Boulevard vs GlossGenius Review

Last Updated on October 5, 2026 by Ewen Finser

I have worked with a ton of booking platforms and client management software over the years. And Boulevard has been my go-to platform for robust service. However, GlossGenius has recently piqued my attention as a decent alternative.

Both platforms let you build a good client experience with online booking, forms and waivers, and client management. Both also help you manage your business by handling payments, dealing with inventory, payroll, as well as using AI tools. 

Both also help you build your brand and grow your business via their custom website builders and marketing features. So where do they differ? And how do you know which one is best for you? Let’s review Boulevard vs. GlossGenius. 

You might also be interested in: Boulevard vs Zenoti Comparison

Which is Better: Boulevard or GlossGenius?

Category	Boulevard	GlossGenius
Pricing	Essentials: $158/mo (≤5 pros); Premier: $263/mo (unlimited); Prestige: $369/mo; Enterprise: custom pricing	Standard: $24/mo (solo); Gold: $48/mo (≤10); Platinum: $148/mo (>10). Add-ons: Payroll: $40/mo + $6/chair; HIPAA $0 but requires request
Scheduling	Smart Scheduling Order for auto-sequencing multi-service visits; robust client record (notes, meds, allergies, history)	Gap Time, Auto-Fill for repeat bookings, Processing Time to take advantage of downtime
Booking	Clients can book via an integrated “Book Now” button on Premier and Enterprise plans	Clients can also book via Facebook, Instagram, Google, Yelp; no app/account required.
User Interface	Word-heavy top nav but easy to understand; calendar shows member name/photo tinted to match column; clean, professional palette	Icon-heavy menus; pastel-leaning palette
Payments	Auto-batches daily; next-day deposits automatically allocated to each pro	Instant payouts (<1 min) with a flat fee per transfer; pros choose payout timing

Boulevard is better for massage studios, nail salons, med spas, barbers, spas, and traditional salons, particularly those located in the United States, who need management software that goes beyond scheduling and booking and includes access to automated marketing options, top-tier customer service, payroll, and analytics. GlossGenius is great for those who are soloists or in a small team, and like using their phones exclusively to manage a business, with icons and one-click buttons. 

Boulevard vs. GlossGenius

Boulevard is an all-in-one option specifically for med spas, spas, barbers, and salons, one that has all of the key features you need to manage bookings, scheduling, inventory, and marketing without a bulk of unnecessary features you never use. 

GlossGenius is a comprehensive platform as well, designed for yoga studios, personal trainers, tanning artists, tattoo and piercing artists, massage therapists, makeup artists, Med spas, hairdressers, barbers, and estheticians.

Pricing and Plan Add-Ons

Let’s start with pricing. GlossGenius offers three main levels:

1. Standard Plan: $24 per month for solo pros
2. Gold Plan: $48 per month for up to 10 people
3. Platinum Plan: $148 per month for teams bigger than 10

The standard plan has online booking, built-in payment processing, unlimited appointment reminders, free email marketing and transfers, client management, and inventory management.

If you upgrade, you get access to the waitlist features, online forms and waivers, premium website designs, booking options with Google integration, auto-generated email marketing, and rebooking reminders.

When you get to the most expensive level, you also get premium customer support and Google marketing tracking, and analytics.

Then you have the plan add-ons. GlossGenius doesn’t charge anything extra for HIPAA coverage, but you still have to request it and sign up for it as an additional service.

The rest of the plan add-ons come with a price. Payroll, for example, is an option, but it costs $40 per month and an additional $6 for every chair.

Now let’s look at Boulevard. They have four tiers for salons and spas, and two for medspas. Let’s compare the salon and spa options:

1. Essentials: $158 per month for up to five professionals
2. Premier:  $263 per month for unlimited professionals.
3. Prestige:  $369 per month for more sophisticated businesses
4. Enterprise: A bespoke plan for large, complex organizations.

Now, here’s the catch: Boulevard might cost more at face value, but it also includes everything. You don’t have to pay a minimum monthly plan and an additional amount based on how many stylists you have in your salon. There are two situations where you don’t get every single feature included if you only have the beginner, essentials plan: you don’t get the book now option through social media pages, nor do you get online forms and waivers. These come with all other tiers, though. 

Booking

Booking is one of the most important client-facing aspects of a salon or spa management software. With GlossGenius, clients don’t have to download an app or sign up for anything to book an appointment. According to their website, businesses that use GlossGenius have a 75% rebooking rate and a 35% increase in bookings.

A big part of that is because they accept bookings through Facebook, Instagram, Google, and Yelp directly.

Boulevard has a similar setup where you can integrate a “Book Now” button to your business social media pages, including Google and Yelp, and it links directly to a self booking overlay but it’s only available to Premier and Enterprise subscriptions so if you are willing to pay for comprehensive, talk to your service, this is part of it. Clients who use bookings see 71% fewer no shows and late cancellations, with 16% more services booked.

Both platforms offer an AI receptionist to receive calls, supply answers, and take bookings after hours or when you and your staff can’t man the phones.

Waitlist

Boulevard offers a waitlist feature where clients who are looking on the calendar and can’t find an available appointment can join the waitlist. As the stylist or esthetician, you can manually add someone to the waitlist from your calendar or in the other direction. 

GlossGenius has an automated waitlist as well, which works very similarly and sends notifications to clients if an available appointment opens up or if someone else cancels. What I like about GlossGenius is that team members have management over their waitlists, and they can use a toggle feature to indicate whether they are available for booking and want to use the waitlist function. 

Schedule

GlossGenius has some unique scheduling benefits:

1. Gap Time: This is a feature where you can set a specific gap time in between clients so that as the stylist or professional, you have a break to use the restroom, grab a cup of coffee, clean your station, or just do some deep breathing.
2. Auto-Fill: They also offer an auto-fill, which automatically fills in relevant details for any repeat booking, saving stylists and clients from the awkward “What did we do last time?” conversations.
3. Processing Time: A built-in function lets you take advantage of processing time, so when a client has downtime, like waiting 30 minutes for a root smudge to set, you can book another appointment during that time frame.

Boulevard is somewhat similar. When you click on a given appointment within the calendar, it pulls up key information for the client:

When you click on the client’s name, you have key details including notes, medications, allergies, as well as an appointment history where you can see every service they’ve had before, any accommodations that might be required, as well as private messages and membership details. GlossGenius might have auto-fill info on repeat bookings and a quick client profile, but you have access to a lot more information in one place on Boulevard. 

One of the things that I really like about Boulevard is what’s called ”Smart Scheduling Order”. This is where companies can arrange the settings for the order of operations, after which, whenever a client books multiple services, the order is automatically updated based on those arrangements. If a client wants a massage and a facial, their appointment would be automatically booked so that the massage came first, and delicate skin following a facial wouldn’t be damaged by being face down on a massage chair.

Notifications

Both GlossGenius and Boulevard send automated notifications to clients with a built-in communication function.

However, I will say that a major problem, one readily available on their website (as seen in the screenshot below), is that built-in appointment reminders and confirmations have grammatical errors (“you’re”).

By comparison, the same automated messages are sent in the Boulevard platform, and you have access to all of them, where you can have real-time communication via text or email, including auto-confirmations, changes, and additional services, without the typos.

User Interface/Layout

For me, one of the first things I consider is the visual layout of the toolbars, whether they are headers, footers, or drop-down menus along either side. 

Toolbars

The biggest difference here is that GlossGenius relies a lot on icons, which are quite small, while Boulevard primarily uses words. If you don’t know what each icon is associated with, they can be confusing, but ultimately this comes down to personal opinion.

Calendar

The calendar layout between the two is very similar, where you can pick a specific day and you will see a grid format from morning until afternoon, and then from left to right, the appointments that each stylist or team member has. 

Each team member is given a specific color, so the drop-down columns get listed side-by-side in different colors for different team members. 

Below you can see the color calendar layout (and the small icons along the side bar) for Gloss Genius:

A minor difference is that Boulevard has the name and picture of each team member directly above their corresponding calendar column, and that picture takes on the same tone as their schedule.

A lot of spa and salon management software uses pastels, but I prefer the brighter colors of Boulevard. Again, that’s personal preference.

Payments

The way they handle internal payment processing is a little different. 

Boulevard automatically batches all payments each business day and initiates deposits the next day into the corresponding bank accounts for individual team members. Each of the payments received throughout the day gets allocated to the team member and automatically processed.

GlossGenius offers similar instant payouts with unlimited transfers in under 1 minute, but each transfer is processed with a flat fee. So, individual team members will see the accumulation of the money they have earned, and it’s up to them to choose when they want to get a payout, knowing that each time is going to have a separate processing fee.

On the client side, both offer BNPL (Buy Now, Pay Later) to give clients breathing room when paying for services.

Loans

And on the note of money, one thing that is unique about GlossGenius compared to Boulevard is that, in addition to instant payouts and payroll options, they have loans. Eligibility for business loans to your spa, salon, or other facility is based on your payment history with the product, and there is a minimum repayment required, which is automatically taken from your sales, but if your sales are insufficient, you’re required to meet the minimum threshold out of pocket.

According to their website, there are no late fees or collateral obligations, and no compounding interest, just a flat loan amount and a repayment rate per transaction until that loan is repaid. 

Reporting

GlossGenius offers a variety of reports, from inventory report to most valuable client reports. They also offer an AI Growth Analyst to help you make sense of your results and plan accordingly.

Boulevard also offers comprehensive reports, and with Reporting 2.0, you can see your sales and business summaries in one place for easy access to your business insights.

Conclusion

Boulevard’s platform contains everything you need, from comprehensive reports and smart scheduling services to an AI receptionist to answer the phone. It has exactly what you need, where you need it, in an easy-to-digest fashion. 

GlossGenius has more to offer and gamifies the experience for stylists and professionals just as much as customers who are booking services; the layout uses gamified sounds and buttons for things like income transfer, as well as gamified icons within the platform.

Both platforms are excellent options, so take a close look at your needs and preferences before you choose one over the other.

Also read:

• Mangomint vs Boulevard: How do they Compare?
• Vagaro vs Boulevard: Picking the Easiest Software for Your Spa