David Borgogni

David Borgogni is an experienced marketing professional with years of experience in the digital marketing space. His advice doesn't come purely from research because he's lived the challenges he helps visitors through. An SEO specialist, David founded First Click Content, a digital marketing agency that focuses on driving organic growth through smart SEO and best-in-class content. Helping business owners choose the right marketing tools comes easy to David and he’s here to share his insights with The Digital Merchant readers.

ActiveCampaign vs GetResponse: Which is Best?

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ActiveCampaign vs GetResponse

Today we’re going to be looking at ActiveCampaign vs GetResponse, two email automation and marketing automation tools that you can use to communicate with your customers in a way that will make them actually want to buy from you.  Bottom Line Up Front: Overall, our top pick is ActiveCampaign here, due to more flexible pricing tiers, entry points, AND expandability to … Read more

Insperity vs ADP: Which HR Solution is Better?

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PEO – or professional employment organizations, help you to manage your employees more easily. Insperity and ADP are two great examples of this, but which one is better? Bottom Line Up Front Summary: It’s a very close call to make, but I personally prefer ADP, thanks to the options for very small businesses, as well … Read more

Favro Review: Is this Collaboration Tool Right for Your Team?

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If you’re after a project management tool, you may be wondering if Favro is right for you. A good project management/team collaboration tool should make communication super easy, saving time that would be spent on pointless emails or writing messages to separate people at every stage of development. The question is, is Favro worth it? … Read more

OnPay vs Gusto – Which is Better?

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If you run a business, you know how hard it can be to stay compliant – which is where our OnPay vs Gusto comparison can help. A good HR platform can help you to stay on top of everything and can automate some time-consuming admin work, helping your team to run more efficiently. The question … Read more

Legalzoom vs Northwest Registered Agent: Which Online Register Agent is Better?

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In this LegalZoom vs Northwest Registered Agent review, we will compare two online platforms offering registered agent services, to determine which one might be the best option for you to set up your limited liability company. Setting your small business up as a Limited Liability Company (LLC) is becoming an increasingly popular and sensible way … Read more

Paycom vs Paychex: Which Online Payroll Service is Better?

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In this Paycom vs Paychex comparison review we’ll be looking at two payroll and HR platforms for small to medium-sized businesses, to find out which one will help you keep on top of all your HR tasks and increase your payroll efficiency. Outsourcing your payroll gives you more time to spend on the thing you … Read more

Categories HR

Zenefits vs BambooHR – Which HR Service is the Best?

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If you’re looking to make things easier for your HR team, our Zenefits vs BambooHR comparison may be able to help. Both services are great. They have a lot to offer, including time tracking, calendar management, payroll management, and employee management. But which one is best for your company? The bottom line upfront: We think … Read more

Trinet vs Zenefits: Which HR Management Platform is Best?

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In this TriNet vs Zenefits comparison, we are going to be looking at two fantastic platforms for managing Human Relations in your business. As a small to medium-sized business, it can be hard to keep up with all the legal obligations in HR and benefits, but these platforms provide not only legal advice and guidance but a total platform … Read more

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