Last Updated on April 1, 2025 by Ewen Finser
Mail Genius and InboxAlly are two software tools that offer solutions for improving email deliverability. But which one’s best ultimately depends on you and your business goals.
Here’s how the two compare with each other.
Platform | ||
Best For | Affordable email deliverability testing & troubleshooting | Long-term inbox placement improvement |
Price | From $8 per month | From $149 per month |
Key Features | SPF checkDKIM validationDomain age reviewBroken and short link detectionReviews HTML structure and text-to-image ratioDomain suffix checkReverse DNS | Repair/Increase deliverability on any IP/domain on any platformWorks with any email-sending serviceAuto-detect adapts to your sendingMultiple sender profilesIntuitive dashboard |
Use Cases | Cold email optimizationSpam filter troubleshootingBlacklist monitoringEmail authentication checksDeliverability performance testing | Email warmup & reputation buildingAgencies & enterprisesHigh-volume sendersISP trust developmentRecovering from spam issues |
Free Trial? | 3 free spam tests | Yes, 10 days free |
What Is Mail Genius?
Mail Genius is an email deliverability tool that helps senders troubleshoot and optimize their emails for better inbox placement.
It offers a ton of features, including authentication checks, blacklist monitoring, and content analysis to make sure your email campaigns are successful.
With plans starting at just $8 per month, Mail Genius gives flexible options for businesses of all sizes, from occasional email testers to automated monitoring. I recommend it for anyone looking to improve deliverability and troubleshoot email issues before sending.
How Much Does Mail Genius Cost?
Mail Genius has four different plans available, including:
- Newbie ($8/month)- 10 test credits per month, AI email deliverability consultant
- Standard ($20/month)- 30 test credits per month, official Mail Genius Guide to Cold Email Deliverability, AI email deliverability consultant emails
- Genius ($39/month)- Unlimited test credits per month, official Mail Genius Guide to Cold Email Deliverability, AI email deliverability consultant, test your competitors’ or prospective emails
- Automatic email testing & domain monitoring ($79/month)– Every email is automatically tested, official Mail Genius Guide to Cold Email Deliverability, AI email deliverability consultant, test your competitors’ or prospective emails, Automatically test emails from any email address or domain with no limits or restrictions
Mail Genius Key Features
Mail Genius offers a wide variety of features to improve your sender reputation and ultimately boost deliverability. This includes things like validation for verification settings, detection for broken links and short links, and content and subject line optimization.
- SPF check verifies that your SPF record is correctly configured
- DKIM validation
- Confirms that DMARC aligns with SPF and DKIM settings
- Reverse DNS to check if the sending IP matches the domain
- Domain suffix check to identify uncommon domain extensions that impact deliverability
- Detects if your IP, domain, or links are on blacklists
- Domain age review
- Broken link detection
- Detects short links that might trigger spam filters
- Subject line optimization
- Confirms the presence of a one-click unsubscribe option
- Reviews HTML structure and text-to-image ratio for best results
What Is InboxAlly?
InboxAlly is a tool that helps your emails land in inboxes instead of spam folders by improving your sender reputation.
It works by simulating real engagement, like opens, clicks, and replies, to train email providers to trust your messages. This makes it great for businesses, marketers, and cold email senders who need better deliverability over time.
If your emails just keep getting delivered to spam, InboxAlly knows how to fix that.
How Much Does InboxAlly Cost?
InboxAlly has four different plans available:
- Starter ($149/month)- Send to 100 of their seed emails per day, 1 sender profile, email support.
- Plus ($645/month)- Send to 500 of their seed emails per day, 5 sender profiles, email and live chat support.
- Premium ($1,190/month)- Send to 1,000 of their seed emails per day, unlimited sender profiles, email, live chat, and phone support.
- Enterprise- Custom pricing.
InboxAlly Key Features
InboxAlly goes a step further than just basic email deliverability improvement tools. They also offer advanced features like multiple sender profiles and simulated interactions with emails.
- Improve deliverability on any IP/domain
- Compatible with all email-sending services
- Send emails using your own content
- Track progress via a dashboard
- Control when emails are opened
- Auto-detect adapts to your sending
- Supports large email list sizes
- Emails opened from diverse U.S. locations
- Create multiple sender profiles
- No access needed to your email accounts
- Customize your sending schedule
- Set your preferred reporting timezone
- Boost engagement for specific campaigns
- Use or customize engagement profiles
- Enterprise-level customizable plans available
Mail Genius vs InboxAlly: Key Differences (and Similarities)
Mail Genius and InboxAlly both improve email deliverability, but they take different approaches.
Mail Genius focuses on diagnosing and troubleshooting email issues before sending, while InboxAlly actively improves inbox placement by simulating engagement.
Depending on your needs, one may be a better fit than the other. Let’s break down how they compare in use cases, pricing, and features.
Use Cases
Mail Genius is best for senders who need something to analyze authentication records, spam risks, and content-related issues before sending. It’s great for cold emailers, marketers, and businesses that want to optimize emails before sending.
InboxAlly is ideal for businesses struggling with consistent deliverability issues, since it actively improves sender reputation by mimicking real engagement.
While both have their place in an email strategy, InboxAlly offers a more proactive and comprehensive solution for making sure that your emails land in the inbox.
Winner: InboxAlly
Price
Mail Genius offers affordable pricing plans starting at just $8/month, making it a budget-friendly option for individuals and small businesses.
InboxAlly, on the other hand, starts at $149/month, which is a good amount more expensive, though it offers more advanced deliverability tools.
While InboxAlly’s price is justified by its effectiveness, Mail Genius is the better choice for folks who need a budget-friendly solution. If affordability is your top priority, Mail Genius is the winner.
Winner: Mail Genius
Key Features
Mail Genius provides all of the essential deliverability tools like SPF, DKIM, and DMARC validation, blacklist monitoring, and content analysis, making it a great all around troubleshooting tool.
However, InboxAlly goes a step further by simulating opens, clicks, and replies to actively improve sender reputation over time, which Mail Genius doesn’t offer. This hands-on approach ensures that emails not only pass technical checks but also consistently land in inboxes.
For long-term deliverability improvement, InboxAlly’s engagement-driven features make it a better choice.
Winner: InboxAlly
So, Which Is Better?
Which one is better truly depends on your needs and your budget. If you’re on a tight budget and want to test emails before hitting send, I say go for Mail Genius. If you want a larger range of features and aim to improve your sender reputation over time, InboxAlly is a better fit.