- Levanta vs Refersion: A Quick Comparison
- What Each Platform Was Built to Do
- Integration Capabilities Across Channels
- Amazon-Specific Tools and Attribution
- Creator Marketplace Size and Type
- Commission Management and Payout Automation
- Pricing and Cost Considerations
- Where Levanta Makes the Most Sense
- When Refersion Makes the Most Sense
- The Switching Consideration
- Final Takeaways on Levanta vs. Refersion
Last Updated on June 25, 2026 by Ewen Finser
Thinking about switching your affiliate platform? Maybe you’re moving from Refersion or just comparing options.
Affiliate marketing has changed a lot since the early days of discount codes and Shopify dashboards. Now, it’s not just about tracking sales. You need a tool that actually matches the way you sell.
If you sell on Amazon or Walmart, want access to a curated creator marketplace, or need unified attribution across Amazon, Shopify, and Walmart from a single dashboard, you might prefer Levanta.
If you’re a direct-to-consumer brand running primarily on BigCommerce or WooCommerce, and your affiliate program centers on managing a team of bloggers, ambassadors, or traditional web publishers you’ve already recruited, consider Refersion.
Now, let’s get into why.
Levanta vs Refersion: A Quick Comparison
Common Affiliate Problem | ||
Tracking Amazon sales accurately | Native Amazon Attribution API with ASIN-level tracking. No guessing which creator drove which sale. | Amazon no longer supported |
Managing Walmart affiliate programs | Fully supported with native integration | Not supported; most DTC platforms ignore Walmart |
Finding creators who actually convert | 70,000+ Amazon/Walmart-vetted creators; includes Amazon Creator Connections | Broad network of 3.6M affiliates, mostly bloggers, coupon sites, and general publishers |
Handling Brand Referral Bonuses | Automated tracking and application built in | N/A – Amazon no longer supported |
Running omnichannel programs | Single dashboard for Amazon, Shopify, Walmart | Separate dashboards; requires add-ons or manual reconciliation |
What Each Platform Was Built to Do
Levanta was built from the ground up for the rise of creator-driven commerce on Amazon, Shopify, and Walmart, where external traffic attribution, ASIN-level tracking, and influencer-specific commission structures require a fundamentally different architecture.
Refersion launched as a straightforward affiliate tracking solution for e-commerce brands: reliable, easy to plug in, and deeply integrated with Shopify. It’s a mature platform that thousands of DTC brands have trusted for years.
Integration Capabilities Across Channels
Levanta integrates natively with Amazon via the Amazon Attribution API, pulling data directly from your Amazon Seller Central backend. Walmart and Shopify are also supported natively, giving omnichannel brands a single dashboard to manage affiliate programs across all three channels without stitching together separate tools or add-ons.
Refersion connects with the major e-commerce platforms: Shopify, BigCommerce, WooCommerce, and Magento. Its Shopify integration in particular is deep and well-tested, making it a natural fit for brands already operating in that ecosystem.
For brands that live primarily in Shopify, Refersion’s integrations are excellent. But for any omnichannel brands which represent a meaningful portion of revenue, native API-level integration isn’t a nice-to-have. It’s the difference between reliable attribution and guesswork.
Amazon-Specific Tools and Attribution
Levanta integrates directly with the Amazon Attribution API and Amazon Creator Connections. That means:
- ASIN-level attribution: Know exactly which creator drove sales of which product, not just overall order volume.
- Brand Referral Bonus tracking: Automatically surface and apply the bonus Amazon offers for external traffic, turning it into a real part of your margin math.
- One-click ASIN imports: Add your product catalog without manual data entry.
- Automated FBA product sampling: Send products to creators for review directly through the platform.
- Creator Connections integration: Tap into Amazon’s own creator network alongside Levanta’s marketplace.
Refersion no longer supports Amazon tracking. There’s no direct connection to Amazon Creator Connections, no automated handling of the Amazon Brand Referral Bonus, and no ASIN-level product sampling workflows built in.
If you’re running paid placements, managing creator seeding campaigns, or trying to measure the true ROI of external traffic on your Amazon listings, Levanta’s Amazon-native infrastructure helps a lot.
Creator Marketplace Size and Type
Working with creators presents two distinct challenges: finding them, and finding the ones who actually drive Amazon conversions.
Levanta’s marketplace includes 70,000+ creators specifically vetted for their ability to drive external traffic to Amazon, Shopify and Walmart. These content creators, reviewers, and influencers have audiences that buy on multiple shopping destinations.
Refersion offers access to a broader marketplace of over 3.6 million affiliates: bloggers, digital publishers, coupon sites, and general web promoters, which is helpful for DTC brands building a diverse affiliate network.
For a Shopify brand managing a broad ambassador program, Refersion’s marketplace fits well. For an omnichannel brand trying to find creators who convert on diverse shopping destinations, Levanta’s curated network is purpose-built for that outcome.
Commission Management and Payout Automation
Levanta supports ASIN- and SKU-level commission structures, which are critical for omnichannel brands who need to set different rates by product category or promotional priority. It also supports paid placements, letting brands negotiate guaranteed visibility with creators rather than relying solely on performance-based arrangements. Payouts are automated and built around the workflows marketplace sellers actually use.
Refersion supports multi-tier, flat-rate, and SKU-level commissions, with automated recurring payouts via PayPal or ACH. It’s well-suited for programs with a mix of affiliate types and payout frequencies. The reporting is mature and reliable, and the flat-rate pricing model (no per-sale fees) makes it cost-effective for high-volume programs.
Pricing and Cost Considerations
Levanta starts ~$750/month, reflecting its positioning as a platform built for brands serious about scaling through creator partnerships and marketplace channels. For Amazon sellers, the Brand Referral Bonus alone can meaningfully offset platform costs, because Amazon awards a bonus of typically 10% on sales driven by external traffic. An active creator program might effectively pay for itself once volume reaches a modest threshold.
Refersion pricing varies by plan, making it accessible for smaller programs just getting started. Its no-per-sale-fee model is a genuine advantage for brands with high affiliate-driven order volume, since costs stay predictable as the program scales. For DTC brands running broad affiliate programs without heavy Amazon exposure, Refersion’s pricing structure is relatively straightforward and cost-effective.
Where Levanta Makes the Most Sense
Levanta works best for brands that sell on marketplaces and have a Shopify site and need better tracking, creator partnerships, and easier program management.
One of its biggest strengths is its compatibility with Amazon, though it also supports brands selling across Shopify and Walmart too, so having everything in one dashboard makes reporting and operations much simpler.
Levanta is also built for creator-driven growth. Brands can access:
- A curated network of 70,000+ omnichannel-vetted creators
- Direct Creator Connections integration
- Tools designed specifically for marketplace and D2C influencer campaigns
If affiliate spend is large enough that tracking mistakes affect revenue, Levanta’s marketplace-native integrations become very important.
When Refersion Makes the Most Sense
Refersion is a strong option for brands that are mainly focused on Shopify and want a reliable, lower-cost affiliate platform.
Its Shopify integration is well established and widely used across the Shopify ecosystem. Refersion also gives brands access to a large affiliate network of 3.6 million partners, including:
- Bloggers and editorial publishers
- Coupon and deal sites
- Loyalty and cashback programs
Pricing is another reason many brands choose Refersion. The platform is generally more affordable for smaller programs, and the no-per-sale-fee model helps brands protect margins as sales grow.
The Switching Consideration
Before you choose one or the other, ask yourself:
Are you finding the right creators?
If creator discovery is a bottleneck, Levanta’s vetted marketplace addresses that directly. Rather than sourcing creators manually or relying on a general affiliate directory, you get a network already proven to drive marketplace conversions.
Are you managing affiliate programs across multiple channels?
Unified attribution across Amazon, Shopify, and Walmart in one dashboard is a qualitative operational improvement. The alternative is reconciling data across separate tools, which gets messy fast as program volume grows.
Does the price make sense?
At ~$750/month, Levanta requires a real affiliate program to justify. If you’re just getting started or your Amazon revenue is minimal, that conversation changes. But for brands where creator-driven traffic is a meaningful growth lever, the platform cost is rarely the limiting factor.
Final Takeaways on Levanta vs. Refersion
Levanta is the right tool for brands where omnichannel sales are core, creator partnerships are a growth lever, and ASIN-level attribution accuracy actually moves the needle. The platform wasn’t retrofitted to work for marketplace sellers. It was designed for them and DTC brands.
Refersion is a solid, proven platform for DTC brands with Shopify at their center. It does what it says reliably, and its broad affiliate marketplace serves a real need for brands building diverse ambassador programs.
The affiliate landscape has matured to the point where the right platform isn’t just about tracking links and cutting commission checks. It’s about whether the tool is built for the channels you sell on, the creators you want to work with, and the attribution depth your program actually needs. For brands operating in the Amazon and Walmart ecosystem, that’s a question Levanta was purpose-built to answer.
If Amazon, Walmart, or Shopify are a meaningful part of your business and you’re running creator-driven affiliate programs, the structural advantages Levanta offers aren’t marginal. They’re the whole point.