Online marketing today requires the generation of leads that will make purchases to keep businesses profitable. If you are still relying on a generic homepage, then you are behind the times. Landing pages are better suited to highlighting customer needs and targeting them.
Landing pages are not easy to build unless you have coding and webpage building experience. For the less tech-savvy, landing page builders can make the whole process a breeze. Some tools will not only help you build these essential pages but will also help you to monitor their performance. Below are four of the best there are.
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LeadPages is an essential tool used to grow a business’s email list to increase profits. LeadPages is however different from email marketing software such as InfusionSoft or MailChimp. These two assists business growth by amongst other few things, automating email marketing to your subscribers.
LeadPages, on the other hand, helps you to capture more subscribers so that you can have a broader base of subscribers to market to. LeadPages does this by helping you to build landing pages and is especially useful for business people who are not tech savvy enough to create their own from scratch. If you also are an entrepreneur without a large marketing budget to pay for professional web building services, then this is your tool.
The software has all you need to ensure that you have high conversions from your landing pages to enhance your lead generation marketing campaigns.
This feature is a drag and drops landing page builder that will help you to customize the design of your pages. The platform has at least 100 templates to work with, and you can apply an industry filter to narrow down your choices. There is conversion rate data also to help you pick models that have proven performance.
While LeadPages templates are free, there are third party templates that will require payment to use. The hosting fee is paid off by your subscription fees. If you are not sure which pages are best for you, the system allows you to do A/B tests, and you can evaluate the results of the performance tests on Google Analytics or Facebook Pixel.
You must have encountered some pop-up boxes that pop when you are clicking away from a page. Those are Leadboxes, and they can be set to pop up after a set of conditions are met, or they can do so automatically. Sometimes a visitor has to click a button or an area of the webpage for them to appear. LeadPages have a drag and drop editor that helps to set up these Leadboxes for more conversions.
To help you improve and build better marketing tactics, the platform tracks opt-in boxes data. You can also pair it with a website optimizer or Google Analytics to capture more data on your boxes.
If you are for example running a webinar, leadlinks inserted to broadcast emails enable instant registration of their recipients. All an email recipient has to do is to click on the link and voila!
Millennials do prefer texting to email, so Leaddigits helps to collect more than email addresses. With this feature, you can get phone numbers as well through a built text list.
Instapage is cloud-based and has an easy to use drag and drop editor meaning that you require no coding experience to use it. It also does integrate easily with email marketing, social media and CRM to cut out software clutter. Instapage integrates with more than 20 tools used for online marketing.
Its squeeze pages collect emails from your visitors by giving them something of value in return when they sign up the pages. This could be anything from case studies, webinar or video info, whitepaper or newsletter. The information on the squeeze page should be of value and enticing to the visitors so that it can net as many as possible.
Instapage starts you off with at least 194 templates to get you started, and you can also use its blank page to customize your template. Instapage integrates with email automation tools such as Active Campaign, MailChimp and ConvertKit.
The landing pages built are freely hosted on the platform’s serves or embedded on your Facebook page or WordPress blog.
You can use this Instapage feature to advertise your services or products and drives your visitors into the website to explore more related content. The splash page will either automatically direct the user to your home page or will wait for the user to click a button that sends them there. The splash page can also be a welcoming tool for your visitors and can have content like Forbe’s “thought of the day.”
The platform also allows for A/B split tests just like LeadPages to increase conversions. You can then use the data collected to tweak your pages.
With the platform’s editor, you can easily add videos, images, buttons, paragraphs, headlines, shapes and forms to your pages with its drag and drop editor. The editor has a pixel-perfect kind of precision that assist in moving widgets and elements around to any part of your page. No restriction here, which gives you a lot of creative rooms to build your pages as you deem, fit. You can even layer your elements and to ensure that you do not have a quirky layout the platform displays guidelines when moving items and has to align buttons for elements too.
The editor also allows users to toggle between mobile and desktop views for easy page editing.
Lets, for example, you are creating a ton of landing pages whose only significant difference is messages and copy…how can you simplify the task and create a consistent style? Instablocks unlike other landing page builders allows you to create a component then turn it into a premade block that can be applied on any page when necessary.
Instapage has been designed with online marketing in mind and the landing pages created can easily be added ad groups and ad channels you are targeting. The platform also replaces dynamic text to match the landing pages copy as per the keywords used by your website’s visitors.
Click Funnels is one of the most common landing page builders in the digital marketing world. It prowess is in the pioneering of sales funnels for online marketing. The platform is one of the largest Software as a Service – SaaS business there is, probably because it does actually help marketers increase their bottom line. How does it do this? By turning visitors that land on a website into customers. Click Funnels has helped many entrepreneurs and business to sell services and products online.
Some of the tools most businesses require when launching out in online marketing include, affiliate software, web hosting services, landing page apps, Wordpress for blogs, webmasters and so on. Click Funnels is all these functions in one. With this platform, you can build a sales funnel to track sale prospects, drop off rates and leads across the funnels. The platform also has A/B split tests to ensure that your online sales campaigns are targeted to the right audience.
The platform also has a payment getaway and autoresponders as well to make sure that you can run your marketing campaigns with ease. For landing pages, Click Funnels will help you to build a website complete with a lead page to attract leads to your business. From this website, you can launch your product, run podcasts or webinars.
Click Funnels, therefore, integrates a CRM, sales and marketing features in one package. It has a fantastic drag and drop editor too for the creation of landing pages.
Russell, Click Funnels owner, has several funnels he has identified ideal for business success and grouped them into Sales page, Event, and Capture funnels. All in all, he has designed 22 types of funnels.
With the Click Funnels visual editor, you can design your landing pages as you deem fit. The platform’s pages are usually laid out in sections with columns and rows. All you need to do is drag the sections with your mouse’s cursor and drop them where you desire them the most. Instapage has an intuitive and more flexible editor for its landing pages, but Click Funnels’ also performs well. You, therefore, do not require any prior coding knowledge to create great landing pages with Click Funnels.
Click Funnels has a selection of awesome widgets that will assist you in designing the landing page of your dreams. These include images, headlines, text, video, input forms, and button widgets. Elements on Click Funnels are customizable on its editor sidebar. You can, for example, change the widget’s margins, alignment, fonts, and background colors as well.
OptimizePress is a feature packed platform that not only helps to create landing pages but sales pages, training ages, launch funnels, marketing sites and portals for members. The platform will also help manage your WordPress pages.
Just like the other mentioned landing page builders, OptimizePress has a drag and drop editor that works in real time. This means that you do not have to keep refreshing your pages as you design. The editor is also very intuitive and easy to use.
The platform has over 30 templates that you can import over to your website to keep your conversions high. It also has over 40 elements that will assist you in customizing your landing pages. These include video and audio players, order and guarantee boxes, progress bars, content toggle, countdown timers, Facebook comments amongst others.
This feature ensures that all pages work optimally on all screen sizes and gadgets.
All the tools on this list are genuinely fantastic tools. Instapage though has more landing page templates and exquisite features as well so it makes a great landing page design tool. To choose the best tool for your business’s use trial and error first. Use the platforms that have free packages and measure them against each other before you make a final decision
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I blog about the tools I use every day because everyone hates hype-mongers. Don't be a hype-monger. I build web assets every day and I know the struggle with choosing the right tools. From SEO to website creation, to sales funnels tools, I've used them all and now I'm here to tell you about them.