Social media automation software makes the world go round. No doubt. Sendible has cemented it’s place as one of the popular media marketing automation platforms in the space, but is it really the best option?
While Sendible offers some powerful features, it can be somewhat limiting when it comes to pricing structure relative to the number of users (and brands) that you may need to manage.
Whatever your reason for looking further afield, the following are the top media management alternatives to Sendible that I personally researched.
Without further ado, here are the top options to consider:
Summary: Missinglettr is the social media management tool that every blogger and content manager wants, at an affordable price, and with an easy to use interface. No need to hire a social media manager or expensive social booster influencers.
Very easy to use, simple to get started
Seamlessly synthesizes existing blog posts to instantly queue social engagement distribution messages
Generous free trail
Affordable pricing, scales well, best value for the money in class
Automates the most difficult parts of social media management and audience building (finding and prepping posts to share)
Might not be suitable for large enterprise clients
No built-in CRM features or contact management
Short track record (relative newcomer compared to Sendible)
Summary: SocialPilot has been around for a while, but that doesn’t mean they haven’t been innovating. Constantly releasing new features, SocialPilot is the affordable (but fully featured) alternative to Sendible for end-to-end social media management.
Affordable pricing schedule that scales well (compared to Sendible pricing)
Almost half the price of Sendible
Facebook Ads support
Offers annual payment options (to save additional)
Compatible with Rebrandly, and Sniply link shortening (URL shortener), in addition to Bitly (Sendible only works with Bitly)
Summary: SocialBee is another less-heralded social media management automation service that punches FAR above it’s price, particularly adept at creating evergreen social media posting and social share re-cycling.
Unique social media evergreen post planning and recycling
Abiltiy to create multiple “categories” for social media distributions to different audience types for building specific followers
More affordable pricing tiers compared to Sendible
Offers concierge services for an additional fee
Concierge pricing seems overpriced for what it is (basically onboarding and initial setup)
No built-in WordPress dashboard or calendars (like CoSchedule)
Summary: Agorapulse is another social media platform catering to mid to large scale businesses who need deep insights and analytics tools in additional to basic automation. While it might offer TOO much for a freelancer or basic blog, it is a great option to consider as you scale.
Deeper analytics reports than Sendible, particularly for Instagram
Offers 24/7 full support if you need it
Built-in comment tracking and response tracking across all social profiles, followers, and audience groups
ROI based summary reports (better for campaign tracking)
Integrates better with Pinterest
Integrates with more social media channels and platform partners
More foreign languages supported (Sendible only supports English)
Initial pricing tier is almost 2x more expensive than Sendible
Not really suitable for freelancers or starter businesses (no “small business” plan)
Summary: Loomly is another of the more recent social automation tools hitting the market, having learned a few tricks from Sendible. Loomly adds some nice touches (and cheaper price points) in addition to full Pinterest integration.
Offers full Pinterest integration (Sendible does not)
Visually pleasing calendar management dashboard
More affordable starting price
Email and push notification support and integration
Summary: Hootsuite (along with Buffer below) is one of the “old guard” social media marketing and management tools. Hootsuite provides a particularly user-friendly interface with affordable pricing tiers for all types of businesses.
Full 30 day Free Trial period
Robust performance metrics (all tiers) to guage engagement
Contest tool to help with social contests
Annual pricing available
Large jump in pricing from Pro Plan > Team Plan ($29/month to $129/month)
No sentiment analysis like with Sendible
Less functional content curation
Hootsuite Prices: Pro Plan starts at $29/month, Team Plan scales to $129/month, Business Plan up to $599/month and custom Enterprise Plans available beyond that.
Summary: Buffer (along with Hootsuite) is now one of the “old” scheduling tool incumbents, having evangelized a generation of social media marketers. Buffer is definitely one to at least take a second look at as they have evolved (slowly) over the years.
Better mobile app tools and social media dashboard compared to Sendible
Much longer track record in business
Most integrations of any social media networks management tool
Free Trials available
Integrates with Google Analytics
Limited social media analytics at entry level tiers (compared to Sendible)
No pure automated post recycling (like SocialBee)
Starter plan throttles you to scheduling out 100 posts at a time
Limited content curation capability
Huge jump in price from Pro > Premium Plans ($15 > $65/month)
Complicated pricing tiers and structures based on “Publish”, “Reply”, and “Analyze” (much of which Sendible and others include standard)
Buffer Prices: The core Buffer plans (under the most popular “Publish” plans) start at $15/month for the Pro Plan, $65/month for the Premium Plan, and $99 for the Premier Plan.
Looking for more AUTOMATION? The evergreen post-recycling with SocialBee creates a truly automated (set it and forget it) social media distribution across all of your social channels. Check SocialBee promos here.
About the Author
I blog about the tools I use every day because everyone hates hype-mongers. Don't be a hype-monger. I build web assets every day and I know the struggle with choosing the right tools. From SEO to website creation, to sales funnels tools, I've used them all and now I'm here to tell you about them.