Ewen Finser first starting blogging and building websites back in 2011 (just for beer money!). Since then, he’s become gluten-free, so building a media company seemed like a more prudent idea. Operating a portfolio of 100 + different blogs and digital commerce lines, Ewen started TheDigitalMerchant as a venue to provide honest assessments of the tools and strategies he and his team use to grow their businesses.