The Digital Merchant Team 
When new businesses and founders start to think about branding, they almost always think about the visible stuff first: the logo, the website, the packaging, the product photography. But what they can miss is all the invisible stuff that goes first to ensure that the visuals tell a compelling story. Experienced businesses know they need … Read more
VistaPrint has become somewhat of a household name for customized items like business cards, coffee mugs, and T-shirts. They’re often the best solution for events where you want lots of different kinds of swag, but there are a few other custom printers that you should consider before you submit your order. What Is VistaPrint? You’ve … Read more
Picking a logo can feel like one of the most important decisions for your business. It sets the tone for how people see you, how they remember you, and how they emotionally connect with what you offer. But should a logo be carefully crafted by a human designer, or is it acceptable to generate one … Read more
I have worked in insurance marketing long enough to remember the old workflow. I tracked leads in cluttered spreadsheets. I sorted referral PDFs that never matched our CRM. I checked 5 different tabs just to confirm where a quote came from. The process drained hours from my week. It also left me with gaps that … Read more
Server Supply has a reputation for having a large selection of servers, switches, and components, often at very competitive prices. But today, buyers are expecting higher levels of transparency, cleaner online purchasing experiences, and stronger warranty coverage than what Server Supply typically provides. Their competition has risen to the occasion, and more companies now offer … Read more
I’m tired of being the human instruction manual. If you’ve ever been an Executive Assistant, you know exactly what I mean. Every system rollout, every “quick question”, every slightly tweaked process somehow ends up funneled straight to you. The finance platform changes its login flow? You’re the one rewriting the guide. HR updates onboarding steps? … Read more
FTC Disclaimer: We do make money from this blog and may receive compensation for this work in the form of commissions, fees and complimentary product access. Review our full FTC disclosure here. Not too long ago, shipping was something of an afterthought. A part of the process you only considered after making the sale. But … Read more
Selling an Amazon FBA (Fulfillment by Amazon) business is taking a big step at the end of a long journey. You’ve taken a passion (or simply a smart series of opportunities) and leveraged the Amazon eCommerce ecosystem to turn an idea into a business. You’ve worked hard to generate steady growth and profits. Now it’s … Read more
Static product videos no longer meet buyer expectations. Audiences today want more than a passive watch-through on YouTube. Instead, they expect to engage with the product directly and explore it on their own terms. Interactive product demos support this shift by letting users take the lead, choosing what to view and how to engage. I … Read more
If you’re already working with influencers or affiliates, you’ve seen the potential. Creator-driven marketing has become one of the fastest ways to drive results. In fact, up to 70% of brands say their highest ROI campaigns come from creator partnerships, with that figure rising to 74% among enterprise brands. The opportunity is clear. Choose the … Read more
YouTube has evolved far beyond a video-sharing platform. It’s now a full-scale income engine for content creators, educators, entertainers, and entrepreneurs alike. In fact, in 2024 alone, YouTube generated $36.1 billion in advertising revenue, fueling incomes for more than 2 million content creators worldwide. But here’s the catch: relying on ads alone? That’s leaving money … Read more
Affiliate marketers targeting a global audience often turn to Amazon OneLink, but many quickly run into its limitations. While OneLink is designed to redirect international clicks to local Amazon storefronts or similar products, it doesn’t always deliver. These issues make it harder to convert traffic into sales and accurately attribute performance to double down on … Read more
Affiliate marketing on YouTube can seem straightforward: But if you’ve been doing it for a while, you’ll know there’s often more going on behind the scenes: Viewers come from all over the world, which can affect link performance. URLs can break over time, and attribution can be murky. On top of that, staying organized across … Read more