Last Updated on February 7, 2025 by Ewen Finser
So, you’ve decided to dive into Amazon affiliate marketing and are looking for the right platform.
With all the different options out there, it’s easy to get stuck in research mode and never take action. Which one will actually drive traffic and boost your sales? How can you get one that gives you a good ROI and is worth the effort?
Choosing wrong could mean not only a considerable amount of money spent with no results, but also time lost, low commissions, and even missed opportunities to reach your customers. The solution? Knowing exactly what to look for and how to match the platform to your goals.
What are the best affiliate platforms for Amazon sellers?
The Short Answer
The best platform for you depends on what you need. From what I’ve seen, Levanta works great for small brands looking to grow quickly with influencer partnerships, while Amazon Creator Connections is the simplest option to go for.
What is Amazon affiliate marketing for sellers?
Amazon affiliate marketing is a marketing strategy based on connecting sellers with content creators or publishers who can promote their products in exchange for a commission. This dynamic benefits both parties:
- Sellers gain increased traffic, sales, and better organic rankings.
- Affiliates earn commissions by promoting products to their audiences.
For sellers, affiliate marketing is about making the most out of the creator’s audience to reach customers who might not find your products otherwise. When done right, it can lead to competitive advertising cost of sales (ACOS) and higher bestseller rankings (BSR).
Top Platforms for Amazon Affiliate Marketing
You’ve got the strategy. The products. The desire to make a lot of money. Now, let’s talk platforms that will help you:
1. Levanta
Levanta is a platform that connects Amazon sellers with content creators to help small to medium-sized brands grow through influencer partnerships. It comes with a lot of tracking tools that make it an ideal option for anyone who wants a clear overview of their influencer efforts and the flexibility to scale as the business grows.
Key Features:
- Amazon Attribution API Integration: Helps you see exactly where your traffic and sales are coming from, so you can tweak your campaigns for better results.
- Access to 1,600+ Active Creators: You’ll find plenty of influencers to choose from, which means you can really hone in on the ones that fit your brand.
- Flexible Commissions (15-25%): You can negotiate commissions, which gives you some flexibility in working with influencers.
- Ideal for growing brands that need scalable solutions
Pricing:
- $150 per month + 5% of affiliate sales
Who Should Consider It:
If you’re in a competitive market like beauty, fitness, or tech, and you need flexibility in how you work with influencers, Levanta is worth checking out. For example, a skincare brand looking to reach new customers could really benefit from working with influencers in the beauty space.
What to Keep in Mind:
I really like Levanta for its balance of powerful tracking and scalability, and I know that it works great for brands that are growing and need more flexibility as they expand. But if you’re just starting and don’t have much room in your budget, then it might be a bit too pricey. Maybe you should focus on a platform that focuses mostly on commission rather than on a set monthly fee.
2. Archer Affiliate
Archer Affiliate, launched in 2020, makes it easy for Amazon sellers to work with vetted content creators. The platform focuses on quality over quantity, so you know you’re working with influencers who can deliver real results.
Key Features:
- 500+ Vetted Influencers: All creators are carefully selected for their niche and engagement.
- Long-Term Relationships: Archer isn’t about quick wins; it’s about building strong, lasting partnerships.
- Negotiable Commission Rates: You can work out deals that fit your budget, so you don’t have to worry about paying too much upfront.
Pricing:
- Pricing not disclosed
Who Should Consider It:
If you’re after high-quality influencers, especially in niches like eco-friendly products or home goods, Archer is a good fit.
What to keep in mind:
Archer is great if you’re after meaningful, long-term partnerships. I’ve found that focusing on fewer, high-quality influencers can often be more effective than working with a large number of less engaged creators. But if you’re looking for quick results, it might not be the best fit.
3. Brand Ramp
Brand Ramp, which started in 2017, is designed to help Amazon brands improve their organic rankings while driving sales. It’s all about measurable results, with a focus on improving your brand’s visibility on Amazon.
Key Features:
- 4x Improvement in Organic Rankings: They claim to boost your Amazon Best Sellers Rank (BSR), which can make a big difference in your sales.
- Competitive ACOS: Their advertising costs are designed to keep your campaigns profitable.
- High Affiliate Payouts (up to 15x Amazon Associates): Creators are motivated to work with you because they can earn more through the affiliate program.
Pricing:
- Pricing based on a percentage of each sale.
Who should consider it:
If you’re an established Amazon seller trying to boost both traffic and organic rankings, Brand Ramp is a good match. A fitness brand looking to increase its product visibility on Amazon could see great results here.
What to keep in mind:
If you’re focused on ranking higher on Amazon and want a well-rounded solution for traffic and sales, Brand Ramp is a solid choice. It’s especially useful if you already have a decent presence on Amazon and want to take things to the next level.
4. Amazon Creator Connections
Amazon Creator Connections, launched in 2021, is Amazon’s own platform for connecting brands with content creators directly. If you’re just starting out, this is a great way to dip your toes into affiliate marketing without a huge commitment.
Key Features:
- Seamless Amazon Integration: Since it’s part of Amazon, everything is handled within their system, making it a smooth process.
- No Sign-Up Fees: There’s no cost to get started, which makes it easy for smaller brands or beginners to try it out.
- Flexible Budgets and Commissions: You control how much you spend and what you offer affiliates.
Pricing:
- Pricing based on campaign budget and commission rates set by the brand
Who should consider it:
If you’re a small business or just starting with Amazon affiliate marketing, this platform is a great, no-frills way to get going. It’s especially good if you’re already selling on Amazon and want a quick way to connect with influencers.
What to keep in mind:
One tech gadget brand saw a 50% increase in traffic in just a month by partnering with influencers through Creator Connections. This platform is a simple and effective way to get started with affiliate marketing within Amazon’s own system, but chances are (and luck willing!) you’ll outgrow it eventually.
5. Publisher Expansion
Publisher Expansion is designed for established digital publishers and review sites. If you’re looking to partner with trusted content creators who already have an engaged audience, this is a solid choice.
Key Features:
- Focuses on reputable publishers and review sites
- Commission rates up to 5%
- Great for long-term, high-quality content partnerships
Pricing:
- Pricing not disclosed
For example, a cookware brand saw a 20% increase in sales after working with a popular food blog on Publisher Expansion. It’s a great choice if you want to focus on building sustained traffic through high-quality content.
6. Perch+
Lastly we have Perch+, an affiliate marketing platform launched back in 2019. This tool works with premium publishers to create customized affiliate campaigns for Amazon brands. What does this mean? Well, that it is the perfect option if you want a tailored approach that lets you work with high-end partners.
Key Features:
- Collaborates with over 100 premium affiliate partners
- Offers custom-tailored campaigns to fit your brand’s goals
- Focuses on high-end publishers for maximum exposure
Pricing:
- Pricing not disclosed
Some additional tools for Amazon affiliate marketing that I like
Once you decide which platform you want to use, you can also include some extra tools to make the Amazon affiliate marketing work easy to deal with:
1. Genius Link
If you have an international audience, Genius Link is a lifesaver. It automatically redirects your visitors to the right Amazon marketplace based on where they’re located. So, if you’re in the U.S. but your followers are in Europe, they’ll still be able to buy through your link—it’ll take them to their local Amazon site.
This is super useful if you want to reach people worldwide without worrying about different regions. Plus, it gives you data on how your links are doing, so you can track what’s working and what’s not.
2. Helium 10
Helium 10 helps you figure out what people are searching for on Amazon. It gives you keyword ideas and trends, so you can pick the best products to promote. You don’t want to just guess what might sell; this tool tells you what’s already popular.
3. Gizzmo.ai
Creating content can take a lot of time, but Gizzmo.ai makes it easier. It helps you write SEO-friendly articles using AI, so you don’t have to spend hours trying to come up with the perfect post. You can also use its Chrome extension or WordPress plugin to make everything run even smoother.
I’ve used Gizzmo to quickly create product reviews and blog posts. It saves a ton of time and still makes your content look great. Plus, since it’s SEO-optimized, it helps your content get noticed.
5 tips Amazon sellers should keep in mind when choosing an affiliate marketing platform
Selecting the right marketing platform for Amazon affiliate marketing can feel overwhelming, especially with so many options out there.
Here’s a breakdown of the most important factors to consider, written from the perspective of someone who’s been in your shoes and wants to help you make the best choice:
1. Match the platform to your business goals
Not all platforms are built the same, and your specific goals should guide your choice. Are you looking to get some sales quickly? Improve your organic Amazon rankings? Build long-term brand awareness? Maybe all of that at once?
- If you want to scale fast, a platform like Levanta (which focuses on connecting with a wide range of influencers) might be your best bet.
- For organic growth, Brand Ramp can help you climb the rankings while driving consistent sales.
Choosing a platform that aligns with your goals prevents wasted resources and improves your return on investment.
2. Look at the quality of the partnerships
If there’s one thing I’ve learned being in the affiliate marketing space for over a decade — not all platforms are created equally. The type of creators or affiliates a platform works with can directly impact your success.
Some platforms prioritize quantity, while others focus on vetting high-quality creators who align with your brand.
- Platforms like Archer Affiliate focus on providing vetted, reliable influencers—perfect for sellers who value high-quality partnerships.
- If you’re targeting premium publishers, Perch+ is designed for campaigns requiring a tailored, high-end approach.
3. Evaluate tracking and analytics tools (you’ll need them)
Data-driven decisions are the best resource you have to grow in the long term. A good platform should offer detailed tracking to help you understand how your campaigns perform and where to improve. Without clear tracking, you’re operating in the dark.
- Platforms like Levanta integrate with Amazon Attribution API, giving you in-depth performance insights.
- Amazon Creator Connections offers seamless tracking within Amazon’s ecosystem, making it easy to monitor campaign performance without juggling multiple tools.
4. Consider pricing and Return on Investment (ROI) before you decide
The cost of using a platform isn’t just about the upfront fees—it’s about the value you get in return. The math needs to be mathing for your business. Some platforms are more budget-friendly for beginners, while others are made for established brands ready to invest in larger campaigns.
5. Think about ease of use and support too!
A platform that’s overly complicated or lacks customer support can slow you down and cause unnecessary frustration. The easier the platform is to use, the quicker you can launch your campaigns and start seeing results.
- Platforms like Amazon Creator Connections are fully integrated into Amazon’s ecosystem, making them user-friendly for sellers already familiar with the platform.
- Check if the platform offers resources, tutorials, or customer support to help you get started.
My final thoughts
Affiliate marketing offers Amazon sellers an incredible opportunity to scale their business with external, high-intent traffic. If you choose the right platform—whether it’s Levanta, Brand Ramp, or Amazon Creator Connections—and combine it with tools like Genius Link or Helium 10, you can create a sustainable strategy that helps you get your products into people’s carts without spending hours on content creation or relying simply on the Amazon algorithm.