The Best LeadPages Alternatives Worth Trying

By Ewen Finser | Funnels

THE BEST LEADPAGES ALTERNATIVES WORTH TRYING

Online marketing today requires the generation of leads that will make purchases to keep businesses profitable. If you are still relying on a generic homepage, then you are behind the times. Landing pages are better suited to highlighting customer needs and targeting them.

Landing pages are not easy to build unless you have coding and webpage building experience. For the less tech-savvy, landing page builders can make the whole process a breeze. Some tools will not only help you build these essential pages but will also help you to monitor their performance. Below are four of the best there are.

LeadPages

LeadPages is an essential tool used to grow a business’s email list to increase profits. LeadPages is however different from email marketing software such as InfusionSoft or MailChimp. These two assists business growth by amongst other few things, automating email marketing to your subscribers.

LeadPages homepage

LeadPages, on the other hand, helps you to capture more subscribers so that you can have a broader base of subscribers to market to. LeadPages does this by helping you to build landing pages and is especially useful for business people who are not tech savvy enough to create their own from scratch. If you also are an entrepreneur without a large marketing budget to pay for professional web building services, then this is your tool.

The software has all you need to ensure that you have high conversions from your landing pages to enhance your lead generation marketing campaigns.

Features

Landing page creator

This feature is a drag and drops landing page builder that will help you to customize the design of your pages. The platform has at least 100 templates to work with, and you can apply an industry filter to narrow down your choices. There is conversion rate data also to help you pick models that have proven performance.

While LeadPages templates are free, there are third party templates that will require payment to use. The hosting fee is paid off by your subscription fees. If you are not sure which pages are best for you, the system allows you to do A/B tests, and you can evaluate the results of the performance tests on Google Analytics or Facebook Pixel.

Leadboxes

You must have encountered some pop-up boxes that pop when you are clicking away from a page. Those are Leadboxes, and they can be set to pop up after a set of conditions are met, or they can do so automatically. Sometimes a visitor has to click a button or an area of the webpage for them to appear. LeadPages have a drag and drop editor that helps to set up these Leadboxes for more conversions.

Tracking of Leadboxes

To help you improve and build better marketing tactics, the platform tracks opt-in boxes data. You can also pair it with a website optimizer or Google Analytics to capture more data on your boxes.

Leadlinks

If you are for example running a webinar, leadlinks inserted to broadcast emails enable instant registration of their recipients. All an email recipient has to do is to click on the link and voila!

Leaddigits

Millennials do prefer texting to email, so Leaddigits helps to collect more than email addresses. With this feature, you can get phone numbers as well through a built text list.

Other platform highlights

  • Built-in payments
  • Templates that responsive and mobile friendly
  • Analytics and easy to use A/B  testing
  • Easy integration with most CMS including Joomla, Squarespace, and WordPress

Pros

  • Easy to use and requires no prior experience in coding or web page design
  • A choice of over 160 checkouts, 404, product launch, webinar and thank you pages
  • Integrates well with most CMS and email marketing automation software like ConvertKit
  • Effective Leadboxes builder
  • Unlimited creation of landing pages on your website
  • If you have 404s or old landing pages, the platform can automatically redirect them to new landing pages
  • Responsive customer service

Cons

  • A hefty price tag for small businesses and entrepreneurs on a shoestring budget
  • Some of their standard pages are not customizable

Pricing

LeadPages pricing

LeadPages Alternatives

Instapage

Instapage is cloud-based and has an easy to use drag and drop editor meaning that you require no coding experience to use it. It also does integrate easily with email marketing, social media and CRM to cut out software clutter. Instapage integrates with more than 20 tools used for online marketing.

Its squeeze pages collect emails from your visitors by giving them something of value in return when they sign up the pages. This could be anything from case studies, webinar or video info, whitepaper or newsletter. The information on the squeeze page should be of value and enticing to the visitors so that it can net as many as possible.

Instapage homepage

Instapage starts you off with at least 194 templates to get you started, and you can also use its blank page to customize your template. Instapage integrates with email automation tools such as Active Campaign, MailChimp and ConvertKit.

The landing pages built are freely hosted on the platform’s serves or embedded on your Facebook page or WordPress blog.

Features

Splash page

You can use this Instapage feature to advertise your services or products and drives your visitors into the website to explore more related content. The splash page will either automatically direct the user to your home page or will wait for the user to click a button that sends them there. The splash page can also be a welcoming tool for your visitors and can have content like Forbe’s “thought of the day.”

Sales page

The platform also allows for A/B split tests just like LeadPages to increase conversions. You can then use the data collected to tweak your pages.

Instapage Editor

With the platform’s editor, you can easily add videos, images, buttons, paragraphs, headlines, shapes and forms to your pages with its drag and drop editor.  The editor has a pixel-perfect kind of precision that assist in moving widgets and elements around to any part of your page. No restriction here, which gives you a lot of creative rooms to build your pages as you deem, fit. You can even layer your elements and to ensure that you do not have a quirky layout the platform displays guidelines when moving items and has to align buttons for elements too.

The editor also allows users to toggle between mobile and desktop views for easy page editing.

Instablocks

Lets, for example, you are creating a ton of landing pages whose only significant difference is messages and copy…how can you simplify the task and create a consistent style? Instablocks unlike other landing page builders allows you to create a component then turn it into a premade block that can be applied on any page when necessary.

PPC compatibility

Instapage has been designed with online marketing in mind and the landing pages created can easily be added ad groups and ad channels you are targeting. The platform also replaces dynamic text to match the landing pages copy as per the keywords used by your website’s visitors.

Other feature highlights

  • A/B testing
  • Heatmaps that display your visitor’s behavior on your pages
  • Real-time page reporting
  • Allows for multiple user accounts
  • Great help center and support

Pros

  • Easy to use landing page editor
  • Layering support for flexibility when building pages
  • Reusable components via Instablocks
  • Heatmap visualization
  • Page downloads for sharing purposes
  • Collaboration features for team design
  • Flexible and attractive font selection from Typekit and Google fonts

Cons

  • One font used both for pages and headlines
  • Limits design of landing pages to 50

Prices

instapage pricing

Click Funnels

Click Funnels is one of the most common landing page builders in the digital marketing world. It prowess is in the pioneering of sales funnels for online marketing. The platform is one of the largest Software as a Service – SaaS business there is, probably because it does actually help marketers increase their bottom line. How does it do this? By turning visitors that land on a website into customers. Click Funnels has helped many entrepreneurs and business to sell services and products online.

Some of the tools most businesses require when launching out in online marketing include, affiliate software, web hosting services, landing page apps, Wordpress for blogs, webmasters and so on. Click Funnels is all these functions in one. With this platform, you can build a sales funnel to track sale prospects, drop off rates and leads across the funnels. The platform also has A/B split tests to ensure that your online sales campaigns are targeted to the right audience.

clickfunnels screenshot

The platform also has a payment getaway and autoresponders as well to make sure that you can run your marketing campaigns with ease. For landing pages, Click Funnels will help you to build a website complete with a lead page to attract leads to your business. From this website, you can launch your product, run podcasts or webinars.

Click Funnels, therefore, integrates a CRM, sales and marketing features in one package. It has a fantastic drag and drop editor too for the creation of landing pages.

Click Funnels Feature Highlights

Template blueprints for sales funnels

Russell, Click Funnels owner, has several funnels he has identified ideal for business success and grouped them into Sales page, Event, and Capture funnels. All in all, he has designed 22 types of funnels.

Drag and drop editor

With the Click Funnels visual editor, you can design your landing pages as you deem fit. The platform’s pages are usually laid out in sections with columns and rows. All you need to do is drag the sections with your mouse’s cursor and drop them where you desire them the most. Instapage has an intuitive and more flexible editor for its landing pages, but Click Funnels’ also performs well. You, therefore, do not require any prior coding knowledge to create great landing pages with Click Funnels.

Fantastic page elements

Click Funnels has a selection of awesome widgets that will assist you in designing the landing page of your dreams. These include images, headlines, text, video, input forms, and button widgets. Elements on Click Funnels are customizable on its editor sidebar. You can, for example, change the widget’s margins, alignment, fonts, and background colors as well.

Other Click Funnels highlights

  • Email and CRM integration
  • Activity dashboards
  • Third party apps integration
  • Campaign analysis
  • SEO tools
  • SMS marketing tools
  • Visitor tracking
  • Contacts database
  • Web forms
  • Web analytics amongst many others

Pros

  • Helps to increase business profit
  • Has drag and drop editor for landing page building
  • Has a WordPress plugin
  • Allows for A/B testing of landing pages
  • Integrates with a wide selection of payment processors and email automation tools
  • Many tools under one platform

Cons

  • A tad overpriced
  • Customer service is not excellent
  • Very reliant on its owner

OptimizePress

OptimizePress is a feature packed platform that not only helps to create landing pages but sales pages, training ages, launch funnels, marketing sites and portals for members.  The platform will also help manage your WordPress pages.

OptimizePress home page

Its Main Features

Landing pages live editor

Just like the other mentioned landing page builders, OptimizePress has a drag and drop editor that works in real time. This means that you do not have to keep refreshing your pages as you design. The editor is also very intuitive and easy to use.

Templates and elements choice

The platform has over 30 templates that you can import over to your website to keep your conversions high. It also has over 40 elements that will assist you in customizing your landing pages.  These include video and audio players, order and guarantee boxes, progress bars, content toggle, countdown timers, Facebook comments amongst others.

Fully responsive pages

This feature ensures that all pages work optimally on all screen sizes and gadgets.

Other highlights

  • Membership portals to help manage its users
  • It helps create an issue drip content to your subscribers
  • Integrates with other email automation tools and provider to increase your leads
  • The platform has an incredibly detailed help page to help new users to master its use
  • You can also reach their help team through ticketing

Pros

  • Beautiful landing page templates
  • Easy to use live editor
  • Well packaged and comprehensive documentation and support
  • Fully responsive templates secure plugin
  • Has a membership portal

Cons

  • Has fewer models than other landing page builders
  • Has fewer tools too

Prices

OptimizePress Membership Pages

Finally…

All the tools on this list are genuinely fantastic tools. Instapage though has more landing page templates and exquisite features as well so it makes a great landing page design tool. To choose the best tool for your business’s use trial and error first. Use the platforms that have free packages and measure them against each other before you make a final decision

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About the Author

I blog about the tools I use every day because everyone hates hype-mongers. Don't be a hype-monger. I build web assets every day and I know the struggle with choosing the right tools. From SEO to website creation, to sales funnels tools, I've used them all and now I'm here to tell you about them.