April McCormick 
Gone are the days of tracking simple conversions when a customer clicked an ad, landed on your page, and bought something. One click, one sale, one clean attribution payout. Today’s customer journey can get complicated. Someone might first discover your brand through an influencer’s Instagram or TikTok Story, research your product through Google a few … Read more
If you’re the type of shopper who likes to take a risk in pursuit of a good deal, you’re probably well-versed in the language of final sale. You get a reduction (often a significant one), but you don’t have the chance to return the item in question if it doesn’t fit or just doesn’t suit … Read more
As an affiliate manager, understanding the most important key performance indicators (KPIs) tied to your brand’s affiliate program success can be a constant challenge. Between the inevitable ups and downs of partner churn to market shifts, to tracking…if you don’t have a solid understanding and system in place to manage the information, your bottom line … Read more
Working in fintech comes with a host of challenges when it comes to affiliate partnerships. From compliance to first-to-last click attribution and fraud issues from customers to partnerships. There is no question financial companies need an affiliate marketing platform designed around compliance and approval-based attribution, not a general affiliate network retrofitted for banking. One such … Read more
FTC Disclaimer: We do make money from this blog and may receive compensation for this work in the form of commissions, fees and complimentary product access. Review our full FTC disclosure here. As your ecommerce business grows, shipping can start taking up more time, money, and mental energy than you expected. More orders mean more … Read more
FTC Disclaimer: We do make money from this blog and may receive compensation for this work in the form of commissions, fees and complimentary product access. Review our full FTC disclosure here. Etsy is one of the easiest places to start an online business. Millions of active shoppers, a simple setup, and built-in tools to … Read more
Affiliate marketing is no longer simply recruiting creators and onboarding coupon sites, then sitting back watching revenue roll in. Today’s world of affiliate marketing is a constantly evolving beast that is nearly impossible to harness. What was once a simple strategy is now a full-blown ecosystem of affiliate partners, sites, and revenue streams. As your … Read more
FTC Disclaimer: We do make money from this blog and may receive compensation for this work in the form of commissions, fees and complimentary product access. Review our full FTC disclosure here. If shipping has started to feel like the most frustrating part of running your growing ecommerce store, believe it or not, you’re right … Read more
FTC Disclaimer: We do make money from this blog and may receive compensation for this work in the form of commissions, fees and complimentary product access. Review our full FTC disclosure here. I used to use USPS for everything, but when I finally did the math on rate comparisons across multiple shipping carriers, I realized … Read more
FTC Disclaimer: We do make money from this blog and may receive compensation for this work in the form of commissions, fees and complimentary product access. Review our full FTC disclosure here. Shipping may arguably be one of the most time-consuming and headache-inducing aspects of running a small business, especially if you are manually checking … Read more
Affiliate marketing is more complex than it used to be. Managing multiple creators, partnerships, and sales channels without the right tools can become difficult real fast. The best affiliate platforms will offer you cross-channel tracking, flexible payouts, multi-partner management, and actionable reporting. Let’s break down which Affiliate Software for eCommerce Brands might best fit your … Read more
Tax software is one of the most volatile, compliance-sensitive, and conversion-complex products to match an affiliate strategy. Add in the fact that tax software companies experience a year’s worth of business in one quarter, and madness is pretty much a constant. Whether you’re a direct-to-consumer tax filing platform, a professional tax preparer suite, a small … Read more
Fintech is one of the toughest industries for affiliate and partner marketing, thanks to long customer journeys, strict compliance requirements, complex payouts, and high fraud risk. Whether you’re a bank, brokerage house, credit union, crypto or investment app, loan marketplace, or neobank looking to scale your affiliate strategy, one fact stands: you need a dependable … Read more