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If you have digital products to sell, like downloads, memberships or online courses, there are a lot of tools out there to choose from. Few are as easy-to-use and streamlined as Podia, though.
Podia is incredibly easy to set up and use thanks to the drag-and-drop builder, and there are just enough customization options to feel like you have control over your brand without being overwhelming. You can create your storefront, sales pages and product listings to match your brand aesthetic, then move on to adding great content. You won’t get bogged down by a neverending list of menu options or be required to use HTML.
Here’s something you should know right off the bat: Podia is where your digital products will live, where they’ll be hosted so that customers can easily buy, download and access them. This isn’t a tool that’s going to actually help you create those digital products, though. You’ll be able to upload content you’ve already created and Podia will host it in a way that’s organized and easily accessible. You can decide how to present everything and what to bundle together. You’ll still need pre-designed content, though, so that should be your very first step when developing digital content.
In this article, we’re going to start by explaining why Podia may be the right choice for you. We’ll then give you an overview of Podia’s benefits and features before talking about some of them more in-depth. We’ll also discuss Podia’s email marketing functionality, usability and customization options. We have an entire section where we tell you what the experience is like for your students, and then we get into things like customer support and pricing for you, the creator. At the end, we quickly go over the pros and cons again, then leave you with our last thoughts.
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Let’s say you have a WordPress website. You wanted to start selling products from it, so you found an e-commerce plugin to fit your needs. As your audience base, product listings and website grew, though, you seemed to come upon more and more glitches that you weren’t tech-savvy enough to fix. When you face any issues with your e-commerce website, you run the risk of losing the trust of your customers and sales.
Or, maybe you’ve used a digital products host before but found that they had far too many options or a long list of features you had no use for. Paying for quality is one thing, but paying for features you never use is another. Even if you do feel like you could make the most of all those features, if the program is too complex to figure out, what’s the point?
Another reason to switch to Podia is if you run a membership site. A lot of the time, your membership site has to be hosted on a different website from your other digital products, which makes the entire process complicated for users. The more steps a member has to take, the less likely they are to take them at all. With Podia, your members can access all of their digital products, their account and your membership site from the same area.
You may even be sick of your current digital products program because they take high transaction fees, cutting into your profit or forcing you to raise your prices even though you don’t want to.
The biggest perk to using Podia is that you’ll have one storefront on which you can host all of your digital downloads (ebooks, guides, etc.), courses and products, plus your membership site. This is the main feature that makes Podia stand out from competitors. Other platforms often have limits, like only letting you host your courses there but not your downloadable products or membership sites, or they make you link to a third-party app, like Dropbox, to host those other items. It can get confusing to organize and keep track of all those products, especially as your business grows. With Podia, all of your digital products, whether they’re freebies or paid, can live in one place.
Here are some more benefits and features you’ll get with Podia:
Now we’re going to talk a bit more about the three types of digital products you can host on Podia (digital downloads, memberships and online courses), then we’re going to discuss their email marketing features.
With Podia’s digital downloads feature, you can sell any of your downloadable digital products. This may include audio, cheat sheets, checklists, e-books, guides, music, PDFs or videos.
If you want to create an exclusive membership for your VIP customers, you can create a beautiful one even if you don’t know a thing about coding. You can then upload all sorts of media to offer to your members, include MP3s, PDFs and video. Additionally, your members can chat with admins or other members. Note that you have to connect with your Stripe account in order to use this feature.
When designing your online course, you’ll start with a clean, modern theme, then upload practically any type of file you want. Drip content allows you to send lessons in a spaced-out timeframe, which can help keep your students interested and engaged.
Podia lets you create as many courses as you want for as many students as possible, and there’s no limit to how many sales you can make. There’s a built-in sales page where you can offer coupons and collect payments. There’s also a pre-launch page where you can pitch courses before they’re live and gather email addresses from interested students.
There are all sorts of ways to use email marketing with Podia to your advantage. You can walk students through a drip course and automate everything by writing and scheduling the emails in advance. You can also use email marketing to follow up with customers who download or buy a product. Or, keep in touch with members by sending emails and including audio, image or video updates, or send freebie downloads to enhance their experience.
The emails you send can include your branding and you can opt to send either an automated or manual email. You can also connect with your customers when there’s an update to a product they purchased. For example, let’s say you offer an e-book in your digital downloads section. After a few months, you add a chapter to your e-book and you want the customers who purchased the e-book to have the newest version. You can send them all an email letting them know about the update and that the updated version is available in their account.
Email marketing is integrated into all your product modules, making it easy to gather email addresses from interested, potential customers or from your current users. You can put opt-in forms in your storefront and on your pre-launch pages, too.
If you currently have an email list that’s not yet on Podia, you can import it. However, it’s important to note that Podia doesn’t function quite like a more robust email system. You can create a basic newsletter, but there are lots of limits when it comes to formatting. Podia’s email marketing is primarily for promoting downloads, courses and memberships, so it may not be a total replacement for your current email process.
Podia’s email tracking gathers information about open, click and unsubscribe rates so you can get an idea for how well your emails are performing.
Podia is incredibly easy to learn and use. The interface is basic, but in a good way. It’s clean and modern, with just enough features and options for getting your digital products up and ready to sell. Beginners can absolutely use Podia, but even some advanced sellers and professionals continue to use Podia thanks to its user-friendliness.
Signing up for the 14-day free trial couldn’t be easier. You enter your name and email address, then tell Podia if this is your first time selling digital products. You can even skip right over this if you want by clicking the, “Enough questions, let me in!” link.
I clicked “yes” to say that this is my first time selling digital products. That brought me to the next question about whether or not I already had a product to sell on Podia. I answered “no” and was then directed to the dashboard.
On the dashboard, I was given three options to get started making my first digital product. I chose “Digital Download.” I was then asked what type of product I wanted to create. I chose “Digital download” and filled in the product name and storefront description fields.
I was brought to the next screen where I could add a section or files. I figured this was straightforward enough – you upload your content – so I decided to click through the other tabs toward the top of the page. (Note that I talk about the Sales page a little later, so I skipped it in this section.)
The Settings page has a few options:
On the Pricing page, I can adjust my currency, set up how I want to accept online payments, create a payment plan option for student, add upsells and create coupons.
The Promote page has links to helpful resources:
The Customers page is where you’ll find information about your customers, including who made purchases, who made free “purchases” and who signed up for your mailing list. There’s also a tab for all customers to get a bird’s eye view of them. It also has links to helpful resources for helping me land customers:
To get back to my products, I simply clicked the “Products” link on the very top of the page. This brought me to a page where all of my products live and where I also have the option to add a new one.
Depending on how you look at it, the lack of customization and design options can be a positive or a negative.
There’s enough customization to let you add branding to your storefront by choosing the color and adding your logo. If you go with the default theme, you’ll have a simple, elegant design with easy-to-use elements – formatting doesn’t get much easier than this.
The sales page makes marketing and selling your products a breeze, and you can add information to help your customers make a decision, like a headline, product description, email opt-in form, FAQ, introduction video and shopping cart. You also have the option to give your products away for free, which is a good option if you’re just starting to gather a customer base and want to show them how great your products are.
There’s no way around it: Podia’s design options are very limited. While that’s the point – to un-complicate the process of creating a space to offer your downloads – this is going to be a major hurdle for designers or highly branded companies to get around. Professional developers who want total control over the design may want to look for a different tool with more flexibility.
Being able to effectively use Podia as the digital product creator is one thing, but what type of experience are you giving to your students? The answer: a phenomenal one.
Once a customer purchases a product, it’s added right to their Podia account. The customer can simply log in to their account whenever they want to access all the products they’ve bought. They can also download products again if they need to, re-take courses as many times as they want and have unlimited access to your membership site.
Here are more of the perks your students will get:
You can create different plans that offer an assortment of content, perks and pricing. This lets you appeal to all sorts of students and gives customers the option to pick the plan that’s right for them. You can offer monthly or annual subscriptions, too.
You can also offer things like coupons, promotional pricing and payment plans. With payment plans, you’re able to get a customer who would otherwise not be able to pay in full for the digital product but who is able to commit to a smaller amount on a predetermined schedule.
The checkout process for customers is super simple, which makes it easier for you to convert interested, potential customers into actual customers. This fast checkout is no mistake – Podia wants you to have the highest conversion rate possible.
Customers can pay with either PayPal or Stripe, the choice is yours. While this may seem like a limited number of payment options, PayPal and Stripe are extremely possible in a number of countries. The checkout pages are secure and Podia doesn’t collect customer information.
Podia offers email and 24/7 live chat support for customers no matter what plan you’re on. While they don’t have phone support, their email and chat agents are highly responsive, so you’ll never have to wait too long to get in touch with someone.
There’s also a great database of information to help you make the most of your shop. You can learn about everything from customer personas and affiliate marketing to copywriting and course design. You’ll even be able to access exclusive trainings and webinars as a Podia customer.
You can try Podia for free for 14 days. If you decide to sign up for a paid plan within the first five days of the free trial, you’ll get a 15% discount for life. The best way to take advantage of this is to play around a lot with Podia in the first few days of the trial – if you have a feeling you’re going to pay for a paid plan, it’s well worth it to take the next step within those first few days. That’s a big lifetime discount you’ll get!
P.S. You’ll only see this offer after signing up for a free trial.
The Mover plan is $39 per month or $33 per month if you sign up in the first five days of your free trial. If you pay annually, the price works out to $32 per month or $27 with the discount. This is the best option if you want to just get started making and selling your digital products.
Here’s what’s included with the Mover plan:
The Shaker plan is $79 per month or $67 per month if you sign up in the first five days of your free trial. If you pay annually, the price works out to $65 per month or $55 with the discount. This is the best option if you already have a business and you want to grow with the help of affiliate marketing or passive income.
Here’s what’s included with the Shaker plan:
All of Podia’s plans include unlimited customers and around-the-clock support, and you’ll never pay a transaction fee. Here are the other features that both the Mover and the Shaker plan include:
Some feel that Podia pricing is a little steep, but that depends on what you value most in a tool like this. If simplicity and the ability to get your digital products up and ready to sell is what you care about most, the price may be worth what you get in return.
Let’s quickly recap the main Podia pros and cons:
Podia is an excellent tool if you have skills or products that you feel will benefit others. With so much flexibility when it comes to pricing, you can test the waters by offering a single digital download. Plus, with the 14-day free trial, which doesn’t require a credit card, there’s plenty of time to get your product up and play around with the different email marketing and sales page features.
Podia is also excellent if you want to offer your products as stand-alone downloads or try bundling them together. You can do both here, letting your customers pick and choose the right combination of products for them. This also lets you figure out what’s the most enticing product you have and which ones customers just aren’t going for.
Pretty much anything can be the topic of an online course or digital product. Whether you’re an expert in your profession or you want to share your knowhow about a hobby, Podia can give you the space to showcase your expertise and skills, and to help others become proficient, too.
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