The Digital Merchant Team 
There are dozens of platforms out there promising to help e-commerce brands launch and grow an influencer, creator, and affiliate marketing strategy, and each one comes with its own advantages. Before collapsing under the weight of decision paralysis, start with two questions: Where is your business today, and where do you want to take it? … Read more
Levanta has built the kind of infrastructure serious e-commerce brands need to run affiliate programs at scale, and it shows in the depth of what the platform can do today. But there’s a different flavor of affiliate platform gaining traction with brands, and Wayward is one of the more interesting examples. Instead of handing you … Read more
Corporate swag is a must-have these days. Whether you’re handing out custom pens, tchotchkes, or even shirts, they’re a great way to lift spirits and even promote your brand. While it doesn’t matter as much where you get trinkets and doo-dads, how you source custom apparel is extremely important. If the shirts are poor quality, … Read more
A blacklisted domain usually announces itself through bounces. Mail that delivered fine last week now comes back with a 550 error, replies dry up, or a customer mentions they never got your invoice. Sometimes there is no announcement at all, and the first sign is a drop in your newsletter’s open rate that nobody can … Read more
Insurance agencies do not need another AI tool that summarizes a PDF or writes a follow-up email; the bigger opportunity is much closer to the phone. A prospect calls after hours, a policyholder wants an ID card, someone needs to report a claim, and another caller has a billing question. The producer is already on … Read more
Social Snowball is a notable influencer, affiliate, and referral marketing platform that has earned its place in Shopify’s partner network. It takes the idea that your happiest customers can make the best affiliates, and scales it through consistent automation. But today, this is not the only job that modern partnerships have to do. Creators, affiliates, … Read more
If you’re working in operations, IT, customer support, or human resources, you’ve almost definitely used a screen recorder to record important workflows, train new employees, and deal with complicated customer support tickets. That also means you’ve run into the most common problem we’ve all faced: Every pixel is captured for eternity. Whenever an employee performs … Read more
The idea of living longer, staying younger, and feeling healthier is making headlines in recent years. Thanks to social media, this once-niche field has become mainstream and the most appealing solution for long-term wellness. After all, who wouldn’t want to add years to their lives that are active, independent, and full of good health? That’s … Read more
Having navigated this decision as a mom who’s already raised three teens, I know that a prepaid phone plan for your teen can be a smart way to keep them connected without the commitment of a traditional contract. But not every prepaid plan offers the same benefits, value, or buying experience. Why Pre-Paid Makes the … Read more
Whether you are outfitting 50 corporate volunteers, 300 festival attendees, or a full conference team, the shirt decision follows the same basic logic. You have the date, the headcount, and the budget and now you need a printer that can deliver on all three without leaving you scrambling the week before your event. This guide … Read more
Zazzle is a marketplace platform where creators can upload their designs and either order their own branded merch or sell it to other customers. It’s been a go-to name in the industry for nearly two decades. It’s easy to use, has an enormous product catalog, and requires virtually no effort on your part, handling everything … Read more
Fraternity and sorority T-shirts show where you belong, help you stand out, and can get people interested in joining your fraternity or sorority at the same time. They’ll also serve as keepsakes and reminders of fun nights with friends for years to come. These days, Greek apparel looks better than ever, thanks to greater attention … Read more
Custom hats are a great way to build brand visibility. Whether you’re outfitting a sports team, handing them out at a corporate event, or building a merch line, a well-made hat with a clean logo tends to actually get worn. The hard part is finding the best custom hat vendor for your specific order. Finding … Read more
A consumer study revealed that YouTube reviewers are among the top most trusted product review sources online, right behind marketplace reviews (i.e., Amazon) and review sites (i.e., Trustpilot). Frankly, to my surprise, YouTube reviewers even beat out AI when it comes to trust on product recommendations. If you’re already here searching, you probably don’t need … Read more
Ever wondered why a hoodie you just bought starts showing little fuzzy knots after only a couple of wears, even though it looked brand new just a minute ago? Ever since the hoodie was first invented, pilling has been a common frustration among wearers. Pilling depends on a few different factors, which we’ll get into … Read more
If you’re looking for an affordable, pay-as-you-go phone plan, you’ve probably seen Tracfone and Consumer Cellular come up a lot in your research, and you may be wondering what the difference between the two is so that you can figure out which is better for you. You came to the right place. As someone in … Read more