Ewen Finser 
I’ve written a lot of content about tax credits on this blog, and the Employee Retention Credit (ERC) is among the most lucrative tax relief options currently available to American businesses. Unfortunately, it’s also garnered plenty of publicity for the wrong reasons. Many of the ERC claims the IRS has received have either been faulty … Read more
I’ve been in the affiliate space for over a decade, working with influencers across our portfolio of different niches. While influencer marketing is one of the best ways to get your brand in front of the right audience, building trust, driving sales, and making your brand feel like a natural part of the conversation, it … Read more
As businesses continue recovering from economic disruptions caused by the COVID-19 pandemic, many have turned to the Employee Retention Credit (ERC) for help. The ERC provides substantial financial relief to businesses retaining employees during challenging times. However, despite its benefits, companies frequently encounter long processing delays from the IRS, leaving them wondering how to expedite … Read more
Are your emails going straight to spam? You could be missing out on sales, damaging your business’s reputation, or just wasting a lot of time and money. But what are you doing wrong? And is there anything you can do about it? Luckily, there are a ton of pretty easy steps you can take to … Read more
The Employee Retention Credit (ERC) became a vital lifeline for businesses affected by the COVID-19 pandemic, offering substantial payroll tax credits to help employers retain their workforce during challenging economic times. However, one area of concern that seems to be becoming more common for businesses and accountants alike is tracking the status of their ERC … Read more
Did COVID-19 affect your ability to conduct business as normal? If you’re an employer who would answer “yes” to this question (and, realistically, most employers are), it may benefit you to learn more about the soon-to-be-consigned-to-the-dustbin-of-history Employee Retention Credit (ERC). The ERC will essentially refund a certain amount of the money you paid your employees … Read more
The Employee Retention Credit (ERC) was a critical relief measure introduced under the CARES Act in 2020 to help businesses retain employees during the COVID-19 pandemic. However, due to widespread fraud, abuse, and compliance concerns, the IRS announced a moratorium on ERC processing in September 2023. This moratorium significantly impacts businesses that have already filed … Read more
Listen, I get it, Mailtrap has a lot going for it. Between all the basic email marketing and analytics features and frankly reasonable price point, I get why it’s so popular. But it’s not the only one out there. In fact, there are quite a few alternatives that match (and even exceed) Mailtrap’s offerings for … Read more
The Employee Retention Credit (ERC) is a powerful tax incentive that was introduced as part of the CARES Act to help businesses retain employees during the COVID-19 pandemic. Many businesses that experienced revenue declines or were subject to government shutdowns can still apply for this refundable tax credit retroactively, even though the days of the … Read more
If you have been trying to turn a messy influencer marketing strategy into a more organized plan, you have probably come across Upfluence. This influencer marketing platform is great for a lot of things, from managing influencer communication to tracking results. However, if you need something different (maybe more affordable or more specific) there are … Read more
So, you’ve decided to dive into Amazon affiliate marketing and are looking for the right platform. With all the different options out there, it’s easy to get stuck in research mode and never take action. Which one will actually drive traffic and boost your sales? How can you get one that gives you a good … Read more
Sprout Social and Sprinklr are two upmarket heavyweights in the social marketing space. I’ve personally used both for various brands and agencies I’ve operated, so I wanted to share some of the considerations here on the main differences between these digital / social platforms AND what type of company is the best fit for one … Read more
If you are trying to figure out of Brandwatch or Hootsuite is the right platform do your business, you are in the right place. I’ve been using social media automation tools for the last 10+ years in a variety of business use cases, including agencies, blogs, and ecommerce stores. The space has changed a lot … Read more
If you are considering Hootsuite, this article is my latest take on this social media marketing platform in 2025. I’ve been using social media automation tools for the better part of a decade and Hootsuite was one of the first I tried! It has a storied record, but it’s also changed in many significant ways. … Read more
If you are trying to figure out if you need Sprout Social or Hubspot for our business, this comparison is for you. I’ve used both platforms on and off for the last 10 years. They are excellent for specific things, but I actually think there’s some very clear reasons to go with one over the … Read more
Hootsuite and Sprout Social are two platforms that I’d consider more competitive than ever in terms of who they serve and what they’ve grown into. I’ve personally used both SMM platforms over the years for marketing many of my brands in content, ecommerce, and services. I still remember first trying out Hootsuite almost 10 years … Read more