Megan Abels

Megan is a New Zealand-based writer and marketing professional with 15 years of experience in marketing and communications, specializing in content strategy and creation and marketing automation. Originally from South Africa, she has built a career spanning business growth, content strategy, lead generation, and the full range of digital and traditional marketing. Megan loves that no two days in marketing look the same, and she brings that curiosity to The Digital Merchant, where she tests, reviews, and shares insights on the tools that help businesses grow.

The CLLO Platform vs Agency Debate: What Brands Need to Know Before Investing

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Best Card Linked Offer Agency

One of the biggest misconceptions about starting a card-linked offer program is that choosing a platform is the hard part. In reality, choosing a CLLO (Card Linked Offer) platform is often the easiest decision you’ll make.  The real challenge starts after launch when it comes to measuring performance, managing attribution, and integrating card-linked offers into … Read more

Warmforge Alternatives: Which Deliverability Tool is Right for Your Email Marketing?

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Warmforge Alternatives

As one of the newer tools on the market, Warmforge has quickly gained traction in the outbound marketing space. One of Warmforge’s main advantages is its integrated workflow, which allows users to manage multiple outbound functions within a single platform. Teams look to employ email deliverability tools for a range of reasons, from team size … Read more

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