Nicole B

Affiliate marketers have been trained to think about online visibility in a certain way. The process was direct: rank on Google, get a click, optimize the page with keywords and internal links, have some backlinks, improve conversions rates, and repeat. Back then, the SEO playbook was simple. If you appeared on page one and could … Read more

Scroll through Instagram or TikTok for 30 seconds and you’ll notice discount codes, “shop my closet,” and creator recommendations. That’s affiliate marketing in action. At its core, affiliate marketing is a performance-based strategy where brands partner with creators or publishers who earn a commission when a specific action happens, like a sale, sign-up or click. … Read more