
A CPA’s Thoughts on Alternatives to NOW CFO
By Jonathan Reich
Whether you are an e-commerce merchant scaling past your first eight figures or a construction firm managing a complex web of subcontractors and progress billings, ...
I guess you’ve witnessed how ecommerce has been growing exponentially over the past couple of years.
This trend, as a matter of fact, is expected to continue picking up steadily- at a rate that will see ecommerce retail sales in the U.S hitting $735 billion by 2023.
Quite remarkable, I must say. But, in case you haven’t heard the news yet, it’s not just the online sales process that has been transforming progressively. Ecommerce, combined with modern tech, has also triggered increased growth of what’s reportedly recognized as the world’s oldest professional field- accounting.

By Jonathan Reich
Whether you are an e-commerce merchant scaling past your first eight figures or a construction firm managing a complex web of subcontractors and progress billings, ...

By Jonathan Reich
In the rapidly maturing landscape of 2026 financial technology, the traditional, monolithic accounting software of the previous decade have been replaced by specialized, AI-driven operating ...

By Jonathan Reich
Growth feels great until the finance engine starts to stall. At first, finance is simple. You send invoices, pay bills, run payroll, and check the ...

By Jonathan Reich
Let’s immediately cut to the chase. Trust is the only currency that matters in a boardroom. If you can’t trust your numbers, then what are ...

By Jonathan Reich
Let’s talk about something that is mind-numbingly boring but SUPER important: revenue recognition. Recognizing revenue can be extremely tricky, having to follow specific accounting standards ...

By Jonathan Reich
Payroll is rarely just about paying employees. For a founder, payroll can be the single largest data export in the business — a dense collection ...

By Jonathan Reich
In the modern financial ecosystem, the role of a corporate card has evolved far beyond a plastic rectangle used for office supplies and client dinners. ...

By Jonathan Reich
Launching a startup comes with countless responsibilities, and managing finances efficiently tops the list. As a CPA, I think good accounting software tailored specifically for ...

By Jonathan Reich
If you’ve read my content before, you know my philosophy on accounting: it’s the vegetable eating of the business world. No one’s passionate about categorizing ...

By Jonathan Reich
Dext is what happens when you take the worst part of bookkeeping (chasing receipts, keying invoices, decoding random Amazon purchases, etc.) and hand it to ...

By Jonathan Reich
Comparing Dext and QBO is much like comparing a truck and a trailer. QuickBooks Online is a ledger, while Dext is the attachment that turns ...

By Amanda Devos
Most founders can relate to the feeling of excitement and optimism that comes with starting a business. But once you’re in the weeds with messy ...

By Jonathan Reich
Finding the right accounting software that integrates with Ramp can be the difference between a finance stack that runs itself and one that creates more ...

By Jonathan Reich
Mercury is a fintech platform that provides modern business banking without the branch. It’s not a bank itself; it simply works with partner banks to ...

By Jonathan Reich
On paper, revenue recognition is simple enough: It’s just recognizing revenue when you actually deliver value to the customer, rather than when the cash hits ...

By Jonathan Reich
Online notarization has gone from a weird pandemic workaround to just how everyone signs stuff now. And if you handle real estate closings, loan docs, ...