Viral Launch Review: Is it Worth it?

Last Updated on December 8, 2023 by Ewen Finser

Before we get started on this Viral Launch review, let’s first get the facts right.  

Now, there’s a good reason why the Amazon Marketplace goes by that name. If you’ve tried exploring it extensively, you must have noticed that it’s unbelievably expansive.  

And to put a number on it, there are now about 120 million products on Amazon. The corresponding volume of shoppers, on the other hand, stretches beyond hundreds of millions every month.  

In fact, in the US alone, Amazon is enjoying a monthly mobile app audience of over 140 million shoppers. Hence, you might as well think of it as the Amazon rainforest, but on a digital scale.  

Bottom Line Up Front: We love using Viral Launch, particularly for product launches (as the name suggests). They also offer more flexible pricing points, including 15% off if you use our code “digitalmerchant” at checkout.

Then guess what? A 2019 research study that surveyed more than 2,000 US-based consumers established that 89% of them are more likely to purchase their stuff from Amazon than any other shopping platforms. That means the website is literally the epicentre of eCommerce right now.

So, it’s understandable that you’d want a piece of the action. That’s way too much business to miss out on.  

The problem, however, is that you’re not alone. There are more than 2.5 million merchants actively selling their items on Amazon. So, you can imagine the level of competition you have to deal with here, especially if you’re a beginner.  

Then get this- it turns out the Amazon marketplace happens to be ruled by a small fraction of them. Only 25,000 sellers are raking in over $1 million in sales annually.  

And what’s their secret?  

Well, you could argue that they offer the best products. But then again, we all know their success has a lot to do with their marketing strategies and, most importantly, how they approach their corresponding sales processes.  

Now that’s precisely where tools like Viral Launch come in.  

In fact, many people like to call them magic intelligence systems for the seemingly helpful market info they provide. Viral Launch, for instance, has reportedly helped a host of sellers turn their opportunities into immense profits.  

That’s quite interesting, I must admit. But, when you come to think of it, could that claim be just a marketing gimmick? Or is Viral Launch genuinely effective when it comes to giving accurate Amazon marketplace intelligence?  

Viral Launch Review – Overview 

While Amazon was launched in 1994, it was not until two decades later that Viral Launch was founded. Two founders began the Amazon FBA (Fulfilling By Amazon) service in 2014 to help merchants on the marketplace platform hit the ground running, as well as manage their subsequent sales efficiently.  

And what does that entail?  

OK, in a nutshell, Viral Launch is the type of tool you turn to when you need real Amazon FBA insights. Thanks to its deep data integration with Amazon, you essentially get to use Viral Launch for assessing various aspects of the market to spot opportunities, keep an eye on your competitors’ strategies, track the progress of your business, plus optimize your product listings accordingly.  

So, in other words, Viral Launch does pretty much the same job we’ve seen tools like SEMrush and SpyFu doing. The only difference is, the latter two help you with Google SERP ranking while Viral Launch seeks to push you to the top of your Amazon FBA niche.  

The software itself is a tool suite that combines multiple functions into one holistically streamlined system. Consequently, insights generated by one of its tools could be distributed to the rest for further analysis and value addition. Everything here works in tandem with one principal goal – to optimize your sales.  

Now, for the sake of clarity, the tools we’re talking about here include:  

• A Keyword Manager for keeping tabs on your products’ ranks within Amazon search results, as well as provide ranking optimization insights.  
• A Kinetic PPC suite for managing your PPC campaigns and boosting their ROI.  
• A Listing Builder to help you hit the ground running with the best possible keywords. It generates SEO insights directly from Amazon’s algorithm.
• A Split Testing Tool for running tests on various product descriptions, price points, titles, and image variations, after which it determines the combinations with the best selling rates.  
• A Listing Analyzer for generating actionable insights into tricks that could boost your conversion potential and consequently increase profitability.  
• A Keyword Research Tool for establishing the most promising terms to use on your Amazon products if you need traffic from paid and organic search.  
• A Competitor Intelligence Tool for spying on your Amazon FBA rivals and subsequently provide info about their strategies plus performance. In the end, you should be able to reverse engineer everything to beat your competitors at their own game.  
• A Product Discovery Tool for analyzing and product ideas based on their competition levels, market demand, as well as possible opportunities. This helps you identify the most promising products to proceed with.  

Make no mistake though. That’s not all there is to Viral Launch. It turns out that in addition to the tools, the platform offers a range of supplementary services to Amazon FBA sellers. They are optional and they come in four different types of packages:  

• Product Launch Services are intended to get your new listings a consistent flow of traffic. The team at Viral Launch helps you run promotional campaigns that target large consumer audiences.  
• Product Photography Services give you the benefit of leveraging branding experts and photography professions. The team at Viral Launch transforms your product listings with stunning and elegant images for increased conversions.  
• Listing Optimization Services boost your product’s ranks on Amazon’s search pages based on in-depth keyword, market, and product research. Your Amazon listing copy is prepared by professionals who reportedly know how to get into your target customers’ minds.  
• Kinetic Managed Services save you the trouble of building and running your PPC campaigns. The whole thing is, instead, managed by experts at Viral Launch. They customize all your PPC variables and then proceed to roll out a holistically-optimized campaign.  

Therefore, all in all, Viral Launch is seemingly a comprehensive Amazon selling tool suite. It covers pretty much everything an Amazon seller would want from an intelligence tool.  

But how good is it really? Is Viral Launch worth the money?  

Well, here’s good news. We’ve done the homework for you. It might have taken us months to test every single tool on the platform but we finally did it.  

So, here’s the most accurate Viral launch review you can find on the web. It systematically reviews each tool to give you unbiased information regarding the features you should expect to find here, the tools’ accuracy levels, plus the pricing Viral Launch has set for its packages. Then to top it off, you even get to uncover the weaknesses that Viral Launch would rather keep hidden.  

So, without further ado… 

Viral Launch Review – Main Features 

Ease of Use / How It Works 

While the US market is usually the principal focus when it comes to Amazon FBA selling, Viral Launch happens to go above and beyond this one marketplace. In essence, it covers a total of 8 Amazon marketplaces – USA, Italy, France, Spain, Mexico, Canada, Germany, and the U.K.  

This means that as long as you’re selling one of these versions, you can proceed using Viral Launch for market and product insights. 

A word of caution though. Although Viral Launch extends that far, not all its tools can be used in every single Amazon marketplace.  

Competitor intelligence, for instance, is only available to Amazon US sellers. So, you might want to confirm all the functionalities you could use in your specific marketplace version before you consider joining the bandwagon.  

That said, Viral Launch is a dynamic platform that comes in two separate forms. You could begin with its Chrome Extension, which is the simplest and lightest of the two. Simply download the tool from Chrome’s Web Store, integrate it with your Google Chrome browser and voila!  

With the Viral Launch Chrome Extension, you should be able to conduct extensive market research on Amazon. The goal here is to generate intelligence on various products’ sales numbers, monthly revenue, monthly sales, historical trends, etc.  

Hence, you can identify the most profitable products as you explore the Amazon marketplace.  

And speaking of which, the Chrome Extension usually provides insights while you continue browsing Amazon. The interface itself is well-designed to seamlessly provide quick sales estimates and market analytics.  

In fact, even beginners can comfortably use this version of Viral launch. Every single function is straightforward and you can bet it takes almost no time to learn the ropes.  

But, here’s the kicker. That level of simplicity means you won’t be getting all the tools. The Viral Launch Chrome Extension is basically built for brief market intelligence. Nothing more.  

So, in short, the extension is only useful when it comes to product discovery. Beyond that, you’ll have no choice but to switch to the other version.  

I’m talking about the main Viral Launch dashboard, which is based on the web. Once you sign up and then log into your account, you’ll notice that this version is adequately comprehensive, with all the tools the company has built so far,  

Don’t get me wrong though. Viral Launch won’t hand you all the functionalities. The feature privileges depend on the plan you choose to subscribe to. So, if you want everything, you have to pay about $166 a month for Viral Launch’s Kinetic plan.  

Sadly, the only problem with all these added capabilities is compromised system usability. While the Viral Launch web-based version is pleasantly intuitive, beginners might need some time to piece together everything. 

On the bright side, however, at least Viral Launch has done a good job of organizing its dashboard and menu options. The dashboard itself displays two columns – one side lists the software tools side while the other provides a summary of the extra services you could purchase. Then to simplify the onboarding process, both tools and services come with clear tutorials.  

All things considered, a basic Amazon seller might typically need a day or so to learn how things work here. And once they finally do, everything going forward should be a breeze.  

Keyword Research 

As you’re probably aware by now, the Amazon search framework uses pretty much the same approach as Google search. Shoppers look for products by entering keywords, and then Amazon employs a specific search algorithm to rank the subsequent results.  

This is where the Viral Launch Keyword Research tool comes in. It seeks to help you identify the specific phrases you could use to capture your specific target audience with favorable search ranks  

But how exactly does it manage to do that?  

Well, the tool relies on an extensive database that’s filled with volumes of Amazon’s search data. Viral Launch essentially scans it with an AI system, which then conducts a detailed analysis of the search patterns to establish the potential impacts of various keywords.  

And since online search trends are typically changing by the minute, Viral Launch taps into Amazon’s system several times every week to update its keyword data. We checked this and confirmed that indeed Viral Launch was keeping up with the accurate search trends.  

Now, the keyword insights you get in return are quite helpful. I, for instance, began by sampling a list of recommended keywords for my product listings. I just click on a button and the tool automatically generated thousands of keyword suggestions along with their search statistics.  

Then from the figures, I was able to track the relevant historical search trends, from which it’s possible to identify keywords that are losing or gaining relevance.  

What’s more, Viral Launch displays even the keywords your competitors are ranking for, combined with their broad variations.  

And speaking of which, you might want to pay keen attention to the Opportunity Score column of your keywords. This is where you get to gauge the competition levels across various market niches, based on the specific values awarded by the tool.  

To give you accurate indications, Viral Launch’s AI system considers parameters like search volume, plus the corresponding number of listings for each recommended keyword. Then, in the end, you get to judge the relative opportunities based on their respective system scores, which should fall anywhere between 0 and 1,000. 

It doesn’t end there though. Apart from organic terms, it turns out the keyword research tool is capable of diving deep into PPC keywords. You can take advantage of this to assess the keywords your competitors have been using on their ads, as well as their accompanying sponsored ad bid cost.  

Viral Launch further allows you to filter the keyword lists based on your selected parameters. Otherwise, you could also choose to download the terms via a CSV file, or simply copy them to your clipboard.  

Another outstanding thing about this specific keyword research tool is its integration with other tools. Viral Launch has seamlessly linked it with the rest of the solutions in the suite for additional insights. The rank tracker, for instance, combines with the keyword research tool for intelligence about your competitors’ rankings for specific keywords.  

Product Discovery 

Your success on Amazon depends substantially on the type of product you choose to sell. Even the best marketing strategies cannot possibly guarantee great results if you’re dealing with items with low market demand. So, in short, we could agree that product discovery is the most important process overall.  

Now, when it comes to identifying the best products, demand alone is not enough to sufficiently qualify an item. You should, instead, use a dynamic approach that holistically combines demand with additional factors like competition levels and potential profit margins.  

Well, it turns out that’s essentially what Viral Launch attempts to review through its Product Discovery tool. But, it doesn’t stop there. Viral Launch further evaluates parameters like sales volumes, amount of reviews, categories, brands, number of sellers, etc.  

Therefore, you should have an easy time assessing the business potential of every single item of interest.  

Don’t be in a rush though. The possibilities here are limitless because Viral Launch is pretty flexible. It basically gives you the freedom to explore endless Amazon products and categories.  

All this data, for your information, comes from the integration between Viral Launch and Amazon. The tool dives deep into billions of genuine historical and current Amazon data points to provide accurate, real-time insights.  

That’s why in addition to sales estimates and product trends, you could review your projected profits, plus the required upfront capital for each product. And while you’re it, you might as well go ahead and supplement the figures you get here with insights from Viral Launch’s Market Intelligence tool.  

It’s also possible to filter the results based on multiple concurrent parameters. Viral Launch allows you to specify what you consider as the core criteria for qualifying products. You could, for example, focus on selected categories, brands, product lists, etc. The choice is yours.  

 

And if you can’t figure out what you should prioritize, Viral Launch has a pretty solid idea validation system. It’s powered by a custom complex algorithm that rides on a wide array of benchmarking rules.  

That said, all these product discovery functionalities are delivered through a simple easy to use interface. It comes with a minimal design and a very straightforward layout, which makes it conveniently easy for everyone to compare various product variables.  

And speaking of which, the system can be set to notify you immediately it picks up a product that’s experiencing an abrupt sharp market trend. This might occur when multiple new sellers make their market debuts with the same product.  

Competitor Intelligence 

The competitor intelligence tool is where you go when you need to spy on your rivals. 

Viral launch does quite a good job when it comes to monitoring your competitors’ performance levels. Hence, you can rely on it to notify you as soon as the search rankings shift in favour of, or against your rivals. 

Apart from that, you could also use this feature to spy on your competitors’ strategies. If you’d want to uncover their keywords, for instance, Viral Launch will dig deep to reveal not only their ranking keywords but also the corresponding high volume keywords, underutilized keywords, top-performing keywords, as well as any keywords your competitors might have left out.  

And why is this important?  

Well, for starters, you could take a short route to success by simply stealing your competitors’ top-performing keywords. Then insights into your competitors’ missing keywords, on the other hand, could help you identify valuable keyword opportunities. Capitalizing on such terms is one sure way to beat your competitors at their own game.  

It doesn’t end there though. Viral Launch’s competitor intelligence tool will also help you maintain market dominance over your competitors by consistently keeping you one step ahead of them. More specifically, it’ll monitor their efforts and then notify you as soon as a significant adjustment occurs.  

You could, for instance, set your Viral Launch system to alert you in case it notices an upward or downward ranking shift that affects any of your competitors. Other than that, it’s possible to keep tabs on their sales, product reviews, product prices, ad placements, etc.  

This gives you ample time to respond to even the slightest market anomalies caused by your rivals.  

Market Intelligence 

While the rest of the tools provide solid insights into various market factors, the market intelligence tool is the ultimate resource for market information.  

Now, remember the billions of Amazon data points we’ve mentioned? They happen to also feed Viral Launch’s market intelligence tool with figures in real-time. And as a result, it maintains a consistent flow of insights into market trends across the entire Amazon platform.  

I’m talking about analytics on estimated product profits, the required upfront investment amounts predicted product sales, etc. This information covers historical trends, current proceedings, as well as future predictions based on complex prediction algorithms.  

Viral Launch Pricing Plans

Beginners Plan – $59 per month billed monthly, or $50 per month billed annually. 

• 24/7 Customer support 
• 3 tracked competitors 
• Product idea score 
• Product discovery 
• Market intelligence 

Pro Plan – $99 per month billed monthly, or $83 per month billed annually. 

• 24/7 Customer support 
• 30 hourly keyword rank and ad tracking 
• 2,000 daily keyword rank and ad tracking
• 50 Listing analysis 
• Listing builder 
• Keyword research 
• 3 tracked competitors 
• Product idea  score
• Product discovery 
• Market intelligence 

Brand Builder Plan – $149 per month billed monthly, or $125 per month billed annually. 

• 24/7 Customer support
• 100 hourly keyword rank and ad tracking 
• 5,000 Daily keyword rank and ad tracking 
• 100 Listing analysis 
• Listing builder 
• Keyword research
• 100 tracked competitors 
• Product idea score 
• Product discovery 
• Market intelligence 

Kinetic Plan – $199 per month billed monthly, or $166 per month billed annually. 

• Automate your PPC strategy 
• PPC data and insights 
• 24/7 Customer support 
• 100 hourly keyword rank and ad tracking
• 5,000 daily keyword rank and ad tracking 
• 100 Listing analysis 
• Listing builder 
• Keyword research 
• 250 tracked competitors
• Product idea score 
• Product discovery 
• Market intelligence 

Viral Launch Review – Pros and Cons 

Pros of Viral Launch 

• The Keyword research tool provides comprehensive keyword insights.  
• Viral Launch is a full-stack system that combines multiple helpful tools in one platform.  
• Viral Launch offers a light, easy-to-use chrome extension for product research. 
• There are several supplementary services you could purchase from Viral Launch to have your campaigns managed by real professionals.  
• The overall Viral Launch system is well-designed and intuitive.
• Viral Launch offers a robust set of tools for a product launch. You can capitalize on them to identify promising opportunities, and then hit the ground running.  
• The customer support team at Viral Launch is very responsive and accessible. You can contact them at any time of the day or night.   
• Viral Launch has a pretty solid AI system that collects and analyzes data for you.  

Cons of Viral Launch 

• The learning curve can be steep for beginners.
• While Viral Launch has a host of tools to help you with product discovery and launching, it lacks enough tools to support the subsequent selling process.  
• The amount of information generated by Viral launch can be overwhelming to beginners.  

Viral Launch Coupon Code | Viral Launch Promo Code

Be sure to take advantage of our special Viral Launch discount code, exclusively for our readers. Use this link and enter “digitalmerchant” at checkout to save 15%. This coupon is only available for a limited time!

Frequently Asked Questions [FAQ]:

Conclusion: Viral Launch Review

While Viral Launch is essentially a tool suite with multiple independently-built components, the entire system has been streamlined accordingly, and it comes with everything fully integrated. Consequently, all the tools here work hand in hand toward collective goals.  

And when you compare them, it’s evident that product discovery is the most outstanding function overall. This is the one area that Viral Launch has managed to perfect and substantially outshine the rest of the intelligence solutions.  

Everything about it is perfect. Even the Chrome Extension tool is quite reliable when it comes to product research and discovering new opportunities.  

Don’t get me wrong though. I’m not suggesting that the rest of the tools on the Viral Launch platform are poorly developed. Far from it, to be honest.  

But then again, while every single tool here does exactly what you’d expect from it, Viral Launch weakens slightly when you go beyond the product launch stage. There’s not much you can do after you’ve launched your Amazon FBA products.  

The split testing tool, for example, might be accurate but the fact is, it only provides the basic functionalities. Nothing out of the ordinary. And the same applies to the rank tracking feature, plus the accompanying competitor intelligence tool.  

In all fairness, however, at least there’s still room for improvement. And while the company works on that, they might want to review their pricing too. A starting price of $50, followed by $83, $125, and then $166 sounds a bit steep for a typical Amazon merchant.  

But, all in all, Viral Launch has proven to be a reliable option for any aspiring Amazon seller who wants to hit the ground running. And if the whole platform seems cumbersome, you could alternatively go for the supplementary services offered by Viral Launch’s team.   

Bottom Line Up Front: We love using Viral Launch, particularly for product launches (as the name suggests). They also offer more flexible pricing points, including 15% off if you use our code “digitalmerchant” at checkout.

Your thoughts?  

Further Reading:

• Viral Launch vs Jungle Scout: Choose the Ultimate Research Tool‎
  Looking for the best Amazon product research tool? Here is a side by side comparison of Viral Launch vs Jungle Scout, compare features and pricing. Jungle Scout and Viral Launch are perhaps the two LEADING Amazon product research and Amazon keyword tool utilities out there!
• Best Jungle Scout Alternatives: Amazon Niche Research
  Looking for a good amazon product research that’s not Jungle Scout? Check out these top jungle scout alternatives for your business.
• Viral Launch vs Helium 10 Compared
• Building and running an ecommerce site can be challenging. This is why we put together this guide to help you find the best ecommerce platform: How to Find the Best Ecommerce Platform for Your Business 
• Jungle Scout vs Unicorn Smasher
• Oberlo vs Dropified for Product Sourcing