Amber Turrill 
Levanta and Rakuten Advertising both operate in the affiliate marketing space, but they are built for fundamentally different types of programs and teams with specific growth and marketing goals. Depending on where your business sits right now (how much volume you’re doing, how many partners you manage, and whether you’re Amazon-only or omnichannel through Shopify … Read more
Affiliate marketers and performance teams are dealing with the same shift that everyone else is seeing in search: traditional SEO is being overhauled by the next evolution of discovery. These days, you need to get cited by AI, which means you can no longer just focus on ranking. The job now is to create content … Read more
Launching an affiliate program for your WooCommerce setup is easy enough to start. Most merchants begin with a basic affiliate plugin and call it a day. This works as long as you keep things simple; you get referral links, basic commission tracking, and a simple way to pay affiliates without leaving WordPress. The problem is … Read more
If you’re running an early-stage startup, email deliverability probably isn’t top of mind. Most likely, you already set up a domain, connected your sending platform, and started reaching out. While this seems straightforward, small setup issues early on can swiftly lead to spam placement that will be hard to reverse. Most founders don’t want to … Read more
Peptide and longevity supplement brands often hit affiliate issues earlier than other e-commerce categories. Traffic can scale quickly, there’s risk involved, refunds are demanded, and the difference between a good partner and a bad one is rarely obvious from the conversion numbers alone. On top of that, FTC guidance makes it clear that health-related advertising … Read more
Email deliverability tools help you understand and improve whether your emails are actually reaching your recipients’ inboxes. Without the right software, your emails may end up in spam. So, if you need new or better email deliverability software, it helps first identify which problem you’re actually trying to solve: Buying the wrong category of tool … Read more
If you’re looking at alternatives to Acceleration Partners (AP), you’ve likely already decided you need an agency. At this stage, I’m guessing you’re narrowing down your options, testing for the right fit, and thinking about what kind of team would grow with you over time. You’ll definitely want to work with a partner that meets … Read more
We’re all marketers here, right? Not all of us work with big brands, but if you have, you already know it can be a struggle to figure out who is the real deal when it comes to finding the best affiliate marketing agency to fit your client’s picky needs. I’ve been working independently with other … Read more
Most of us here are probably marketers, and we all know how hard it can be to find good affiliates sometimes, much less a great affiliate agency we can rely on. This is especially true for retail. Good affiliate retail agencies aren’t just here to act as glorified coupon sites or online partnership marketplaces. They’re … Read more