Sevak Der Sarkissian 
Choosing a growth marketing agency gets complicated fast. On paper, many firms say they can help with performance, retention, creative, and strategy. In practice, the differences usually show up in the operating model, the seniority of the team, the depth of channel expertise, and whether the agency is actually set up to influence revenue instead … Read more
Hiring marketing talent used to be relatively straightforward. You hired someone full-time, worked with an agency, or posted a project on a freelance site. That was pretty much it. By comparison, today there are an abundance of options. There are curated talent platforms, fractional teams, open marketplaces, and hybrid models that fall somewhere between an … Read more
If you’ve been trying to figure out how to hire the right marketing help, you’ve probably realized it’s not as simple as it sounds. While today, companies can hire traditional agencies, build their own in-house teams, work with freelancers, or bring in fractional specialists, each option comes with myriad pros and cons related to cost, … Read more
If you have run a SaaS affiliate program, you already know that most affiliate software was not built for you. Many of these platforms were designed for one-time purchases, short buying cycles, and simple last-click tracking. That approach does not work well for SaaS, where you deal with free trials, upgrades, renewals, and customers who … Read more