Ewen Finser 
As a self-proclaimed SEO geek, I find it interesting how many enterprise-level SEO platforms boast having the best capabilities, each offering their own unique strengths and benefits. But it’s the nuance I’ve come to appreciate. While it’s tempting to search for one perfect all-encompassing solution, the reality is that different tools excel in different areas. … Read more
If you’re trying to make money with affiliate marketing, you already know it’s not as easy as just dropping a few links into your blog or YouTube description. Between tracking clicks, managing different programs, and making sure your links work, there’s a lot to juggle. That’s where affiliate marketing tools come in. With the right … Read more
Greenhouse is a big name in applicant tracking systems (ATS). With a sleek interface, powerful integrations, and automation features, it’s easy to see why so many companies use it. But it’s not always the best fit, especially if you’re working with a tighter budget or don’t need all the fancy features that come with their … Read more
Influencer marketing isn’t just about getting likes and shares—it’s about driving real results, especially if you sell on Amazon. You need a platform that helps you find the right influencers, track their impact, and make sure your efforts turn into actual sales. While CreatorIQ is a solid option, it’s not the only game in town. … Read more
Sound familiar? The truth is, Amazon is very competitive, and success isn’t as simple as listing a product and hoping for the best. It’s about understanding the algorithm, optimizing your strategy, and consistently driving traffic from both inside and outside Amazon. If your Amazon sales aren’t where you want them to be, don’t worry. I’ll … Read more
If you open any social media app right now, you’ll be inundated with affiliate marketing. And a big reason for that is… because it works. If you’re an Amazon seller looking to cash in on this effective marketing strategy, Levanta claims to offer you an easy jumping-off point. But is it the best one? I … Read more
Mail Genius and InboxAlly are two software tools that offer solutions for improving email deliverability. But which one’s best ultimately depends on you and your business goals. Here’s how the two compare with each other. Platform Mail Genius Inbox Ally Best For Affordable email deliverability testing & troubleshooting Long-term inbox placement improvement Price From $8 … Read more
Mail Tester and InboxAlly both offer solutions to help your emails land in the inboxes where they need to be. But what do they really look like next to each other? Here’s a direct comparison between the two and how to choose which one works for your business. Platform Mail Tester Inbox Ally Best For … Read more
Some of the top providers in email deliverability improvement services are Warmy and InboxAlly. But which one is better for your needs? Let’s look at the two side by side. Platform name Warmy InboxAlly Best for Automated email warm-up & deliverability Long-term inbox placement improvement Price Not listed From $149 per month Key Features Auto-generated … Read more
If you’re trying to make the most out of your emails before they even go out, then you’ve probably heard of GlockApps. It’s a solid tool, but it’s not the only one out there. Maybe you need better deliverability insights, more automation, or something that fits your budget better. Or maybe GlockApps just isn’t cutting … Read more
Don’t you find it funny that so many SEO tools claim to be the “all-in-one” solution, but few succeed in actually hitting that mark? It’s a pet peeve of mine. Every software wants to be seen as the digital Swiss Army knife for the marketing world, but things begin to break down when you start … Read more
But is one better than the other? Let’s take a side-by-side look at what unique features each of these two popular content creation tools offer to help you choose the best one. Platform Guidde WalkMe Best for Beginners and small-to-medium-sized businesses Best customizable and advanced features Price From $16 per month Custom Key Features Free … Read more
I know that so many of us are rocking with Mailwarm as an email platform. It does a great job of helping us warm up our sender addresses and keeping emails in the right place, but I think it’s important to stay aware of the other options out there. So I rounded up the 7 … Read more
I’ve been in the affiliate space for over a decade, working with influencers across our portfolio of different niches. While influencer marketing is one of the best ways to get your brand in front of the right audience, building trust, driving sales, and making your brand feel like a natural part of the conversation, it … Read more
Are your emails going straight to spam? You could be missing out on sales, damaging your business’s reputation, or just wasting a lot of time and money. But what are you doing wrong? And is there anything you can do about it? Luckily, there are a ton of pretty easy steps you can take to … Read more
Listen, I get it, Mailtrap has a lot going for it. Between all the basic email marketing and analytics features and frankly reasonable price point, I get why it’s so popular. But it’s not the only one out there. In fact, there are quite a few alternatives that match (and even exceed) Mailtrap’s offerings for … Read more