Reseña y guía de StoryChief: ¿Ayudará esta herramienta a tu contenido?

Última actualización el 21 de junio de 2023 por Ewen Finser

Si tu equipo de contenidos necesita un pequeño empujón, StoryChief puede ser tu solución. Esta herramienta es perfecta para equipos de marketing B2B y agencias de contenidos. StoryChief puede ampliar sus esfuerzos de marketing de contenidos de muchas maneras y es una solución para todo tipo de publicaciones, desde blogs hasta comunicados de prensa.

Después de leer sobre StoryChief, tenía curiosidad por probarlo yo mismo. He utilizado StoryChief para mis propios blogs para ver cómo funciona este sistema y si recomiendo este programa a otros bloggers y equipos de marketing de contenidos. Continúa leyendo mi reseña y guía de StoryChief para saber más.

Conclusión: 

StoryChief is a better program for complex content teams, specifically mid-sized and enterprise businesses. Small businesses can also use StoryChief, but you won’t gain any benefits unless you have a multi-member content team. This isn’t a good solution for bloggers and writing hobbyists because StoryChief doesn’t offer a blogging plan. I liked the Story feature, but you can get the same benefits on a WordPress website.

Acerca de StoryChief

HistoriaJefe es una empresa con sede en Bélgica. Esta empresa ofrece una herramienta que puede ayudarte a agilizar y distribuir tus contenidos. En StoryChief, puedes publicar y promocionar tus contenidos en diferentes canales, lo que facilita considerablemente el proceso de publicación.

I’m a blogger myself, so let’s look at my current process. I write my blog, usually in Microsoft Word, and post it on my WordPress website. From there, I take my blog and go on each individual social media channel to promote my content.

StoryChief se integra con casi todos los programas que pueden utilizar los blogueros y creadores de contenidos, incluidos:

• WordPress
• Shopify
• TikTok
• Pinterest
• LinkedIn
• Twitter
• Facebook
• Instagram
• Wix

Incluso para un pequeño bloguero como yo, utilizar un programa como StoryChief me ahorrará mucho tiempo yendo y viniendo entre mis diferentes canales. StoryChief también ofrece soluciones para vendedores de correo electrónico y redes sociales.

Pros de StoryChief

• Herramientas SEO y de legibilidad de contenidos integradas
• Automatiza la gestión de contenidos
• Fácil de usar
• Distribuye tus contenidos a través de múltiples canales
• También se extiende a las redes sociales y al marketing por correo electrónico

Contras de StoryChief

• Sin extensiones web
• Las funciones de programación están desactivadas
• Faltan funciones de automatización
• Only a website — no app

Características de StoryChief

Using StoryChief’s backend is more complex than I expected. That’s because this one tool has countless features. It’s best to familiarize yourself with all of them to better understand this program.

Historias

I’m starting with the Story feature since I’m using StoryChief for my blog. To create a new blog, click the green “New Story” button at the top right.

My blog promotes my horror writing, offers advice for other fiction writers, and promotes other indie horror writers. For this example, I’m using a blog I wrote in the past about hiring an editor.

If you’re familiar with WordPress and other CMS platforms, you’ll be happy to know that StoryChief’s backend is just as simple to use. I pasted my blog in the body and added a title. I’m also happy to see that my Grammarly extension works in StoryChief.

Una de las primeras cosas que noté es que la barra de herramientas superior te da puntuaciones de SEO y legibilidad. Hago clic en esta zona y veo una vista más detallada de estas puntuaciones en la parte derecha de la pantalla. Este sistema es como una combinación de Yoast, SEMRush, and Rank Math — three programs I’ve used countless times and still use today.

As you can see, my blog’s readability is 88%, but my SEO score is only 50%. Underneath the scores is an area to add a target keyword. I’m using the keyword “hiring an editor” here. That bumps the score up to 58%.

Like Yoast, this program shows the areas for improvement first. But I do have some questions when looking at these critiques. Let’s give the first one as an example: setting the language. I assumed I needed to do that with every individual blog. But I clicked the link and realized I had to pre-define which language I’m using.

I do like this feature since you can find content in every language. This will help readers find content in their language, and I can see this feature being useful for Google. You can also set your language in the “summary” section, though pre-setting your language will apply it to all articles.

The next section refers to my SEO metadata. I click “summary” at the top toolbar and find where I update my metadata. From here, I continue making the other edits that StoryChief recommends. When I made these changes, my score bumped up to 75%.

What I find cool is this tool is useful for bloggers such as myself and content teams. If you’re managing a team of writers, you can leave comments on their blogs and even set a deadline for certain blogs.

Now, I’m ready to publish my blog. This is where I’m most curious, to see how the mass publishing system works. From the “Publish” section, you can connect StoryChief to your CMS, social media channels, and email. When you click “publish,” StoryChief will publish your blog across all platforms. Since this blog is already published, I will leave it in draft form.

Campañas

Next to “Content,” I notice there’s an area to create campaigns. I discover that StoryChief lets you create content campaigns from one system. I created a fake campaign just to see how this tool works. You need a title, goal, and start/end dates to set a campaign. You can also add contributors and view reports.

Mensajes sociales

Before I go into this section, I first want to mention that StoryChief isn’t a social media management tool. All this program will do is post your content on your social media channels.

Tengo requisitos de publicación muy específicos para mis canales, así que sigo publicando directamente en cada plataforma o al menos utilizando Meta Business Suite. Si quieres una herramienta de redes sociales más exhaustiva, te sugiero que busques alternativas como Buffer o Hootsuite.

Perspectivas

You can gain insights into your campaigns and each individual blog post. You can view essential data, such as engagement, audience, and impressions. Keep in mind that these features are only available for the Team plan. Since I’m only using a free basic demo, I cannot view this section.

Calendario de contenidos

If you’re the type who is devoted to your content calendar, you will love the calendar that StoryChief offers. You can select the month and date, and fill out any content to be published directly on the calendar. To access it, click “Calendar” at the top. You can also add social posts and campaigns to this list.

Precios de StoryChief

After playing around with this tool, one main thought comes to mind: how much does this cost? And is there a free plan? Let’s dive into this a bit more.

Planes

StoryChief tiene cuatro planes principales:

• Team – $100/month annually and $140/month quarterly
• Team Plus – $180/month annually and $210/month quarterly
• Agency – $350/month annually and $400/month quarterly
• Enterprise – custom pricing

I am reading there is a special plan for solo bloggers like myself. However, you have to contact StoryChief for pricing. There’s a chance they may not be able to offer you a plan.

Todos los planes ofrecen estas ventajas:

• Distribución de contenidos
• Optimización SEO
• Planificación de contenidos
• Gestión de redes sociales
• Analítica
• Colaboración

The plan you choose depends on the size of your team. If you only have four team members, you only need the Team plan. But if you have 25 employees, you need the Agency plan. If you have more than this, you’ll have to contact StoryChief for customized pricing.

Demostración gratuita

Every plan comes with a 14-day free trial. You don’t need a credit card to sign up, but you will have to provide some information such as your name, email, and workplace information.

Atención al cliente y formación

I didn’t have to contact customer service, so I lumped this category into training. Let’s dig deeper into both.

Atención al cliente

StoryChief sólo ofrece servicio de atención al cliente por correo electrónico y chat web. También tienen una base de conocimientos.

Formación

StoryChief offers tutorials directly on the backend. That’s how I learned how to use the backend. StoryChief also offers training via live, in-person, webinars, and videos.

Alternativas a StoryChief

StoryChief es un programa muy beneficioso para los equipos de contenidos, pero diré que existen herramientas de marketing más completas y alternativas más baratas que ofrecen resultados similares. Aquí hay algunas alternativas StoryChief a considerar.

HubSpot

HubSpot is the main StoryChief alternative, especially if you’re looking for an enterprise-level solution. HubSpot is a CRM and marketing program that attracts new customers and engages existing buyers. With HubSpot, you can generate leads and close sales by improving the customer experience. HubSpot also offers inbound marketing tools like email marketing, social media, blogging, and landing pages.

SEMRush

Aunque SEMRush doesn’t offer the content posting benefits that StoryChief has, this is still one of the best tools to create high-quality marketing content. SEMRush is an SEO software that will measure the effectiveness of your content in search engines.

With SEMRush, you can access the best-ranking keywords, technical SEO improvements, and online ranking data. You can also view your competitor’s ranking data to make your marketing strategy more competitive.

Fantasma

También revisé este programa y me gusta más que StoryChief. Ghost es una plataforma de blogs. Sus precios son más asequibles que los de la competencia y ofrece varias herramientas para atraer al público.

También puedes crear tu blog directamente en su backend, por lo que muchos recomiendan Ghost como alternativa a WordPress. A diferencia de StoryChief, Ghost es una gran opción para blogueros en solitario como yo. Su plan Starter cuesta sólo $9 al mes, el mismo precio que muchas plataformas de alojamiento. Al igual que StoryChief, Ghost puede integrarse con otros canales que utilices, como las redes sociales. También puede integrarse con distintos canales de marketing por correo electrónico e incluso con centros de comercio electrónico como Shopify.

Conclusión

I won’t be renewing my StoryChief subscription after my demo ends. Even though I love supporting up-and-coming content systems and tools, StoryChief is targeted at content teams as opposed to bloggers like myself.

You can post your content on multiple channels, but StoryChief doesn’t offer in-depth social media posting features. StoryChief offers good tools, such as its Campaign feature, the content calendar, and the insights that advanced plans offer.

También me gusta la legibilidad de sus contenidos y Herramientas SEO, but you can get the same benefits by installing the free Yoast plug-in to your WordPress website. I also don’t like how StoryChief doesn’t offer a web app, and I can’t see their system being easy to manage on your phone.

En general, sugiero buscar alternativas y encontrar otra solución que se adapte a tus necesidades.

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