Last Updated on
Most things that can be measured can be improved, and SEO definitely falls in the category that can be enhanced with a few tweaks here and there. Take AccuRanker vs SEMrush for an example, these are two of the major SEO tools used today. When it comes to SEO, the ability to measure its potency is critical for success. In content marketing, you have to track not only your SEO strategy but also analyze it. If you can do this, then you can improve it for better content marketing results.
So what is SEO, and why do you need it? SEO or search engine optimization is the framework that is supposed to be adhered to by your blog or website to ensure that ranking on search engines is optimized. Without it, you will have nil chances of achieving your dream blog traffic numbers. With adequately done SEO, foot traffic can quickly be transformed into customers or prospects.
Without the right tracking mechanism and metrics, however, SEO can be like taking a shot in the dark. Google today, rolls out its algorithm updates once or twice a month, and as intelligence as these updates are, they have thoroughly complicated SEO. As an illustration, there are now over 200 Google ranking factors that count in your page’s ranking. The average content length for first SERP now stands at almost 2000 and is enlarging by the day.
A keyword tool makes SEO much, but for you to choose the right one, you have to screen tons of products online. Accuranker vs SEMrush which one will measure up for your business? , and below is a review of these high-performance SEO and rank tracking tools.
Table of Contents
Accuranker is cloud-based and tracks both global and local rankings on Bing and Google on a daily basis. You can employ it to track results in the smallest of zones like your postal code, state or city, or by keyword. The software also keeps records that can be used to improve your trends and changes analysis.
For future reference, you can also download historical keyword metrics in CSV format. These features are essential for users who may need to move to a different rank tracker in the future. Not only does AccuRanker track keywords and websites in a flash, but it also does offer critical SEO insights on its platform.
It is useful for agencies, professionals and businesses alike and should you like to try it before taking a dive on its deep end, try its free 14-day trial. Once you have signed up, you will be taken to its home page. From there, you can begin to build your keyword tracking abilities. On its home page, you will also access its formidable features such as;
If you already have a GA account, connect it to your new AccuRanker account, easy peasy. Once this is done, you will easily track your blog’s keywords daily. If you would like to import additional keywords as well, it is easy to do so using this feature.
The most important metrics you need when forming your blog’s or website SEO optimization, are daily keyword metrics. AccuRanker will track these keywords and update them, making it easy to view and act as fast as necessary.
Agencies need to keep updating their clients with the latest progress reports, and AccuRanker makes this process super easy. Through it, you can view the quality of your SEO rankings via a detailed report, complete with the necessary charts and graphics.
If you would like to delve further into the analysis of the data, export the data availed by the platform to other file formats. This will assist you with more insights into your SEO strategy.
This feature is perfect for teams that have a wide variety of clients and are therefore tracking a good amount of keywords simultaneously. This monitoring feature makes it much easier to monitor and track different metrics at the same time.
Every content marketer loves to compare themselves with their competition. AccuRanker understands this and has an inbuilt competitor monitoring features that monitor what your competition is up to. If their keywords are ranking better than yours are, then you can use the metrics provided to up your SEO performance.
Up to date data
You can access instant on-demand metrics using the platform’s instant refresh button. There is also fresh keyword data every 24 hours as well as historical data for the monitoring of trends. All this useful information is availed in one customizable, pleasant looking interface, which is very intuitive to use. This data holds important info on your keyword’s performance in different timelines. The keyword’s history is also availed. The keyword data available is not only for your landing pages but featured snippets as well.
Third party integrations
If you are an acute SEO tracker, then you most likely have other tools that you work with on your side. With AccuRanker, you do not have to open tons of windows every day to keep up with the going on’s of your keywords. The platform integrates with not only Google analytics, but also Google Data Studio, Google Search Console, and Adobe Analytics. Sharing data across platforms, therefore, becomes very easy.
The notes feature works like GA’s annotations and are ideal for keyword tracking and your overall SEO optimization strategy. Using the function, you can add notes to a keyword and review the note later to remind yourself of steps you need to optimize your content and what the outcome was. You can also use the tool to mark events.
Segmenting filtering and tagging of data
If you have large quantities of keywords or various data points you are working with, then the ability to categorize and apply filters on their metrics is very advantageous. You can, for instant use filters such as ranking position or search volumes to make it much easier to analyze your data.
Identifying Threats and Opportunities
An average ranking signifies a threat and is an excellent early warning system that perhaps you need to work on your SEO because your keyword’s performance is dropping. A keyword that is ranking well presents a unique opportunity as well. Accuranker displays this data clearly to enable you to boost your blog’s organic visibility.
Social media metrics
Social media has become a critical content marketing zone. With Accuranker, you can begin to review your social media likes and shares. This greatly assists in your SEO optimization strategy. Mobile and desktop metrics for all zones also available.
This icon is situated on Accuranker’s sidebar. It is a very innovative way of displaying the performance of an SEO strategy. The icon has four moods that indicate your keyword’s performance on Google during the day.
SEMrush is well known for its SEO abilities, but it does much, much more than that. It is a comprehensive content marketing suite. It is a great tool that will assist you to to not only manage but also strategize better when it comes to content marketing and paid advertising. Content marketing is actually part of the platform’s complete marketing stack.
While these two top of the range features are fantastic at both conversion and lead generation, SEMrush has even more offerings. The platform has also integrated social media marketing which, when combined with its SEO and content promotion features, makes it a thoroughly reliable tool.
Now the people at SEMrush are dying to impress, so they have added another feature, which is perhaps the most popular of all of the software’s tools. This is its competitor intelligence that will help you stay steps ahead of the competition.
With so much on one plate, you would be forgiven to think that perhaps SEMrush is one of those hard use and convoluted platforms. On the contrary, the platform is well structured, and it does bear fantastic results.
Search Engine Optimization
The platform’s SEO approach is very organic. It assists its user to mine keywords that are the best for use in a target market. The platform has various metrics that will help you gauge the suitability if a keyword, ranging from traffic, search volume, CPC, competitive density, and trend.
Other useful metrics available include other domains that are capitalizing on your chosen keyword. The Keyword Magic tool helps to point out SERP components that will be affected by your keyword, as well as its difficulty.
SEMrush also does scan your website’s or blog’s pages through its site audit feature. Not only does it identify errors, but it also gives you ways to resolve technical glitches. It will also build an audit report to ensure that progress is tracked. More to it, SEMrush’s position tracking feature also records your webpage’s positions on both mobile and PC platforms across Google website versions for SERP tracking. If your blog, for instance, dips or gains in rank, the software will alert you to ensure that such changes are dealt with promptly.
Paid ads analysis
While organic results bring in to a website up to70 to 80% of all search traffic, paid traffic can bring on the remaining 20 to 30%. Web statistics show that 65% of all online buyers who have made up their mind to make a purchase often click on paid ads. SEMrush gives you the finesse required to ensure that paid ads to their best job.
Its Ad builder is fantastic for assistance with the creation of catchy ads, and it has advanced editing tools as well. There is also a keyword insertion tool as a metric on competitor ads that can also be lifted as templates if desired. You will also get to enjoy its PPC Keyword feature by utilizing the Google Product Listing Ad feature and view your rivals and their SEO strategy.
Besides topic research, this SEMrush feature also identifies what potential questions your audience could be inquiring about your chosen topic. The first step towards the creation of compelling content starts with understanding your audience, and SEMrush puts this knowledge on your fingertips. The platform will also monitor your blog and provide potentially useful backlinking opportunities.
Social media marketing
Its social media tracker does not only spy on your rival’s brands but also unifies all of your social media channels. Even more useful, it has a social media-scheduling tool whose job is to organize all of your future posts and keep all channels’ content fresh. In addition, if you want to introduce some other forces via an RSS feed, you can do so from the platform. Social media analytics can be potent drivers to your SEO strategy, and SEMrush will make them accessible via its interface or in PDF format.
SEMrush’s spy prowess does go beyond its already impressive arsenal of PPC ads, content distribution structure, rival’s keywords, and backlinks or their social media performance. The software also goes deep into your competitor’s metrics through its Traffic Analytics. You can also compare this data by country or by other parameters such as SEO strategies or paid search. Therefore, if you want to benchmark your brand against that of your rival, SEMrush will assist you to do it.
Both SEMrush and Accuranker are excellent tools and do not come cheap. In their annual billings, for instance, SEMrush’s Pro will costs you a good $83 per month, for some of its features. Accuranker wins in the pricing battle because it has one $71 per month annual billing for all its perks. In addition, for anyone willing to test-drive the platform, Accuranker has a 14-day free full trial of its features.
When it comes to features, SEMrush definitely is the content creator’s and marketer’s Swiss army knife. It has most features that ACCuranker has, then more. Its competitor’s research is unrivaled. However, SEMrush has a steeper learning curve than Accuranker has. Its multitude of features could also be very useful to an agency or high-level content marketer but could be underutilized for smaller blogs and websites.
Here are other related articles you may be interested in:
I blog about the tools I use every day because everyone hates hype-mongers. Don't be a hype-monger. I build web assets every day and I know the struggle with choosing the right tools. From SEO to website creation, to sales funnels tools, I've used them all and now I'm here to tell you about them.