers “drag and drop” functionality that enables license holders to build a standalone store from scratch.

In contrast, Ecwid is a plug-in. It’s nowhere near as robust as Shopify. But, that doesn’t mean Ecwid is a “bad” eCommerce solution. Instead, it just means that it’s best suited to people looking to create an eCommerce business by embedding basic functionality into their WordPress, Wix, or Squarespace site. Or, whatever primary CMS they chose to build their website.

So, here’s what to do. If you’re looking to build an advanced eCommerce store from scratch – buy a Shopify license for one of its higher-tiered plans.

And, if you’re simply just looking to sell products through a pre-existing site. Then, use Ecwid. Its “Buy-Button” feature (which, is much much better than Shopify’s!) can easily be integrated with all webpages. Be it a blog or Facebook page, Ecwid’s tagging ensures you can avail of multi-channel selling.

Plus d'informations :

• 3DCart vs Shopify [2020] : Quelle est la meilleure plateforme d'e-commerce ?
• Selz vs Shopify [août 2020] : Quelle est la meilleure solution pour vous ?
• OpenCart vs Shopify [2020] : OpenCart ou Shopify sont-ils meilleurs ?
• Volusion vs Shopify [Sep 2020] : Lequel est le meilleur ?
• SamCart vs Shopify [Nov 2020] : Quelle est la meilleure solution ?
• WooCommerce vs Shopify : Quelle est la meilleure plateforme ?
• Shopify vs Square [Mai 2020] : Square ou Shopify sont-ils meilleurs ?
• Shopify vs Amazon FBA