As a writer, you might have started your blog with the best of intentions at heart. Yes, money could be an end goal, but a blog often means more to a writer. For one, it is that creative space where you are allowed self-expression. BuzzSumo is a content research tool that helps target your audience, identify influencers better as well as get ideas from your peers.
In your blog, you can share your passions, thoughts, feelings, and ideas and connect with like-minded people. This is the most pleasant prospect of writing. Your blog can be an even more satisfying if it actually makes a difference in causes you care about, by creating or raising awareness towards such purposes. What’s more, every writer blogs because they believe that they have knowledge worth sharing. So your blog is essentially making the world wiser!
Unfortunately, you and a million other bloggers are chipping their nails typing away at content that could potentially drown in an ocean of other published posts online. Data shows that over 5 million posts are published each day around the globe. Therefore, your heartfelt post is basically one drop in one giant ocean. So, how will your intended audience find it? Is the situation hopeless?
Nope. There are tools and strategies today that can assist you in your content creation, its research, and promotion.
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BuzzSumo has a minimal, modern yet elegant look and its core features are the centerpieces of its website. You can access a free but limited account so that you can dip your toes in the software’s features before forking out some good bucks for its premium features. There are different tabs on the software’s home page where you can use your preferred mode of content research filter.
BuzzSumo main advantage is its offering of seven content research filters. These filters range from the most common filters by date, language, country, or results to beneficial ones like content type, word count, or filter domains.
The software’s project creator will enable you to save content that has potential so that you can later compare, analyze, or monitor it for use. BuzzSumo also offers deep backlinks and content analysis features that will keep you ahead of the curve. You can utilize Skyscraper campaigns, for instance, to search for popular content, and then create excellent blog pieces that are much better than your researched content.
Afterward, go ahead and share your top of the range content with influencers or top sharers in your niche. From BuzzSumo it is quite easy to access the needed top sharers from its “Top Sharers” tab. As good as this sounds, BuzzSumo’s has only integrated its top sharers feature with Twitter, so if you are heavily dependent on LinkedIn, Instagram or Facebook this content distribution tool might not work very well for you. Nevertheless, if you are on Twitter, BuzzSumo will make serious waves on your behalf, through its outreach and influencer research features.
Another of BuzzSumo’s flaws is its rather steep pricing for its entry-level plan. The $79 price tag is not very reasonable for beginner bloggers, and even so, if a blogger can afford, the plan has its limitations to BuzzSumo’s top features.
Feedly is viewed as the to go to news reader for the OG’s who loved good old Google Reader, before its imminent demise brought on by changes to Google’s information searching arithmetic changes. Google Reader’s fans loved the respite the app offered from packaged content that does not really take into account what your viewership tastes were.
RSS feeds been all the rave in the past, and Feedly has put them back in vogue. With Google’s arithmetic overreaching its mandate, Feedly offers its users a refreshing way to access information on social media.
With Feedly, you no longer are bound to viewing Twitter content with most shares or perpetual news feeds from Facebook that does not hold your interest. RSS, which is an acronym for Rich Site Summary or Really Simple Syndication, makes it super easy to track content updates in a standardized format. With it, for instance, you can access a comprehensive yet continually updated content from sites that you adore. Feedly is a fluent RSS feed reader and makes it much easier to view confusing headlines from all over the globe.
Feedly currently has over 14 million users to its name has been around since 2008. It has, however, become more of a content research tool rather than an entertainment tool. It has mutated to a content creator’s, top research assistant, or intelligence tool because it is not hampered by social media metrics. As a web content creator, all you need to do to keep up with your niche or chosen topic of research is hop on into Feedly and follow 100 sources on Feedly’s free version.
The software has a clean looking interface, which gives a very easy to use site finder. If you have a niche or topic you are working on, all you need to do is create a Collection on it and input the sites on your searched list. With Feedly, you can ensure that you engage with fresh or popular content.
It’s Pro account has useful features such as sharing of feeds with your peers or subscribers. It also makes content curation easy, especially to Evernote or Pocket.
As far as aesthetics and top of the range content research, promotion and creation features are concerned, BuzzSumo takes the cup. BuzzSumo wide range of tools might, however, might be wasted on a blogger who has not grasped the content marketing fundamentals fully.
Its price is also restrictive, and either does it have a free account. Feedly, nevertheless, is affordable, and it has a free account that can be of great assistance to writers. It’s Pro account is also a small$5.41, perfect for small-time bloggers.
Social Animal stands out for its content marketing prowess. The tool is also a great content research platform, especially for bloggers who are highly engaged with social media platforms. With it, for instance, you can analyze tons of articles and get tips from it about the best social media platform will work best for your content. The software also directs on essential metrics such as title length.
The software’s Insights feature does an in-depth analysis of thousands of articles and will direct you too on the best posting times as well. There also is an Influencer Search tool that can find you useful influencers based on search terms or keywords.
It also does provide an influencer score that will assist you in narrowing down the list of results. If you are more of a Facebook person, Social Animal has a Facebook Search feature that also does an analysis of the Facebook pages of your competitors. By using the sentiment analysis and engagement data provided, you will be in a better position to design a marketing strategy on Facebook that beats that of your competitor’s hands down.
Social Pilot is a fantastic alternative to BuzzSumo, especially for bloggers on a tight budget. Its Blogger account, for instance, costs an annual $41/ month compared to BuzzSumo annual $79/month for its cheapest Pro account. Social Pilot’s features are in many ways just as good as BuzzSumo’s, and it’s Deep Keyword feature does not only do a title search unlike BuzzSumo’s but search within an article too.
Ahrefs is well known as a backlink checker but has a lot more features that are very useful for bloggers. As far as SaaS tools are, concerned Ahrefs is top notch, playing a big part in the eradication of black hat SEO content marketing tactics in the past. Ahrefs, however, has formidable content optimization writing, keyword and competitor research, and site management tools.
This toolbox will not only assist you in picking great content topics but share it with the right people as well as perform useful outreaches when sharing content. The Content Explorer feature is a handy tool for skyscraping and topic generation. With it, you can access relevant issues and trends in your niche of choice. The beauty of the Content Explorer tool is its speed of use. All results in their details are usually displayed at lighting speeds. You can use the content filters availed to narrow down results.
The Content Explorer tool not only avails thousands of industry trending topics but a lot of data for content discovery and insights. It is possible to sort all the search results by social media platforms, total shares, and referring domains or search engine traffic.
The Ahref influencer search is another of its outstanding features. You can search for your favorite influencers and view the articles they have tweeted. You can see their follower statistics and even export relevant data for outreach campaigns.
The Keyword Explorer is another one of Ahrefs top-notch tools. This tool organizes its search results in a spotless, organized, and structured manner, which makes it very efficient. The other tool that gives BuzzSumo a run for its money is the Ahrefs Rank Tracker. Input your keyword of choice, and you will access your keyword rankings perfect for content marketing and SEO. The feature has a competitor, pages, metrics, and grossing details of your keyword searches arranged in four neat tabs.
Ahrefs goes above and beyond BuzzSumo’s capabilities with its robust SEO capabilities and also gives a neat Site Explorer tool. With you can monitor every part of your targeted blog. You can access data on the blogs top pages and content, outgoing links, paid search statistics, and its top landing pages.
BuzzSumo is definitely a great platform that helps speed up content creation. It also perfect for investigating popular content and works great for content amplification, influencer identification, and content promotion.
Ahrefs, on the other hand, has more advanced backlinking resources and beneficial data points for the advanced content marketer. It is usually identified as a fantastic SEO tool, but its capabilities do go beyond SEO. The platform offers excellent assistance in content creation and research as well as its promotion. It also has unique competitor analysis capabilities as well as site audit.
Both software has almost the same range for their annual, monthly subscriptions. The Ahrefs Lite, for instance, the cost is $82 but with two free months while BuzzSumo’s Pro costs $79.
None of the platforms mentioned are identical in use and feature, but each has its own advantage. While some like Ahrefs and BuzzSumo are feature packed, their price range could keep them away from smaller bloggers looking for budget-friendly but robust content research, creation, and marketing tools. Feedly, for instance, is fantastic for content creators researching on topics that go beyond the realm of the obvious. At the end of it, what matters is the purpose the tools have to play in the blog content creation process.
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I blog about the tools I use every day because everyone hates hype-mongers. Don't be a hype-monger. I build web assets every day and I know the struggle with choosing the right tools. From SEO to website creation, to sales funnels tools, I've used them all and now I'm here to tell you about them.