The Digital Merchant Team 
I’ve seen incredible products get buried on page five while something average racks up sales like it’s printing money. It’s brutal, but that’s Amazon. The marketplace doesn’t care how good your product is, but how well it sells. A lot of sellers still treat ranking like a merit system. That’s perfect if you think that … Read more
Do you remember the first time your tried-and-true campaign stopped working and your open rates plummeted? Me too. I’d send the same content to the same list using the same platform… only to one day see replies drop massively, and with them, the revenue. Turns out, most of those emails weren’t landing in the inbox … Read more
Most founders can relate to the feeling of excitement and optimism that comes with starting a business. But once you’re in the weeds with messy day-to-day operations, it’s not all sunshine and rainbows — especially the finances. If you’re looking to secure funding from investors, you’ll need proper financial management, including compliance with tax laws … Read more
As someone who’s spent over 5 years “selling stuff door to door” (a.k.a. cold emailing), I get why so many of you like Smartlead: unlimited warm-ups, dynamic sequences by the dozen, that “send from any inbox” freedom. And in all honesty, it does tick a lot of boxes for outreach volume. But once you start … Read more
PartnerStack is a B2B partner ecosystem platform that helps businesses manage affiliates, referral partners, and resellers from a single dashboard — automating much of the administrative work involved in running partnership programs. But it’s far from the only option available, and it may not fit your specific use case. Different solutions cater to different needs, … Read more
In today’s crowded online world, it can be tough to get noticed. When I began building my e-commerce brand, I tried all kinds of marketing techniques and ended up spending a considerable sum on online ads, which never translated into sales. Eventually, I turned to affiliate marketing and immediately wished I’d tried it sooner! Instead … Read more
Let’s be honest: most software is designed by people who assume you have twelve extra hours a week to figure it out. That’s where tools like Whatfix come in: they’re meant to guide you through a new system step-by-step, so you don’t spend half your workday whisper-swearing at your monitor. But Whatfix, while powerful, can … Read more
Allegrow walked so the rest of us could run. It gave structure to reports, compliance, and reputation charts — and made upper management sleep better. But as of September 30th, 2025, Google removed reputation data from Postmaster Tools and changed the deliverability rules quite drastically. The old green bars vanished, and with them the illusion … Read more
Shipping software isn’t just about sticking labels on boxes. It’s the system that keeps your orders moving, your customers updated, and your business running smoothly. When things go wrong with shipping, it costs more than just money. You lose time, customers, and credibility. In 2025, two names pop up often when small and mid-sized eCommerce … Read more
Amazon isn’t short on competition. Over two million active sellers push more than 600 million products, all fighting for the same eyeballs. That sheer volume is both the opportunity and the problem: it’s where the customers are, but it’s also where every rival brand is fighting you back. For years, doing well came down to … Read more
TrulyInbox was like a dream tool when I discovered it. A cheap and simple warm-up tool you could get up and running in about five minutes. For a while, it worked exactly as expected. I’d connect a few accounts, monitor engagement numbers, and think I’d found the perfect low-cost solution. But then I started scaling, … Read more
If you walk into your local independent shop or café, there’s a good chance you’ll spot Square’s signature white handheld POS terminal. Square has become a favorite among small business owners for its simple setup and intuitive design. It handles the basics well, like taking payments, tracking sales, and managing light inventory. But if you’re … Read more