Luci McMonagle 
For a long time, I ran influencer campaigns the same way many teams do. Promo codes, basic links, screenshots from creators, and a lot of manual checking. On the surface, things looked fine. Posts went live. Engagement rolled in. Sales moved enough to justify the spend. The problems only showed up when campaigns started to … Read more
I’ve spent years evaluating performance marketing agencies. Sometimes, as a client. Sometimes as a consultant. Often, during audits, when growth slowed, and leadership needed real answers. Here’s the uncomfortable truth: Most agencies call themselves “performance-driven.” Very few actually are. The term became popular because it sells. Founders want revenue. CMOs want ROAS. Boards want predictable … Read more
I’ve seen affiliate platforms look great in demos and fall apart the moment a real campaign launches. Especially in health and beauty. This space doesn’t forgive sloppy tracking, vague reporting, or tools that treat influencers like coupon sites. When money, claims, and credibility are involved, the platform has to work. Every day. No excuses. I’ve … Read more