Last Updated on April 22, 2023 by Ewen Finser
The value of marketing automation is indisputable. While the cost of implementing a marketing automation plan varies depending on the features and services you need, it’s an investment that can generate huge returns.
Most marketers will argue that the more you invest in marketing automation, the more you’ll save on your overall marketing budget. This observation is true if we go by a Nucleus Research statistic which concluded that marketing automation reduces overall marketing overhead by 12.2%.
The best marketing automation providers will offer various features and services and pricing plans to fit any business size and budget. Among the many providers in the market, Omnisend stands out for its extensive features and pricing plans tailor-made for small, medium, and large businesses.
Understanding how these pricing plans work is essential to making the most of your investment. This article takes a look at Omnisend’s pricing to help you make an informed decision about the best plan for your business.
Bottom Line Up Front
Omnisend has three pricing plans; free, standard, and pro. The plans differ in the number of contacts, emails, and SMS messages you can send per month, as well as the features available. Most businesses prefer the standard plan as it has the perfect balance of features and price. Although the pro plan has more features, the standard plan is better for money.
Omnisend Pricing Plans Explained
Omnisend comes with three pricing plans. It uses a freemium pricing model, which offers a specific set of features for free and more features for paid plans. This model makes it easy for companies to scale their marketing automation as their needs grow.
The three pricing plans are:
The three plans have different features that cater to businesses of different sizes. Below is an analysis of how these plans work and what businesses can gain from them.
1. Free Plan
The free plan is the most basic plan that Omnisend offers. It doesn’t have many features, but it is a good starting point for businesses that want to test the waters before investing in a more comprehensive plan. It’s also perfect for businesses that want to explore how Omnisend works and what it can do for them.
The free plan comes with 500 emails per month, up to 250 contacts, up to 60 SMS, and 500 web push notifications per month. The plan comes with pre-built automated workflows to help you get started right away.
Unlike other marketing automation platforms, Omnisend gives its users free access to professional-looking templates along with popups and signup forms. Through A/B testing, you can also test which of your email templates yields better results without spending a dime.
Noteworthiest are the sales and performance reports. You can access these reports to see how your email campaigns are performing and how you can improve them.
Although customer support is limited to email only, it is available 24/7. Moreover, it limits segmentation to only 20 per month but tracks web data history dating back 30 days.
Pros of Using the Omnisend Free Plan
- Unlimited custom events
- Unlimited signup forms
- It’s free to use with no credit card required
- It offers free SMS credits
Cons of Using the Omnisend Free Plan
- It doesn’t have many features compared to other plans
- It comes with limitations on the number of emails, SMS, and web push notifications you can send
- Limits web tracking to 30 days
- Mandatory Omnisend branding on forms and campaigns is too obvious
2. Standard Plan
The standard plan is the most popular in the Omnisend pricing range. It has all the free plan features, plus a few more perfect for businesses ready to take their marketing to the next level. This plan is popular because it’s affordable and offers many features for its price.
At $16 a month, users can send emails 12 times the number of their email list. Businesses can reach up to 500 contacts, and they get access to all the automation features that Omnisend offers. The standard plan includes A/B testing, unlimited web push notifications, unlimited SMS messages, and an unlimited number of active signup forms.
In addition to the pre-built templates with the free plan, you also get access to a customer success manager once you hit 60,000 contacts. Businesses have the leeway to remove the Omnisend branding and use their branding on all forms and campaigns.
You also have access to Omnisend’s powerful segmentation tool that allows up to 100 segments. In addition to tracking web history data for up to six months, you also get access to real-time sales and performance reports.
Pros of Using the Omnisend Standard Plan
- Features a customer success manager
- Unlimited A/B testing
- Can remove Omnisend branding on forms and campaigns
- Tracks web history data for up to six months
- The price is affordable
- You can send emails 12 times the number of your email list
Cons of Using the Omnisend Standard Plan
- It doesn’t have features that are exclusive to the Pro plan
- Users need more than 500 contacts to reach the 12x email limit
- Users need more than 60,000 contacts to have access to a customer success manager
3. Pro Plan
The pro plan is for businesses that want the complete Omnisend experience. It offers all the features of the standard and free plans, plus a few more that are perfect for businesses with larger email lists. A substantial price increase also comes with a considerable increase in features.
The pro plan goes for $59/month, which is affordable, especially for businesses that leverage email marketing as a crucial part of their marketing mix. At this price, users can send unlimited emails to an unlimited number of contacts.
They get access to all the automation features that Omnisend offers, including A/B testing, unlimited web push notifications, unlimited SMS messages, and an unlimited number of active signup forms.
In addition to the pre-built templates with the free and standard plans, you also get access to a customer success manager once you hit 27,000 contacts.
You can also remove Omnisend branding on forms and campaigns and use your branding. The pro plan comes with priority support, which gives you access to our support team within one hour.
You also have access to Omnisend’s powerful segmentation tool that allows up to 200 segments. In addition to tracking web history data for up to 18 months, you also get access to advanced reporting features.
Pros of Using the Omnisend Pro Plan
- Unlimited emails to an unlimited number of contacts
- Can remove Omnisend branding on forms and campaigns
- Tracks web history data for up to 18 months
- Priority support alongside a domain signature
- The price is affordable for larger businesses
- It comes with 24/7 priority support
- Come with advanced reporting features
- Upgraded integrations to include their party apps
Cons of Using the Omnisend Pro Plan
- You need more than 27,000 contacts to reach the customer success manager limit
- The pricing can be a little high for some businesses
Differences Between the Standard and Pro Plans
Below are differences to watch out for when comparing the Omnisend Standard and Pro plans:
- Pricing: The price of the Omnisend Standard plan is $16/month, whereas the price of the Pro plan is $59/month.
- Contact limits: There is no limit to the number of contacts on the Omnisend Pro plan, whereas the Standard plan has a limit of 500 contacts.
- Email sends per month: The Omnisend Standard plan allows for 12x the number of contacts on your list per month, whereas the Pro plan has no limit.
- Customer success manager: The Standard plan gives users access to a customer success manager (CSM) once they hit 60,000 contacts, whereas the Pro plan gives users access to 27,000 contacts.
- Segmentation and customer analytics: The Pro plan provides 200 segments, whereas the Standard plan only allows 100.
- Reporting: The Pro plan offers access to advanced reporting features and 18 months of web history data tracking. The Standard plan doesn’t have advanced reporting features and only tracks six-month web history data.
- Customer support: The Standard plan offers 24/7 live and chat customer support, whereas the Pro plan offers priority support.
Omnisends SMS and MMS Pricing
All the paid plans include unlimited SMS and MMS messages. The SMS and MMS you receive are equal to the price of your plan. In a basic sense, if you are on the standard plan, you receive SMS credits worth $16, and if you are on the pro plan, you get SMS credits worth $59.
The price of a single SMS is $0.015, and that of MMS is $0.045. These SMSs are available worldwide and come with dedicated toll-free sending numbers. In addition, you get a delivery receipt for each SMS and MMS message sent. You can also track the delivery status of your messages on a real-time basis.
Omnisend bases its SMS pricing on a credit system. Subscribers on the free plan have limited access to free SMSs. Once they use all their SMSs, they can subscribe to a monthly SMS credits subscription starting at $20/month.
Features to Consider When Choosing an Omnisend Pricing Plan
Businesses have different needs, and Omnisend is, without a doubt, a powerful marketing automation platform with a lot of features. The design of the three plans is such that businesses of all sizes can find a plan that suits their needs.
Below are a few considerations to help you choose the best Omnisend pricing plan for your business.
The first and most important thing to consider is your budget. Omnisend offers three pricing plans, all of which have different features.
Therefore, before you decide on a plan, you need to consider your budget and what features you need for your business. You can subscribe to the free plan and upgrade when your business grows if you have a limited budget.
2. Number of Contacts
The number of contacts on your email list is another important consideration. Omnisend limits the number of contacts you can have on its free and standard plans.
The free plan allows for up to 250 contacts, while the standard plan allows 500 contacts. The pro plan, however, has no such limit. If you have an extensive email list, you will need to upgrade to the pro plan.
3. Segmentation and Customer Analytics
The pro plan offers advanced segmentation, and customer analytics features not available on the free and standard plans. If you need to track detailed data about your customers, you will need to upgrade to the pro plan.
The free plan offers 20 segments, the standard plan has 100 segments, and the pro plan offers 200. Therefore, the choice of plan will be determined by the number of segments you need. Moreover, if you want to track web history data for up to 18 months, you will need to upgrade to the pro plan.
4. Campaign and Forms
If you don’t want to include Omnisend branding on your forms and campaigns, you will need to upgrade to the standard or pro plan. The free plan inserts Omnisend’s branding on all forms and campaigns.
5. Sales and Performance Reporting
Understanding your business’ sales and performance is crucial to making informed decisions that improve your bottom line. The pro plan offers extensive reporting features not available on the free and standard plans.
The lack of these features on the other plans may not be a big deal for businesses just starting, but they will need these features as their business grows.
Which Omnisend Plan is Perfect for Your Business?
The factors above make it clear that the Omnisend pricing plans are designed for businesses of different sizes. The free plan is great for businesses just starting or those on a tight budget. The standard plan is perfect for small businesses that need more features than what the free plan offers.
The pro plan is ideal for businesses that need advanced segmentation, reporting, and customer analytics features. It’s also perfect for businesses with an extensive email list. You can choose your business’s ideal Omnisend pricing plan by considering the factors above.
However, most people choose the standard plan since it offers the perfect balance of features and prices for businesses of all sizes. Visit the Omnisend pricing page for more details on the different pricing structures.
Question: Does Omnisend have a free plan?
Answer: Omnisend does have a free plan. The free plan comes with all the features that a small business needs or just starting. It allows for up to 250 contacts and 500 emails per month. The free plan also features 500 web push notifications and 20 segments. You can upgrade to the standard or pro plan if you want more features.
Question: How Much is Omnisend on Shopify?
Answer: You can get started with Omnisend for free if you’re using Shopify. The free plan allows for up to 250 contacts and 500 emails per month. The Omnisend-Shopify pricing is not different even when using other e-commerce platforms. The standard plan goes for $16/ month, while the pro plan costs $59/month.
Question: Is the Omnisend Pro Plan Better than the Standard Plan?
Answer: The pro plan offers more features than the standard plan, but it also costs more. The pro plan comes with advanced segmentation, reporting, and customer analytics features not available on the other plans. It also allows for an unlimited number of contacts and emails.
Question: How Many Emails Can I Send in Omnisend?
Answer: The number of emails you can send in Omnisend will depend on the plan you’re using. The free plan allows for up to 500 emails per month, while the standard plan allows for 15 times the number of emails on your list. The pro plan has no limit on the number of emails you can send.
When choosing the best Omnisend pricing perfect for your business, it’s essential to consider each plan’s features. Some features, advanced reporting, and customer analytics are only available on the pro plan. Consider your budget and the needs of your business to determine which plan is the best for you. You can also contact Omnisend for more information about their plans.
After the detailed explanation of Omnisend’s pricing plans, it is safe to say that the Standard plan offers the perfect balance of features and prices for businesses of all sizes. For more advanced features, the Pro plan is ideal, but it comes at a higher price.