(Last Updated On: November 21, 2018)
TubeBuddy and VidIQ are both fantastic and efficient channel management toolkits, but are they really that different?
Olga Kay, a trained circus juggler, now top performing YouTube personality has been earning over $100,000 – $130,000 per year from YouTube. Many more ordinary people are making their upkeep from YouTube aka ‘new Hollywood,’ the worlds second largest search engine after Google.
With over 1 billions users, it has 300 hours of new content featuring on it every other minute. Everyone online loves videos. In fact, as per research, 4x more customers are willing to watch a product video rather than read about it. YouTube, the king of video, will garner you 20X more engagement than Facebook, and with that more sales than any other social media platform.
So, let’s say that you have a great video cooking for all the billions of eyeballs on YouTube. Great theme, sound, fantastic visuals; you’ve got thumb stopping content in unfortunately what is the most ADHD platform on earth.
The thing about YouTube is that even the most relevant and authentic content can go unnoticed. Making a video and ensuring that it is visible to your audience are two very different things. The latter is not a walk in the park.
Why YouTubers need channel management toolkits
YouTube just like all other social media accounts needs a lot of maintenance and moderation time. An account with over a million subscribers will require tons of time and patience to respond to millions of comments while updating content to keep the audience happy. You will basically spend so much time managing that account, that eventually you will have no time left to create new content!
If you abandon your audience and fail to respond to them in the most timely of ways, you will end up losing them all together. The key to success in YouTube is active engagement. So how do you ensure that all your content is optimized for YouTube and that you are on top of all activity on your account?
Easy! Get a tool that will hack that painful publishing process, and go a step further into channel moderation and marketing to help you get better results from YouTube. One of the most formidable tools for this purpose is TubeBuddy.
TubeBuddy’s mission is to make you happier and more productive while YouTubing with its set of super tools. It is a browser extension tool which integrates awesomely with YouTube beefing up your publisher tools in a flash. It has both publishing and content management capabilities that assist in the optimization and growth of your YouTube channel.
With TubeBuddy you will not need to keep optimizing those video titles, descriptions and tags for viewership. Its silver bullet is its ability to manage annotations and cards, which are the key to traffic. Think about all the time this tool will save you by updating those 60 seconds cards you have to place in your webinar videos?
TubeBuddy will take on these functions, doing them more smartly and much faster. It will also assist in video optimization analytics as well as help to improve your overall strategy. TubeBuddy’s features are categorized into four main groups;
- Bulk processing
- Video SEO
- Data and Research
As impressive as most of these tools are, it would be nearly impossible to cover them all in one sitting, so below is a highlight of some of the most promising.
These include sunset videos, playlist actions, emoji picker, canned responses, scheduled video updates to card templates.
- Emoji picker
Research shows that there has been an up to 775% annual uptake of emoji usage for marketing information. Now that YouTube supports these tiny expressive bits of information, you can use them on your descriptions and titles. On YouTube, emojis are search friendly and can be used to search for specific videos, so long as they are relevant. The Emoji Picker makes it possible for you to add emojicons to your content so they can stand out in a sea of like videos.
- Thumbnail generator
A video thumbnail is the one thing that browsers on YouTube will first view and it either sets a good impression or fails to attract. A professionally created thumbnail will improve your channel’s traffic. Building them with traditional tools like Photoshop has never been a walk in the park, which is why TubeBuddy’s Thumbnail Generator is such a hit.
Bulk processing tools
Amongst TubeBuddy’s bulk processing tools you will find its bulk copy cards, delete cards, update cards, and copy end screen to name but a few. These tools are designed to ensure that you do not pull your hair out while manually adding, managing and editing your video’s cards, titles or descriptions on bulk videos.
- Bulk copy cards
Not only can YouTube cards direct your viewers to URL’s they can also assist in increasing interactivity to videos. This feature will help you to add those cards en masse, leaving you with more time in your hands.
- Bulk Find, Replace and Append
This tool is incredible for those moments you need to remove video descriptions, and titles from say your last Webinar to an upcoming one. With it, you can find amongst bulk videos all titles, tags, and descriptions and append or replace them fast. If you have a new website that you’d like to link the videos to, you can also use this tool to mass replace those old hyperlinks while removing all existing references where necessary.
Video SEO Tools
Keyword optimization is crucial for YouTube SEO and helps attain large viewership. TubeBuddy has a wide array of video SEO tools that include keyword rank tracking, insta-suggest, captions service, auto-translator and tag lists. These tools will ensure that your content shows up as a Related Video on the global viewership lists.
This tool is what you need to go global on YouTube. It will translate those descriptions, tags, and title to different languages to increase your viewership.
Keyword Rank Tracking
The most common dream of many a YouTube content creator is to have their content on YouTube’s recommended list. This may not be possible in every instance, but a lot of material on YouTube is usually found through search. This makes keywords very optimal for ranking.
If you cannot track the results of your video SEO, then your efforts could be in vain because there won’t be any feedback on performance. TubeBuddy’s Keyword Rank Tracking tool analyzes not only the performance of your video SEO but that of your competitor’s too!
Publish killer content on YouTube, but if you do not market it, it will remain invisible to traffic. Amongst TubeBuddy’s promotions tools are some that involve a share tracker, description promotion, subscriber outreach and featured video promotion as well.
This TubeBuddy tool helps you create promotion links for your email or website campaigns. These links are optimized to ensure that you can track your click-throughs and other useful marketing stats.
To increase viewership, you need to share your YouTube across platforms continually. The easiest way of keeping track of your shares so that you do not end duplicating social shares or ignoring other platforms is by using TubeBuddy’s Share Tracker.
Data & Research Tools
Tube Buddy’s data and research tools will gather enough data to get you conversant with your channels and videos performance on YouTube. You can then innovate and create growth strategies to ensure that your channel keeps rising. Some of these excellent tools include; Videolytics, Channelytics, Health Report, Brand Alerts, and Competitor Scorecard.
It will be easier to understand what works for your channel and what doesn’t through an analysis of your videos and channel’s overall performance and health. This tool is designed for this function, and it provides demographics, search traffic or watch time data.
Brand Alerts ensure that you are alerted whenever a video about you or your channel is uploaded online. It will also monitor YouTube for any new content upload that involves you or your competitors.
A YouTube content maker ultimate goal is to have tons and tons of awed subscribers. The art of building a YouTube audience is not easy. But making great content, uploading it and hoping that the YouTube gods will smile on your content and make you famous doesn’t work either. A YouTuber has to seize every opportunity available to them to increase their channels visibility. Being a YouTube creator today renders you much more influential than a traditional Hollywood celebrity. In fact, 70% of YouTube’s teenage subscribers claim that they relate to YouTube influencers better than stars!
The journey to visibility lies in analytics and VidIQ is a YouTube-certified management and audience development tool suite that’s perfect for this task. It integrates fantastically with YouTube, assisting you in various functions like scheduled video uploads, YouTube SEO, Twitter and Facebook engagement analytics, comment moderation or bulk description editing. VidIQ basically takes the work out channel management and marketing to ensure that you reach a wider target audience.
VidIQ comes either as a plugin or browser extension and is very intuitive in operation. Unlike Tube Buddy whose dashboard tends to cover up your screen, VidIQ neatly stays as in IQ icon on the right of your browser toolbar. Its analytics and real-time stats bar panel can be accessed on the right side of your video content, when necessary.
Like TubeBuddy a lot of VidIQ features are free so you can take it for a test drive before committing financially to its premium features. Below are some fantastic elements of VidIQ.
Custom Reporting and Analysis
This VidIQ tool helps YouTube creators to zone in on what significantly drives their channel’s watch time. Some of its features include an engagement analytics graph that represents a bird’s eye view of all your channel’s FaceBook, Twitter and YouTube engagement stats all under one roof. VidIQ’s analytics features beats those of YouTube hands down because they are well organized and attractively presented.
There is a feature “Best Time of Day” to post to YouTube, that ensures that your channel ‘s programming schedule is covered for optimum engagement. And in case you are also interested in your audience’s demographics, by gender or location, you can view this data under the YouTube Audience Demographics feature. Another analytics feature that you might be interested in is the viewer sources data by watch time which even avails top Google and YouTube top keywords that are driving watch time.
A good analytics tool should avail an analysis of your subscribers and VidIQ has this all down to a pat. This data will inform you about who is watching, commenting and liking your content. And if you’d like to know what your subscribers are watching from other channels or which ones they subscribe too apart from yours, this feature is all you need. This pro feature will help you know who your super fans are and how to connect with them for lasting engagement.
Channel Management Services
VidIQ’s premium channel management services show channel audits, support and account strategies to ensure that your content strategy is fitting to your subscribers.
Besides great content, keywords, tags, cards, and annotations will help subscribers find your content quickly and increase their watch time too. These items need to be optimized for greater efficiency, but with tags, for example, having a 500 character limit, you would have to have tons of patience to manually do them for the hundreds of videos you might have on your channel. VidIQ’s workflow automation feature will save you all that money, time and sanity and automate these functions so you can get back to doing what you do best; creating excellent content!
Every YouTuber loves it when their subscribers are engaged enough to comment, but what happens when all you fans decide to swamp you with thousands of comments? Use VidIQ to moderate comments, community engagements and for video uploads as well.
TubeBuddy vs. VidIQ
Both platforms have a lot to offer if you are out to give your subscribers the very best of content. They also make easy the work of managing and moderating large YouTube accounts. Their video SEO and analytics features are out of this world helpful. Perhaps their most significant difference lies in their pricing. VidIQ costs more for its premium features. Its analytics pages are more accessible and easier to read through.
TubeBuddy’s makers are a friendly bunch, and their rapport with the YouTube community has made TubeBuddy a top choice for many users. People love their knack of coming up with good updates that help them stay ahead of the competition. VidIQ users though feel that TubeBuddy is a bit invasive because it requires partnership with channels, which entails the sharing of a lot of personal information.
A comparison of VidIQ and TubeBuddy’s plans costs
|Basic Plans (Comparison)
||$9 / month
||$7.5 / month
|| $19 / month
||$39 / month
||$49 / month
At the end of the day, both are very helpful to YouTubers and are unrivaled in quality. The key lies in picking one that works with your budget or whose free features you enjoy the most or find more comfortable to use.
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