A business name sets the tone for everything that follows, which is why picking one can feel like a high-stakes decision. It needs to communicate what your brand is about, stand out from the competition, and still work practically in a crowded landscape. If you’re stuck after hours of brainstorming, an AI business name generator … Read more
BigCommerce sits at the intersection of scale and flexibility. It handles high volume without the “plugin bloat” of WordPress, yet it remains more customizable than Shopify. But in my opinion, a store without a payment processor is just a fancy catalog. Businesses need a gateway that takes payments, settles cash quickly, and doesn’t eat margins … Read more
I used to work for a mass participation events company, which meant ordering a lot of custom T-shirts: crew shirts, participant shirts, sponsor shirts, volunteer shirts, often all for the same event. Deadlines were non-negotiable, sizes had to work for everyone, and if the shirts showed up late or uncomfortable, it reflected badly on the … Read more
Launching a startup comes with countless responsibilities, and managing finances efficiently tops the list. As a CPA, I think good accounting software tailored specifically for startups can simplify complex tasks, enhance accuracy, and provide valuable insights for decision-making. After all, that’s really all accounting is; gathering information (typically finance-related) and organizing it in a way … Read more
FTC Disclaimer: We do make money from this blog and may receive compensation for this work in the form of commissions, fees and complimentary product access. Review our full FTC disclosure here. If you’ve been running your store for a while, you already know shipping isn’t just a background task anymore. It’s the moment your … Read more
I’ve seen affiliate platforms look great in demos and fall apart the moment a real campaign launches. Especially in health and beauty. This space doesn’t forgive sloppy tracking, vague reporting, or tools that treat influencers like coupon sites. When money, claims, and credibility are involved, the platform has to work. Every day. No excuses. I’ve … Read more
I’ve worked with affiliate programs long enough to see a pattern. Refersion is often where teams start, and for good reason. It’s clean, easy to launch, and gets an affiliate program off the ground fast. But most people searching for Refersion alternatives aren’t unhappy. They’re growing. The real question usually isn’t “Is Refersion bad?” It’s … Read more
I’ve tested, demoed, or actively worked with most major affiliate and partnership platforms on the market. Over time, I’ve narrowed my shortlist to a few tools that consistently hold up once real traffic, real partners, and real money are involved. These include Everflow, Impact, Partnerize, PartnerStack, and a handful of large affiliate networks like Awin … Read more
The beauty market moves fast. One new product can blow up in a week. A small creator can sell out a serum with one quick video. Shoppers take their time, though. They watch routines, compare shades, and scroll through reviews on every app they use. This is why affiliate marketing works so well in beauty. … Read more
So, you’ve grown your ecommerce site to a seven-figure valuation, and you’ve decided now is the time to sail off into the sunset. No more last-minute shipping panics or heated arguments with overseas suppliers for you. However, before you start thinking about what cocktail you’re going to order first on your celebratory Caribbean cruise, you … Read more
When it comes to selecting a payment processor for your business, it’s important to do your research to see which solution best fits your needs. After all, no two payment processors are the same, even though it can often feel like the only thing that’s changed is the branding. For example, a certain payment processor … Read more
When choosing a payment processor, it’s easy to get caught up in the surface-level features. Something that shouldn’t get overlooked is security. For SMBs, strong security features are a must. The smaller your business, the more devastating fraud can be. What good is it to have a payment processor with all the bells and whistles … Read more
Influencer marketing has always been big in the beauty and fashion industries, from celebrity endorsements in old TV ads all the way to a Kardashian Instagram campaign. But it’s often forgotten by Amazon sellers in other niches. Meanwhile, the cost of Amazon PPC ads keeps climbing, competitors are multiplying, and Amazon’s Brand Referral Bonus is … Read more
If you run any kind of partnership program in 2025, you might already know how messy it can get trying to manage everything in one place. Like most businesses, I started ‘tracking’ influencers using a spreadsheet + tracking link + PayPal payout, but it didn’t take that long until I was managing over 100 lines … Read more
Dext is what happens when you take the worst part of bookkeeping (chasing receipts, keying invoices, decoding random Amazon purchases, etc.) and hand it to software that actually knows what a chart of accounts is. For firms and growing businesses, this can give you hours back. For small teams or price-sensitive clients, the cost and … Read more
Comparing Dext and QBO is much like comparing a truck and a trailer. QuickBooks Online is a ledger, while Dext is the attachment that turns it into a proper workhorse for documents, expenses, and data quality. As a CPA who lives in QBO every day, they’re more like a stack rather than substitutes for each … Read more