Kartra vs Kajabi

Kartra vs Kajabi: Which One is Better for Your Business?

In our comparison of Kartra vs Kajabi find out which platform is the right solution for your budget, your customer base, and your business goals.

Unsure About Kartra?

I was skeptical at first, too. The features looked great, but the relatively short time in business gave me pause. I was finally able to find their FREE Trial (14 days) which put my fears to rest. It's "hidden", but here's the link!

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We earn a commission if you click this link and make a purchase at no additional cost to you.

If you are tired of trying to piece together several software platforms just to join the E-commerce game or market an online course, you may be looking for an all-in-one solution that can help you sleep more soundly at night (or at least provide you with a few minutes of downtime every day).

Kartra and Kajabi are both all-in-one marketing solutions that can help you accelerate your online sales and save you from troubleshooting costly integrations. But which comprehensive solution is right for you?

Main Differences Between Kartra vs Kajabi

The main differences between Kartra vs Kajabi are:

  • Karta is focused on product selling, whereas Kajabi is focused on course selling.
  • Kartra provides 4 membership tiers, whereas Kajabi provides 3.
  • Kartra has created done for you sales funnels by top marketing influencers, whereas Kajabi has not.
  • Kartra accepts credit card and PayPal payments, whereas Kajabi accepts PayPal and Stripe payments.
  • Kartra offers native video hosting, Kajabi offers third-party secure video hosting.
  • Kartra offers email support for all plans, wheres Kajabi offers 24/7 live chat support for Growth and Pro plans.

Kartra vs Kajabi: The Similarities

  • Professional onboarding process
  • Facebook support group
  • All-in-one platform that replaces uses several different services
  • Training center
  • Features requests to improve the software
  • Membership tiers
  • Progress tracking
  • Upsells
  • Email automation
  • Customer segmentation
  • Accepts PayPal payments
  • Customized themes
  • Affiliate programs (Kartra/all plans, Kajabi/pro or premium)
  • Sales funnel builder
  • Drag and drop page builders
  • Video hosting (Kartra/native, Kajabi/Wistia)
  • Free trials

Kartra vs Kajabi: What is Kartra?

selling service

Selling a product or service online involves a lot of moving parts. Kartra replaces multiple software services and provides an all-in-one marketing solution.

The platform includes hosting, webinars, shopping carts, email marketing, video, split-testing, and more. Kartra provides complete funnels by marketing influencers Frank Kern and Andy Jenkins.

Kartra is for entrepreneurs and small companies that are looking for an all-in-one marketing solution and are tired of incompatible tools that don’t save time or money. Use Kartra in place of hiring development teams and spend more time making sales instead of connecting point A to point B.

Kartra vs Kajabi: What is Kajabi?

kajabi

Kajabi provides an all-in-one solution for selling an online course or membership site. Run your entire digital products business from marketing to sales to customer support.

For instance, if you use a course platform like Thinkrific or Udemy, you are only able to host your course. You will need to add a WordPress blog, a sales funnel software, email marketing software, a shopping cart, the list goes on and on.

And since Kajabi is not a course marketplace, you are free to price your course with your own financial goals in mind. Plus, Kajabi handles security and updates so you don’t have to worry about member data or compliance.

The Main Features of Kartra

Video hosting

Kartra can host and stream your video files through a simple upload. Although convenient, users have complained of bandwidth charges from hosting the videos directly. However, aside from the bandwidth issues, Kartra offers control over embedded videos including the ability to share them, custom thumbnails, and autoplay the next video.

Plus, you can brand the video with your own watermark, the video is automatically optimized for any device, and you can tag viewers during the video. Perfect for engagement reporting.

Membership areas

Kartra memberships are easy to set up and customizable to your needs. Upload files, videos, or an audio podcast, or mix it up to provide a comprehensive member experience. Kartra provides four membership tiers, Bronze, Silver, Gold, and Platinum. You will also have the ability to give all of your info. to members at once or drip the content over time to increase engagement.

Once your membership starts to view your content, you’ll receive analytics on user progression. This is great for testing your content to see if there is a pinch point in which your program can be improved.  Users have one central log-in no matter how many memberships they purchase from you. This is great to increase member engagement and for cross-sells.

Email marketing & marketing automation

Kartra offers plug and play marketing campaigns that can easily be modified by drag and drop events. From a 3-email welcome campaign to as complicated as your heart desires, Kartra has you covered via autopilot.

Take your customers on a “choose your own adventure” journey using YES and NO rules and IF, THEN scenarios. Both of these features help segment your current and potential customers into funnels that are appropriate for their needs.

Need an award-winning campaign? Kartra offers marketing campaigns created by top online marketers such as Frank Kern and Andy Jenkins. Plus, use successful campaigns created by other Karta members found in a public marketplace.

Shopping cart

If your customer fails to check out, a sale is lost and your cost to acquire customers skyrockets. With Kartra, the shopping process is completely automated so you can focus on creating more products and not how to close the sale.

Kartra offers the following options regarding E-commerce:

  • Sell unlimited products
  • Multiple price points for every product, including one-time, recurring, or installment payments
  • 1-click transactions for repeat customers
  • Add-on offers for upsells
  • Free trials
  • Discounts
  • Pausing subscriptions
  • Cart abandonment tagging

Kartra currently supports credit card and PayPal payments.

Affiliate management

Affiliates are an important component of eCommerce, but managing them can take a lot of time. Kartra’s automated affiliate management system offers flexible commissions, custom affiliate landing pages, payment frequencies, affiliate mailing lists, affiliate approval, and custom sign-up pages.

You can also take advantage of Paypal adaptive payments to pay affiliates instantly upon transaction whether its transaction-based or subscription-based, set up multiple commission tiers, and add joint venture brokers.

The Main Features of Kajabi

Video hosting

Kajabi uses Wistia for securing videos within the platform. You can embed these videos on your website and courses, membership sites, and programs. All videos with Wistia are encrypted, which prevents fraud and is safer than hosting videos on YouTube or Vimeo.

Security

It’s important to choose a software that keeps your business data and your customers’ information safe. Kajabi works with Cloudflare that specializes in security and website performance for full encryption of data.

Kajabi Assistant

Located at the top of your dashboard screen, the Kajabi Assistant is a personal search bar within the platform. Simply enter keywords based on the action you want to perform and the assistant will navigate you to relevant options.

Membership areas

Kajabi offers three membership levels, bronze, silver, or gold. Levels can be customized with different benefits and customers can join and pay directly on your site.

Email marketing & marketing automation

Kajabi provides email sequences and email broadcasts. An email sequence is an automated set of emails sent beginning when you get a new subscriber. An email broadcast emails all of your contacts on your mailing list. Both features are essential for engagement and sales.

Shopping cart

Your customers won’t have to be directed to another website to checkout. PayPal and Stripe are available right in checkout for a smooth buying experience.

Website builder

Kajabi’s website builder offers customizable themes that can be personalized for your business. Themes can be modified even without any skills in web design.

Kartra vs Kajabi – Pricing

Kartra

A 14-day trial is available for $1. The free trial includes the use of any of the plans so you can fully try out the software before you purchase a monthly subscription.

Pro Tip: Scroll around the site to double your trial. A pop-up will appear offering a 30-day trial.

Starter / $99 month

Silver / $199 month

Gold / $299 month

Premium / $499 month

  • Up to 2,500 Leads
  • 1 custom domain
  • 15,000 emails /mo
  • 50 GB bandwidth
  • Host 100 pages
  • Host 50 videos
  • Sell 20 products
  • Build 2 membership sites
  • Add 1 additional team member
  • Connect 1 helpdesk
  • No Agency
  • Up to 12,500 Leads
  • 3 custom domains
  • Unlimited emails
  • Unlimited bandwidth
  • Unlimited pages
  • Unlimited videos
  • Unlimited products
  • Unlimited membership sites
  • Unlimited team members
  • Unlimited helpdesks
  • Kartra Agency
  • Up to 25,000 Leads
  • 5 custom domains
  • Unlimited emails
  • Unlimited bandwidth
  • Unlimited pages
  • Unlimited videos
  • Unlimited products
  • Unlimited membership sites
  • Unlimited team members
  • Unlimited helpdesks
  • Kartra Agency
  • Up to 50,000 Leads
  • 10 custom domains
  • Unlimited emails
  • Unlimited bandwidth
  • Unlimited pages
  • Unlimited videos
  • Unlimited products
  • Unlimited membership sites
  • Unlimited team members
  • Unlimited helpdesks
  • Kartra Agency

Pay annually for an up to 25% discount. For Enterprise level accounts, you will need to contact customer service.

Kajabi

Kajabi offers a 14-day free trial by filling out your name, address, and referral on their website. There are three tiers: Basic, Growth, and Pro. You can choose monthly or annual billing.

Basic / $149 month

Growth / $199 month

Pro / $399 month

  • 3 Products
  • 3 Pipelines
  • Unlimited Landing Pages
  • Unlimited Marketing Emails
  • 10,000 Contacts
  • 1,000 Active Members
  • 1 Website
  • 1 Admin User
  • Kajabi University
  • 0% Transaction Fee
  • Webinars & Events
  • Ready to Use Templates
  • Assessments (Quizzes & Surveys)
  • Chat Support
  • Automations

 

 

  • 15 Products
  • 15 Pipelines
  • Unlimited Landing Pages
  • Unlimited Marketing Emails
  • 25,000 Contacts
  • 10,000 Active Members
  • 1 Website
  • 10 Admin Users
  • Kajabi University
  • 0% Transaction Fee
  • Webinars & Events
  • Ready to Use Templates
  • Assessments (Quizzes & Surveys)
  • 24/7 Chat Support
  • Advanced Automations
  • Ability to Remove Kajabi Branding
  • Affiliate Program
  • 100 Products
  • 100 Pipelines
  • Unlimited Landing Pages
  • 2,000,000 Marketing Emails
  • 100,000 Contacts
  • 20,000 Active Members
  • 3 Websites
  • 25 Admin Users
  • Kajabi University
  • 0% Transaction Fee
  • Webinars & Events
  • Ready to Use Templates
  • Assessments (Quizzes & Surveys)
  • 24/7 Chat Support
  • Advanced Automations
  • Ability to Remove Kajabi Branding
  • Affiliate Program
  • Code Editor

A 20% discount is applied to all tiers if you pay yearly.

Kartra vs Kajabi – Support

Kartra

  • Contacting customer service. Kartra’s main form of support is in the form of email support tickets. Users have commented that an answer to a support ticket can take 24 hours+ to receive a response.
  • Kartraverse Training Center. Karta provides a large library of tutorial videos to help you through main features and even improve your marketing.
  • Facebook community. Join the Facebook community only available to registered users of Kartra. Users find this portal very helpful to get their answers to their specific questions quicker than customer service or just for emotional support from other users.
  • Request a feature. Once you have been using Kartra for a while, you might notice a feature that would make the software easier to use or more catered to your specific business. Kartra accepts development ideas from users.

Kajabi

  • Contacting customer service. Kajabi offers tiered customer service based on the monthly plan you pay for. For Basic users, you can email support[@]kajabi.com 24/7 or use Live Chat Monday through Friday from 6 am – 5 pm PST. Growth and Pro Kajabi plans have access to email support[@]kajabi.com and Live Chat 24/7.
  • Kajabi Training Center. Provides information on course creation in an easy to follow format.
  • Facebook Community. Kajabi also has an Official Kajabi User Facebook Group. Virtual Assistants or Contractors can help with site construction, design, and projects.

To find services offered by users:

  • Open the Official Kajabi User Group
  • Click Units in the left sidebar
  • Scroll down to Unit 11
  • Click Services Offered By Users

Request a feature. Kajabi has partnered with Pendo, which provides users with a customer feedback portal. This is a direct collaboration with users and the development team.

Use the portal to submit a new feature request. Already see your request on the list? Use the upvote feature to move the request up through the virtual priority chain. Features with the most upvotes will get worked on first.

Kajabi even provides tracking after a request is placed so you can see whether or not the feature will become a reality.

Kartra vs Kajabi – Pros and Cons

Kartra

Pros

  • Cost-efficient all-in-one system
  • Facebook support group
  • In-depth webinar training
  • Good starter package for membership
  • Zapier integration
  • All plans can use all Kartra tools
  • Professional onboarding process

Cons

  • Learning curve
  • The trial is not long enough to determine if its the right fit
  • Must host videos elsewhere to avoid overcharges in bandwidth
  • Slow turnaround when contacting customer service
  • Membership is limited to 4 levels
  • The checkout process can load slowly
  • Website builder lacks advanced features
  • Email deliverability issues

Kajabi

Pros

  • Excellent customer service
  • Customizable themes
  • Easy to use
  • All-in-one platform for marketing/selling
  • Facebook support group
  • Professional onboarding process

Cons

  • Pricing is higher than competitors
  • Coding skills are needed for advanced layouts
  • Email deliverability issues
  • No integrated sales tax
  • Only payments accepted in the platform are Paypal and Stripe
  • No way for course members to communicate within Kajabi
  • Lack of customization within platform features
  • No completion certificates for online courses

Frequently Asked Questions

Does Kajabi integrate with WordPress?

In a matter of minutes and without a single line of code, Zapier allows you to connect Kajabi and WordPress, with as many as 43 possible integrations.

Is Kartra a CRM?


The integrated analytics is among the best features in Kartra when asking Is Kartra a CRM. In effect, you will be able to completely track the journey of your customers from the point of entry through email sequences, funnels and products and membership; this is an invaluable tool to access.

What does Kartra cost?


Kartra Starter plan is $99 per month. Kartra Silver plan is $199 per month. Kartra Gold plan is $299 per month. Kartra Platinum plan is $499 per month

Unsure About Kartra?

I was skeptical at first, too. The features looked great, but the relatively short time in business gave me pause. I was finally able to find their FREE Trial (14 days) which put my fears to rest. It's "hidden", but here's the link!

Try it Free Learn More
We earn a commission if you click this link and make a purchase at no additional cost to you.

Kartra vs Kajabi Conclusion – Which One is Best?

Kartra and Kajabi are very similar in the features they offer. While Kartra focuses on selling products, Kajabi is better for marketing an online course. Kartra is a worthy alternative to ClickFunnels. With four membership tiers, progression analytics, and drag and drop features, Kartra provides all the tools you need to get started selling online.

Plus, features like YES and NO rules, IF, THEN scenarios, and done for you funnels by marketing legends will give you the edge on your competition.

Kajabi is best for users who already have a solid funnel in place but need powerful membership software. Kajabi is more inclusive than Teachable and provides unique features like secure video hosting through Wistia, Cloudflare encryption, and email segmentation.

Which one is best for your specific needs, Kartra or Kajabi? Let us know in the comments.

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