Chris Fisher 
Think about the last time you bought something online. Maybe you first saw a high-quality water bottle in a TikTok ad, and then later watched a YouTube review to see if it was actually worth buying. Then you searched Google for comparisons, read a few customer reviews, and eventually ordered the water bottle from Amazon … Read more
If you’re looking for Folderly alternatives, you’re probably dealing with inconsistent campaign performance: open rates dropping, replies slowing down, nothing stabilizing. Folderly is a higher-end deliverability platform. Some teams love it, while others think that it adds cost and complexity without making the core problem clearer. Before you switch tools, it’s worth understanding what’s actually … Read more
Snov.io works, but it does not scale the way most teams expect. I have spent more than 20 years building and auditing sales and marketing systems across SaaS, healthcare, enterprise tech, ecommerce, and services. One of the most consistent patterns I see is teams getting early traction with Snov.io, then hitting a wall once they … Read more
Affiliate Is No Longer a Background Channel Over the last few years, I’ve found myself in dozens of conversations with CMOs, heads of growth, and finance teams. I noticed that affiliate marketing went from something no one talked about…to something everyone was suddenly questioning. Today, affiliate shows up in real revenue conversations. Not just at … Read more
Fractional hiring has gained traction recently because traditional marketing team structures can’t keep up with the pace of modern growth. A decade ago, the playbook was relatively simple: hire a leader, add an agency, expand the team as revenue grew. Today, growth spans multiple disciplines, and coordination is the real challenge. Over the past 20 … Read more
Access to freelance specialists alone no longer guarantees measurable growth. Modern marketing requires coordinated execution across channels, and disconnected fractional hires often fail to deliver integrated, revenue-driving outcomes. When I was serving as CMO inside a SaaS company, the breaking point came from shaky numbers. Performance across channels looked strong in isolation, but results didn’t … Read more
When email performance drops, most teams assume the problem is the content. They test new subject lines, templates, and send times, hoping engagement will improve. Over the years, I’ve audited and optimized email programs for companies across many different industries. When deliverability begins slipping, the real problem is often the condition of the list itself. … Read more