(Last Updated On: January 1, 2018)
Let’s face it, your site needs to help you make money.
But here’s the thing:
There are millions of sites in the world, including some of your stiffest competitors.
To make more sales, you need to first get more leads. These leads will then need to then be nurtured into paying customers and even repeat customers.
But how do you stand out? How do you get those leads in the first place before you even nurture them?
One of the easiest ways to do this is to create a sales funnel. You create an offer page that offers a freebie to your visitors. Once they sign up, they receive some form of incentive such as free software, an eBook or an online mini-course among others.
Since they’ve voluntarily signed up, they’re more likely to want to read more from you. Therefore you can keep sending them tips and freebies. You can also once in a while market your products to them. Since many will have warmed up to you, you’ll make more money this way.
It’s definitely not easy to create a sales funnel with things like offer pages, thank you pages, uploads, sales pages and upsells among others. It takes a lot of time and energy.
But there’s a solution for you.
In this article, we will take a look at ClickFunnels vs. Leadpages, powerful applications that you can use to generate more leads and earn from your traffic. In fact, these applications are so powerful, that you can use them even if you don’t have a website.
Why you need an efficient sales funnel on your website
Before we dive into a showdown between ClickFunnels and Leadpages, it is important to understand why landing pages that are designed. As stated above, sales funnels are crucial in maximizing your profits.
Landing pages create the opportunity for you to learn more about your visitor and potential customer. To acquire this information, such as name, email address, gender, age, etc., you will have to offer something enticing, such as a discount or a free gift in exchange.
After acquiring the information, you can then nurture and follow-up on these leads later, all of the efforts leaning towards making a sale.
Now, one of the most crucial benefits of getting a visitor into your sales funnel is that you will have their contacts for as long as they’re signed up. This is due to the fact that the first step in every sales funnel is collecting contact information, which in most cases is an email address.
Once you have their contacts, you can then be sure that first, your leads are genuinely interested in what you offer. This opens an opportunity for you to start pre-selling your products or services in an environment that is full of trust which makes it easier to make a sale.
The next key step in any sales funnel is to guide your leads to a sales page. This page should be specially designed to make it as easy as possible to make people to make a purchase. You may have noticed such a page online that may include conspicuous ‘buy’ buttons, images and videos of the product, pros of using the service/product, benefits to help close a sale, eye-catching headings, etc.
For the leads that actually leave their payment details and make a purchase, you then make use of one time offers, as well as other after sale strategies such as upsells and downsells. This last step is crucial in order to really grow your online business.
ClickFunnels vs. Leadpages
Now that we fully understand the benefits of a landing page, the first stage of a sales funnel, we can make a more informed comparison between these two tools, which though similar, are different in many subtle ways.
ClickFunnels can be described as software used for creating effective sales funnels that work in tandem from lead capturing to sales, all in one platform. It can be viewed as either a web page performance boosting service or a software application, since it offers a varying range of services.
The main aim of this software is to design webpages that are able to best attract new visitors to a website and turn them into loyal customers. This software, therefore, allows designers to incorporate crucial sales elements that enable a business to achieve more conversion of traffic into customers.
In a nutshell, the “funnels” in this software are a series of webpages designed in such a way that they all build up and lead to a pre-defined sales pitch for a targeted section of visitors who are searching for a specific product or service.
One of the obvious differences between ClickFunnels and Leadpages lies within the scope of their functions; ClickFunnels having much more features to offer designers.
Leadpages is another specialized landing-page boosting tool. It features simple drag-and-drop design features that make it a powerful landing page building software.
The appeal of using Leadpages vs. ClickFunnels is a common one in digital marketing circles, with Leadpages acclaimed as one of the best and most successful tools when it comes to truly improving traffic and converting leads.
Leadpages is able to integrate with email service providers (ESPs) to enable businesses to capture even more leads.
Compared to ClickFunnels, this software is simpler to use, takes less time to load and is able to come up with some pretty awesome landing pages that actually achieve results without any need to know how to program. Let us take a look at some of the key differences between the two online marketing applications below.
ClickFunnels and Leadpages share various features, however, they also have many other unique features that will make a difference depending on what you want to achieve with your website.
For instance, both make it extremely simple to create efficient landing pages, collect visitor information (emails, names, etc.), as well as making follow-ups using either email or SMS.
The main difference is that ClickFunnels is an all-inclusive sales funnel application that offers services such as landing page creation, event hosting, sending email autoresponders, processing sale data, etc. Leadpages, on the other hand, is a dedicated landing page creation tool that enables users to create optimized pages as well as fancy forms that capture more leads.
Landing page builder
Both ClickFunnels and Leadpages offer designers the ability to design unique landing pages. ClickFunnels is fitted with a drag-and-drop page builder that is made with both the beginner and seasoned designer in mind.
Using ClickFunnels, all you have to do to create a great landing page is drag-and-drop the various elements of a web page such as images, videos, bullet points, headings and subheadings, etc. onto an empty canvas.
The software allows the addition of custom elements such as; an ‘Add to cart’ button thanks to the software’s in-built shopping cart, videos that can auto-play after a set period of time, pop-ups that show after a countdown, etc. It makes it easy, clean and quick to set-up a highly effective landing page once you have gotten acquainted with its rather unintuitive user interface.
Even though the landing page builder in ClickFunnels is not as powerful as that in Leadpages, it is all you need in an all-inclusive sales funnel design tool.
As mentioned above, ClickFunnels is about building web pages (funnels) that ultimately lead to sales from beginning to the end. On the other hand, Leadpages is all about landing page design.
With Leadpages, creating beautiful, effective and light landing pages is as easy as 123. The in-built builder is much more powerful with many more features. Like ClickFunnels, Leadpages also follows a drag-and-drop design concept with all the elements of a web-page such as countdowns, text blocks, headlines, sub-headlines, images, etc., extremely easy to add.
Leadpages was designed to boost the performance of pay per click campaigns. As a result, it also comes with other features that online marketers may find useful such as the ability to add an exit pop-up when a visitor is leaving the site.
Leadpages offers hundreds of both desktop and mobile optimized templates that you can utilize to create the perfect landing page. It also comes with two-step opt-in forms that prove useful when seeking to generate leads from articles, blog posts and other content on your site.
In a nutshell, Leadpages is fitted with a much wider range of features for designing the landing page compared to ClickFunnels which is expected.
Building sales funnels
Given the functions that both ClickFunnels and Leadpages perform, it is only fair that we compare the two in terms of the ease in which they lead the visitor from sharing their contact to making a purchase.
To begin with, ClickFunnels comes installed with different sales funnel structures that are designed to help create funnels whether to sell a product or host a webinar. This makes it extremely simple to build a sales funnel for your services/products, upcoming event or other marketing scenarios that may need you to effectively communicate to your customers.
In ClickFunnels, it is easy to set-up a complete sales funnel. First, you set your goals using the available options which include: collect emails, host a webinar, sell service/product and give the project a name. The software will in turn build all the required pages automatically.
When using Leadpages, creating a complete sales funnel is much more complicated. This is because you will have to integrate Leadpages with a third-party mailing list tool, a payment processor as well other services in order to come up with a fully functional sales funnel.
Therefore, Leadpages is efficient in creating landing pages but ClickFunnels is much more efficient in building sales funnels in just a single click.
The starting price for ClickFunnels is $97 per month for the basic plan. This includes the capability to create a maximum of 20 funnels and 100 web-pages for up to 20,000 visitors per month. This plan allows you to add an unlimited number of contacts from your leads and up to three unique website domains.
The $97 monthly plan also includes A/B split testing, webinars, email integration and template funnels for websites that require membership. You will also have access to the payment processor in-built in ClickFunnels to accept credit card payments from your funnel. Using the payment processor is charged separately at a fee of 2.9%.
The full version of ClickFunnels called the Etison Suite costs $299 per month. It includes access to features dubbed ClickFunnels, Backpack and Actionetics. This plan enables the creation of unlimited funnels and web-pages as well as process an unlimited number of visitors per month.
You can enjoy a 14-day free trial to see if the tool serves all of your internet marketing needs before becoming a customer.
Leadpages, on the other hand, is much cheaper, with its Standard plan starting at $25 per month with the annual billing option. This plan comes with the ability to create unlimited landing pages, engaging pop-up forms and direct publishing to WordPress.
You can also opt for the Pro or Advanced plans which come with more functionalities such as A/B testing, lead capture using text message etc. The Pro costs $49 per month while the Advanced costs $199 per month each with annual billing.
With Leadpages, there is no free trial. However, if you are not satisfied with the product, they offer a hundred per cent 30-day money-back guarantee.
After looking at the main features fitted in both Leadpages and ClickFunnels, it is clear that they both have much to offer online marketers. Both hail from reputable sources and based on reviews by users, both technologies have been proven to work, depending on what your goals are. Also, both tools have the same drag-and-drop landing page editors and both allow email integration with popular ESPs.
However, compared to ClickFunnels, Leadpages is more limited when it comes to scope since it is only good for making landing pages that will be used to create leads. In this, Leadpages really shines and has been established over the years as a great tool for any digital marketer.
For instance, its popular LeadBoxes feature which involves two-step opt-ins and automatic lead magnet delivery, make it extremely simple to build email list using content upgrades.
As a result, if you are mainly focused on generating leads, Leadpages is the way to go.
On the other hand, if you want to sell a product or service on your website then ClickFunnels is the best choice.
The main disadvantage will be that it is more difficult to use considering its scope and functionality. However, after you are familiar with the various tools and controls, this service can grow your sales exponentially once you start building sales funnels for each service or product.