The Digital Merchant Team 
Affiliate tracking for lead-gen is not what it used to be. And honestly, that’s the problem. In today’s campaigns, a “conversion” isn’t a sale. It’s a form fill. A booked call. A half-finished application that closes two weeks later in a CRM. If your tracking stops at the click, you’re already missing the point. I’ve … Read more
I’ve worked with affiliate programs long enough to see a pattern. Refersion is often where teams start, and for good reason. It’s clean, easy to launch, and gets an affiliate program off the ground fast. But most people searching for Refersion alternatives aren’t unhappy. They’re growing. The real question usually isn’t “Is Refersion bad?” It’s … Read more
I’ve tested, demoed, or actively worked with most major affiliate and partnership platforms on the market. Over time, I’ve narrowed my shortlist to a few tools that consistently hold up once real traffic, real partners, and real money are involved. These include Everflow, Impact, Partnerize, PartnerStack, and a handful of large affiliate networks like Awin … Read more
If there’s one thing I’ve learned from working with financial institutions and fast-scaling fintechs, it’s that affiliate marketing in finance doesn’t behave like any other vertical. Not eCommerce. Not SaaS. Not lead gen. Finance is its own universe — shaped by regulation, multi-step funnels, internal approvals, and fraud threats that simply don’t exist in lighter … Read more
I’ve worked across enough affiliate verticals to say this confidently: health offers break weak affiliate software faster than almost anything else. When I talk about “health offers,” I’m referring to supplements, telehealth lead generation, wellness subscriptions, clinics, medical devices, and regulated or insurance-adjacent leads where advertising is allowed. On paper, many of these look like … Read more
Let’s be honest: most software is designed by people who assume you have twelve extra hours a week to figure it out. That’s where tools like Whatfix come in: they’re meant to guide you through a new system step-by-step, so you don’t spend half your workday whisper-swearing at your monitor. But Whatfix, while powerful, can … Read more
Shipping software isn’t just about sticking labels on boxes. It’s the system that keeps your orders moving, your customers updated, and your business running smoothly. When things go wrong with shipping, it costs more than just money. You lose time, customers, and credibility. In 2025, two names pop up often when small and mid-sized eCommerce … Read more
TrulyInbox was like a dream tool when I discovered it. A cheap and simple warm-up tool you could get up and running in about five minutes. For a while, it worked exactly as expected. I’d connect a few accounts, monitor engagement numbers, and think I’d found the perfect low-cost solution. But then I started scaling, … Read more
If you walk into your local independent shop or café, there’s a good chance you’ll spot Square’s signature white handheld POS terminal. Square has become a favorite among small business owners for its simple setup and intuitive design. It handles the basics well, like taking payments, tracking sales, and managing light inventory. But if you’re … Read more