Kim Hamilton 
Things are looking good for your marketing team (or so you thought). Traffic’s up, and your paid campaigns are getting clicks. The top of the funnel looks busy. But your demo requests haven’t budged, sales is complaining, and senior leadership wants to know where the marketing spend is going. The obvious move is to quickly … Read more
Thinking about switching your affiliate platform? Maybe you’re moving from Refersion or just comparing options. Affiliate marketing has changed a lot since the early days of discount codes and Shopify dashboards. Now, it’s not just about tracking sales. You need a tool that actually matches the way you sell. If you sell on Amazon or … Read more
If you’re comparing Levanta and Superfiliate, you’re already thinking about creator-led affiliate growth. While both platforms help brands build creator programs and track commissions, they were built with different businesses in mind, and choosing the wrong one might create real operational gaps. Let’s talk about how each platform handles channel support, attribution, creator access, and … Read more
Beauty and personal-care brands are among the most sophisticated buyers in the affiliate marketing agency space. They come to the table with established creator relationships, complex attribution environments, and compliance exposure that most verticals never face. They also come with a bit of skepticism. Too many programs have burned budgets on influencer-affiliate overlap, gifting that … Read more
A good custom button-down does more than cover your back. Whether your team is working a trade show booth, greeting guests at an event, volunteering at a community fundraiser, or representing a local business, the best shirt makes a good first impression and shows a cohesive look for your business or group. The best custom … Read more
If you’re an Amazon, Shopify, or Walmart seller evaluating affiliate platforms, you’ve probably come across both Levanta and CJ Affiliate. They’re both great options but built for different use cases. Choosing the wrong one can mean leaving commissions on the table, but also poor attribution, questionable ROI data, and a partnership model that wasn’t designed … Read more
Creative Circle has been sourcing creative talent for over two decades so if you’re in marketing or creative you’ve probably heard of them. They have long been the go-to staffing resource for companies that need designers, copywriters, and content producers. But depending on your specific hiring goals, Creative Circle may not be your best option. … Read more
When you start scaling marketing, the partner you choose doesn’t only impact the pipeline; it shapes how your team can expect to operate over the next few years. ladder.io has built a strong reputation as a growth marketing agency. They’ve been running paid ads, A/B tests, and conversion optimization campaigns for startups and Fortune 500 … Read more
You have your headcount budget approved and a senior marketing role to fill. Now the pressure’s on to fill the role quickly. I’ve been in this position more times than I can count across my years in corporate and my last 15 years in marketing, and the pattern is always the same. You either have … Read more
You set up Mailgun, connected your domain, and started sending. Everything looked fine on your end, but your emails are landing in spam, or worse, not arriving at all. Don’t worry, you’re not alone. This is one of the most common pain points for Mailgun users, and good news: it’s usually fixable once you know … Read more
Affiliate marketing isn’t what it used to be. The old playbook (find some publishers, set your commissions, let the conversions roll in) doesn’t work anymore. The channel has gotten more complex and more competitive. As it’s evolved, so have the expectations brands bring to their agency relationships. Advertise Purple is one of the most recognizable … Read more
If you regularly send marketing emails, you probably already recognize the sinking feeling: you’ve crafted the perfect campaign, hit send, and then watch as your open rates flatline. For many senders, the culprit isn’t the subject line or the send time, it’s the Gmail Promotions tab. Your emails are landing there rather than in the … Read more
If you’re searching for an Awin alternative for your business, likely your affiliate program has grown more complex, your channel mix has shifted, or you’re simply looking for a platform that fits the way eCommerce works today. Awin is a large, established network, but like any legacy platform, it isn’t the right fit for every … Read more
In today’s digital landscape, businesses need more than just brand awareness; they need measurable results. Performance marketing agencies have emerged as the solution, focusing on data-driven strategies that deliver quantifiable outcomes and maximize return on investment. What Is a Performance Marketing Agency? A performance marketing agency is a digital marketing firm that prioritizes measurable results … Read more
As someone who travels regularly and has tested different phone plans over the years, I can attest that finding the right mobile coverage for trips doesn’t have to be complicated or expensive. I’ve been using AT&T for years, as their International Day Pass makes it incredibly easy to keep my same plan active when I’m … Read more