Nicole B 
For B2B SaaS companies, understanding what drives revenue is becoming increasingly difficult. Multi-touch attribution helps marketers understand how different campaigns, channels, and interactions contribute to conversions and revenue. Instead of giving all credit to the first or final touchpoint, these platforms analyze the complete customer journey, helping teams make better decisions about where to invest … Read more
Affiliate marketers have been trained to think about online visibility in a certain way. The process was direct: rank on Google, get a click, optimize the page with keywords and internal links, have some backlinks, improve conversions rates, and repeat. Back then, the SEO playbook was simple. If you appeared on page one and could … Read more
Scroll through Instagram or TikTok for 30 seconds and you’ll notice discount codes, “shop my closet,” and creator recommendations. That’s affiliate marketing in action. At its core, affiliate marketing is a performance-based strategy where brands partner with creators or publishers who earn a commission when a specific action happens, like a sale, sign-up or click. … Read more