Welcome to The Digital Merchant!
Find the right tools and tactics to grow your business.

Sendlane Review [Jul 2020]: New, but Better?

Just like ConvertKit is an email marketing tool loved by bloggers because it was specifically built for bloggers, Sendlane hopes to achieve the same thing for digital marketers. If you’ve found that other email marketing automation platforms have unnecessary features, …

ActiveCampaign vs HubSpot [May 2020]: Unbiased Comparison!

ActiveCampaign and HubSpot are both popular customer relationship management (CRM) platforms, which also offer marketing automation and sales features. It’s tricky to compare them directly, because anyone who has used both will tell you that they are quite different. ActiveCampaign …

Best Shopify Upsell Apps [2020]

In our post, we will give you a rundown of the best Shopify upsell apps out there so you can choose the best for your store.  You’ve invested quite heavily in marketing automation and the whole lead generation process for …